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KoMarketing Associates

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The Big List of (Not Provided) Search Recommendations for B2B Marketers

KoMarketing Associates

A discussion on Threadwatch Monday drew greater visibility to the fact that Google has begun encrypting all queries through the search engine, even for users who aren’t signed in to Google. “Unnecessary” because Google could provide this data to marketers but is purposely removing it, all in the name of search privacy.

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Report: Marketers Now Focused on Creating a Customer-Driven SEO Strategy

KoMarketing Associates

As customers face difficulties distinguishing between organic and paid search results, new research indicates that marketers have been focusing on providing clarity in this area. Google and other search engines have created a seamless and highly visual experience that combines paid and organic listings.

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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. SERP features are all the little widgets of information Google (or Bing) can put into the search results. What is a “Zero-Click Search?”. What Are SERP features?

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Report: Email Still Tops Marketers’ List of Most Effective Channels

KoMarketing Associates

Litmus recently conducted its “2021 State of Email Report,” and statistics suggested that email marketing still tops marketers’ list of most effective marketing channels. This is followed by paid search/ads , organic search , and social media. Marketers See Growth in Email Subscription Lists.

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Report: Marketers Struggling with Both Paid & Organic Search

KoMarketing Associates

Despite the challenges that often come with paid search, new research indicates that marketers are still willing to work with this tactic in order to reap the potential benefits. Statistics suggested that marketers’ spend on paid search rose 8.7% Interestingly, sales and marketing alignment (33%) also made the list.

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82% of B2B Marketers Cite Social Media as Top Growing Channel

KoMarketing Associates

This is followed by website (67%), search/PPC (39%) and email (37%). As one of the most cost-effective and flexible ways to engage customers and prospects, social media flew to the top of the list of B2B marketing initiatives as a result.”. This was followed by SEO (16%) and search (16%).

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GA4 Conversion Tracking: What A B2B Marketer Needs to Know

KoMarketing Associates

These include events like ad clicks, ad exposure, app removes, file download, and site search. View the full list of automatically collected events.) . You’ll see a full list of events. Now click Conversions under Events, and you’ll see the new conversion added to your list: . Use the search bar.