Everything Technology Marketing

MAY 24, 2010

Remember that today's prospects are actively searching for high-value information to help them better understand problems and solutions, make sense of available solutions, select the best fit for their requirements, and ultimately make an informed purchase decision?

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Everything Technology Marketing

JULY 10, 2010

Very clean and structured, it lists all major areas that need to be designed, built, and managed by product marketing and product management. Pragmatic Marketing Framework One of the best known frameworks in product marketing is from Pragmatic Marketing.

B2B Marketing 100

B2B Marketing Work Management Marketing Management Paid Search Agency 100

Everything Technology Marketing

NOVEMBER 14, 2009

These three elements will serve as the foundation for every subsequent market sales asset, such as product literature, public and analyst relations material, sales presentations and tools, website content, white papers, educational events, search engine key words and so on.

Planning 100

Planning Marketing Analytics Tools Contingency Planning Tactics 100

Everything Technology Marketing

APRIL 17, 2011

At the bottom of the list we find online directories, online ads, and paid search. The highest rated channels are website, live in-person event, and email. Newer channels such as social media and blogs are considered only moderately effective in comparison. Do these findings reflect what you see in your marketing role?

Advertising Channels 100

Advertising Channels B2B Marketing Content Marketing B2B 100