Hubspot

MARCH 5, 2020

More than likely, you've heard the debate on whether it's more worthwhile to invest in email marketing, or social media marketing, to turn leads into customers. To get the most out of social media and email marketing, you'll want to fully integrate the two. Of course, that's easier said than done. McDonald's. Innocent Drinks.

Social Media 90

Social Media Media Brand Identity Branding 90

Digital B2B Marketing

OCTOBER 25, 2011

Ever wonder how much traffic social media A-listers and publishers drive with their own Twitter stream? In this occasional series, I will be sharing some of the ways I have learned to use social media and marketing tools to peel back one more layer. How much traffic do publishers and social media A-listers drive?

Social Media 100

Social Media Traffic Media Twitter 100

The Point

MARCH 22, 2024

Here’s an opening for an email I received a few weeks ago: One of the hardest parts of managing an organic social strategy is the need to churn out compelling posts at the speed of…well, the internet. No social media manager needs to be reminded about the need to produce content quickly. List benefits, not topics.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

Customer Experience Matrix

SEPTEMBER 17, 2009

Summary: Acxiom's new social media marketing tool gathers public data about social media links and uses it to segment email lists. It's a different, and arguably more practical, approach to helping marketers take advantage of social media. Relevance-X includes two other components.

Social Media 120

Social Media Segmentation Marketing Management Media 120

Webbiquity

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? billion active social media users.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Webbiquity

MAY 30, 2023

Looking at marketing studies over the past several decades, the objectives topping the list for B2B marketing professionals have consistently been lead generation and brand awareness. Customer LTV is way down on the list, and media reach—a vital KPI for brand awareness and image over the long term—is at the very bottom.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Webbiquity

DECEMBER 19, 2023

With no further ado, here’s the list. Alright, now the list. 9: A 10 Step Guide To Creating A Social Media Marketing Plan When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business. . #9: Okay, maybe just a little further ado. Apparently so. #5:

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Thinkers360

MARCH 31, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? Join Enterprise Lite to work with all of these analysts and influencers! Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Join us today ! Mazlan Abbas IoT, GovTech, Smart Cities DV Abhang,C.P.M.,CPSM

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Trade Press Services Newsletter

APRIL 4, 2024

Some common goals for appearing on a podcast include networking and building relationships, creating content for your website and social media, boosting your personal brand, increasing visibility, and driving awareness around a specific topic. If you have a robust email list, consider sending an email blast with a link to the episode.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Watch the short video on email marketing below.

Marketing Automation Services 323

Marketing Automation Services Marketing Budget Paid Search Agency Service 323

Optinmonster

FEBRUARY 2, 2024

If you’re just starting out, you need to learn how to build an email list for free, so you can start seeing these kinds of results for your small business. Building an email list from scratch is hard work, especially when you’re already busy building your online store , creating content, and providing customer support.

Ad Building 78

Ad Building Paid Search Agency Social Media User-Generated Content 78

Thinkers360

APRIL 20, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today! Join us today !

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Thinkers360

MARCH 22, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? Join Enterprise Lite to work with all of these analysts and influencers! Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Marketing Insider Group

JANUARY 29, 2024

Image Source: ChatGPT Tip: When you get the list, don’t just use it verbatim. “ChatGPT, I need some creative blog post title ideas for articles focusing on leveraging social media for B2B marketing.” Image Source: ChatGPT Tip: Once you have a list of titles, don’t just pick one and run with it.

Copywriting 224

Copywriting Optimization Marketing AI FAQ 224

Martech

APRIL 11, 2024

ChatGPT’s response was slightly more scannable as it numbered the components rather than using a bolded and bulleted list. For example, CRM was bundled under Social & Relationships. Also interesting, Perplexity has a placeholder where videos will someday be listed. It has a summary and is footnoted with sources.

Marketing Automation Services 109

Marketing Automation Services Bundling Marketing Management Public Relations 109

Marketing Insider Group

APRIL 22, 2021

It’s not easy, but we put a list together to make it a little more manageable. In this post, we’re listing the 50 best startup tools and resources you should consider using in 2021. Take a look at our list of the 50 best startup tools and resources that will help you grow your startup in 2021. Social Tools for Startups.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for.

Marketing AI 115

Marketing AI Paid Search Agency Generation Enterprise Management 115

MLT Creative

JUNE 10, 2015

One new trick I learned can help supercharge your b2b social media monitoring. There are a million social media monitoring tools out there that can get the job done. HubSpot’s Social Inbox is unique because it’s integrated with a host of other tools in HubSpot’s software (like contacts, lists, campaigns, and more).

Hubspot 40

Hubspot Marketing Automation Services Social Media Contact Marketing 40

Thinkers360

MARCH 8, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? Join Enterprise Lite to work with all of these analysts and influencers! Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Join us today ! Kelly Hoey J Kelly Hoey Contact J.

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Thinkers360

MARCH 1, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today! Join us today !

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Competitive data unveils advantages and opportunities for your business by analyzing your competitors’ products, marketing strategy and social media. What is competitor mapping?

SWOT 107

SWOT Comparison Peer-to-peer Analysis 107

Thinkers360

MARCH 8, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today! Join us today !

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Top Rank Marketing

FEBRUARY 12, 2024

TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. Social media influencer content It comes as no surprise that social media is the most popular channel for deploying B2B influencer marketing tactics.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO?

Social Media 154

Social Media SEO Cost Per Click Media 154

Thinkers360

APRIL 7, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today! Join us today !

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Thinkers360

MARCH 22, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today! Join us today !

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

Thinkers360

APRIL 14, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today! Join us today !

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently.

Social Media 126

Social Media Efficiency Work Management Marketing Management 126

Content Marketing Institute

APRIL 3, 2024

Google tops the list, but don’t overlook other search engines and social sites where you might face less competition. A new study reveals which sites send generous referral traffic (and which don’t). Here’s how to grab your share of referrals from non-Google sources.

Traffic 92

Traffic Google Studies Companies 92

Thinkers360

MARCH 16, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today! Join us today !

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

SmartBrief - Marketing

MARCH 4, 2024

Build your email list One of your company’s greatest assets is its contact email list. Based on that experience, I learned that the easiest way to increase your organization’s valuation is to increase the size of your email (newsletter) contact list. Embedded images or video to increase engagement.

Newsletter 91

Newsletter Template Email Marketing Design 91

Thinkers360

FEBRUARY 16, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today! Join us today !

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Optinmonster

APRIL 12, 2024

Case Studies Provide Social Proof In this technology age, customers have become more demanding in terms of proof. However, as social media and the internet have evolved, customers have been given access to additional resources and information. You may also want to take a look at our comprehensive guide to social proof.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Martech

MARCH 18, 2024

Please list the benefits for each tool and keep answers simple so everybody in the organization can understand. Format) Please list the benefits for each tool. Tracking engagement metrics: You can measure metrics like likes, comments, shares, and click-through rates to gauge the effectiveness of your social media content and campaigns.

Budget Programs 100

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 100

Convince & Convert

MARCH 7, 2024

Insight #2: Top Need of Improvement by Department Efficiency also ranks among the top 3 areas needing improvement across each department, though marketing is the only department that did not list efficiency at the top of its list. Few marketers used AI for lead scoring (23%) and social media listening (7%).

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140