list search 
Marketing Interactions
OCTOBER 8, 2020
On average, they must navigate at least six different repositories to search for content. In defense against the time sink that causes, many sales reps have downloaded content to their laptops and continue to use what’s worked in the past because searching for new content is unwieldy. Look back at that list above.
Marketing Interactions
JANUARY 19, 2020
The answers to these questions will help you form an initial list of buyer personas for consideration. As you have this conversation, also identify companies and contacts each salesperson thinks would be a good interview, so you can start building your list for interview requests moving forward. Can you readily reach these roles?
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Marketing Interactions
APRIL 14, 2019
Given that Forrester finds that 62% of buyers say they can develop selection criteria or finalize a vendor list based solely on digital content, marketers must use technology to effectively grow engagement with buyers. Google has trained buyers to hit the back button when the search result clicked on doesn’t yield the right content.
Marketing Interactions
JUNE 23, 2017
Because they also meet with customers, ask business managers a few of the questions from the salesperson list. Based on the outcome of Step 1, define a list of contacts at customer companies that will represent the persona(s) you’re building. Do a search on LinkedIn for profiles that match your B2B buyer persona’s definition.
Marketing Interactions
JULY 5, 2021
What you do is go search for a topic you’re interested in. If your search brings back a list of content options and one of them near the top is an infographic, you may choose to click on that first because the indication is a visual with statistics that’s easy to ingest. I’m guessing never.
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