ViewPoint

NOVEMBER 8, 2017

Here is a check list to help you see how you’re doing: DEFINE A LEAD: Does every department in your company share a common definition of a lead? TARGET, SEGMENT AND TEST: How often does your team analyze lists? I asked if they had tested the list for validity. The most obvious reason for this is that lists are not very accurate.

Lead Generation 378

Lead Generation Work Management Sales Qualified Leads Marketing Management 378

ViewPoint

MAY 9, 2013

Protecting your online reputation is crucial in an era when conducting searches for information is a routine part of a buyer''s research, according to Jasmine Sandler. Generating more leads still tops the list of B2B marketing challenges, but reaching a target audience is on the rise, according to a BtoB survey. Via Marketing Land.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

ViewPoint

APRIL 28, 2011

Search is now the dominant buyer behaviour: 93% of B2B buyers use search to begin the buying process. 65% of C-Suite executives conduct six or more work-related searches daily. DemandGen tells us buyers make up a short list of who to contact through these activities: 78% started with informal info gathering.

Work Management 120

Work Management Marketing Management Sales Leads Sales Qualified Leads 120

ViewPoint

JANUARY 26, 2012

billion on search marketing for the same purpose. With 18,500 business lists available for rent in the U.S., Search engine marketing (SEM) Business buyers today use the Internet as their primary research tool to solve business problems, so search engine marketing (SEM) has become the hottest of the hot.

B to B 120

B to B netFactor SEM Media 120

ViewPoint

FEBRUARY 21, 2011

From initial visions of Rosie the Riveter and the sounds of “You’ve Come a Long Way Baby” (somehow, the fact that you have your own cigarette now, baby, does not seem like a reward—but I am probably dating myself here), I moved on to come up with this list of the top 20 women of all time and their traits that inspire.

PointClear 120

PointClear PR Lead Management Work Management 120

ViewPoint

FEBRUARY 24, 2016

In fact, we believe just the opposite: 70% of B2B technology solution buyers want to engage with sales reps before they identify their short list. ITSMA’s data says that for high consideration technology solutions, this is a myth. But it isn’t.

Lead Ranking 149

Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

ViewPoint

JULY 7, 2015

Buyers are spending more than half their time self-educating using third-party sources (search, blogs, review sites etc.)—none Managing Partner at Homeport Marketing, Pam Hege , lists the top three reasons marketing has checked the “done” box on lead scoring whether it’s working or not.

Lead Ranking 120

Lead Ranking Lead Scoring Ideal Customer Profiles Sales Qualified Leads 120