Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way.
Crush Engagement KPIs
It’s not just the story you tell; it’s how you tell it. As a content agency trusted by some of the biggest names in B2B, our expert team knows how to turn your content assets into page turners that draw B2B buyers deeper into your story with every word using creative storytelling approaches. Join us today at 12pm PT/3pm ET in Demand Gen Report’s Campaign Optimization Series for “Best-Selling Content: Storytelling Frameworks That Crush Engagement KPIs with Key Accounts.”
Our content experts are ready to share the top storytelling techniques that captivate leads and close deals. We’ll walk you through the storytelling frameworks that leave every prospect on the buying committee hanging on your every word, including:
- “Day in the Life” content that demonstrates your value from their perspectives;
- Case study portfolios that aggregate your most compelling client stories;
- Influencer content that harnesses the power of credible third-party sources;
- Research-based campaigns that position you as a knowledgeable thought leader; and
- Content hubs that allow prospects to choose their own journeys.
Can’t make it? Register anyway, and you’ll gain access to the recorded session.
Connect the Dots
Are you registered for the new B2B Marketing Exchange event next month? There are lots of reasons to attend B2B Marketing Exchange: Next-Level ABM, and of course we think our interactive storytelling workshop is one of them.
In “Connecting the Dots on Content & Audience: Building Messaging Strategies That Support Targeted Programs for Specific Buyers & Verticals,” we’ll walk you through the secrets to developing storylines that will engage specific audiences. We’ll showcase storytelling frameworks, discuss buyer-focused strategy and reveal the best ways to select ideal content formats.
During this workshop on Monday, June 7, at 8am PT/12pm ET, you’ll consider key questions in aligning content with key objectives and develop an action plan to reach your engagement goals, including:
- Who is your target audience, and what types of information do they need?
- How do they prefer to engage, what formats have resonated with them in the past?
- What stage of the buyer’s journey will new content support?
- Can you tailor the experience to different industries or buying committee members?
Not registered yet? Hit me up for a comp pass before I run out.
Next-Level ABM
Account-based marketing (ABM) has evolved from a buzzword to a business imperative. That’s why the producers of #B2BMX is hosting a new online experience designed to provide a playbook for standing out with key accounts across all channels.
Whether you’re new to ABM or are an experienced practitioner looking to fine-tune your strategy, this event will provide hot takes, tips and case study examples from some of the industry’s top thought leaders and practitioners. (Keep an eye out for details about Content4Demand’s own case study, and check out our workshop!)
Just like the in-person B2BMX we’ve come to know and love in Scottsdale, there’s a lot going on. Check out 6 unique tracks, 50+ sessions (including workshops, roundtables and certifications), digital networking (of course) and much more.
Awards Season
B2BMX has celebrated killer content for 10 years now. Could you be the next winner? It’s been a difficult year, but marketers rose to the occasion with compelling and innovative campaigns amidst the chaos. Nominations are open until May 18, so there’s no time to waste.
Winners will be spotlighted in the B2BMX Killer Content Awards report and celebrated in an exclusive virtual awards ceremony. Show the world how you adjusted with your stellar content or innovative marketing approach in any of these categories:
- Account-Based Marketing Campaign
- Audio Content
- Buyer-Focused Content
- Channel Partner Marketing
- Design Concept/Theme
- Influencer Campaign
- Interactive Content
- Multi-Touch Campaign
- Nurture Campaign
- Packaged/Bundled Content
- Publisher Partnership
- Research-Based Campaign
- Sales Enablement Content
- Short-Form Content
- Video Content
- B2B’s Choice Award
We hope we’ve helped inspire you on your path to improving B2B marketing content. If you’re eager to read more, check out our Resources Page.
Holly Celeste Fisk
Holly Celeste Fisk is an accomplished marketing pro with 20+ years of experience in B2B and B2C. She’s responsible for Content4Demand’s internal marketing efforts, managing everything from content creation and email marketing to events and sponsorships, blog publishing, website management and social media presence. When she’s not working, you’ll find her sliding into third at softball, buried in a book or practicing her Italian.
