Digital B2B Marketing

MAY 30, 2013

Tactics: email, search, social advertising, native advertising , online banners. Tactics: social advertising, retargeting, search. Tactic: search. What other ways would you add to this list? Content Social Media banners Email inbound marketing Native Advertising PR print retargeting search social advertising'

B2B Marketing 100

B2B Marketing Banners Paid Search Agency Inbound Marketing 100

Digital B2B Marketing

JULY 11, 2013

Of those, more than 50% often come through your website and branded search traffic, not from any specific marketing campaign! A strong brand increases both branded search and direct traffic to your site. Look at search trends for any relatively new brand to see the impact this can have. This list goes on.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Generation 100

Digital B2B Marketing

MARCH 12, 2014

Intent is what has made search an effective channel for so many marketers. Search provides a good model. Consider someone searching for “ cloud computing.” Get a list of what to look for in a hybrid cloud provider. Content content strategy intent marketing automation search'

Intent 100

Intent Long Tail Marketing Marketing Automation Services Content 100

Digital B2B Marketing

NOVEMBER 22, 2011

When you care about your position in Google search results, you begin to care about backlinks, keywords, titles, headings, copy, social signals, Danny Sullivan and Matt Cutts. Rather than returning the best search results to a user (the intent of Google’s algorithm), you have influenced the search results to favor you.

Best Practices 100

Best Practices Keywords Intent Google 100

Digital B2B Marketing

NOVEMBER 22, 2011

When you care about your position in Google search results, you begin to care about backlinks, keywords, titles, headings, copy, social signals, Danny Sullivan and Matt Cutts. Rather than returning the best search results to a user (the intent of Google’s algorithm), you have influenced the search results to favor you.

Best Practices 100

Best Practices Keywords Intent Google 100

Digital B2B Marketing

AUGUST 28, 2012

If you are looking for another article that lists search, social media, persona development or lead management, this is not it. Your Turn You have my perspective, what is your list of the most important attributes of B2B marketers that can adapt in this changing market? Photo Credit: The Wizard.

B2B Marketing 100

B2B Marketing B2B Best Practices Marketing Management 100

Digital B2B Marketing

MARCH 1, 2012

Review the list. Take the time to review the full list of partners. If the list is too long to be able to review, ask for the program to be limited to the top few hundred sites and review that list. Regularly search for your content to see where it is being hosted. Monitor your content. Track your results.

Enterprise Management 100

Enterprise Management Advertising Agencies Banner Ads Marketing Management 100

Digital B2B Marketing

MAY 1, 2012

To ramp up quickly, identify opportunities that emulate or create inbound marketing from your audience’s perspective , before you have the social footprint, recognition, audience and search presence necessary to sustain your inbound program. Paid Search No explanation is needed here.

Inbound Marketing 100

Inbound Marketing Budget Programs Paid Search Agency Digg 100

Digital B2B Marketing

SEPTEMBER 27, 2011

Today, 70% of research starts with search and 65% of buyers turn to social media during the purchase process (statistic on slide 10). This look at the new buyer and the implications listed above will continue in additional posts over the coming weeks. That is not the message you want to give a new prospect.

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Social Media 100

Digital B2B Marketing

JANUARY 19, 2012

In fact, if you focus your Google+ efforts on your new brand page, you will miss the most important search benefits of Google+. How “Google, Plus Your World” Works: A Brief Summary Google, Plus Your World adds search results from your circles to Google’s traditional search results. Each has its challenges.

Google 100

Google SEO Brand Identity Branding 100

Digital B2B Marketing

SEPTEMBER 27, 2011

Today, 70% of research starts with search and 65% of buyers turn to social media during the purchase process (statistic on slide 10). Being discovered (search and PR). This look at the new buyer and the implications listed above will continue in additional posts over the coming weeks. Being recommended (social media).

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Demand Generation 100

Digital B2B Marketing

APRIL 28, 2011

Influencers : hand-select 10 to 15 key influencers in your vertical and search them out on social networks. Listening is intentionally excluded from this list. Here are three quick practical ways you can tell what social networks may be right for your business and focus additional research.

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Digital B2B Marketing

APRIL 16, 2012

times, across the sites listed. This will increase the reported efficiency of branded search and decrease the efficiency of category search or banners for most marketers. times Google’s estimated number of users. Even more notably the results vary significantly, from 2.4 times up to 6.5

Marketing Attribution 100

Marketing Attribution Banners Paid Search Agency Sample 100

Digital B2B Marketing

OCTOBER 25, 2011

Across a few days, Jay shared links from CNet, Social Media Today, Social Media Examiner, Convince & Convert, Simply Measured, Search Engine Land, ClickZ, Social Fresh, Managing Communities, MediaPost, Forbes and 12most. The (undisclosed) client list for a social media consultant. What sites Jay reads and shares content from.

Social Media 100

Social Media Traffic Media Twitter 100

Digital B2B Marketing

DECEMBER 2, 2013

3 email blasts, 6 newsletter ads, calendar listing and 2 weeks of on-site promotions), choose content that will maximize your response and conversion rates. Content that guides prospects looking to create a short list of solutions can be particularly effective in these programs. Content For Fixed Promotional Package. Sponsored Content.

Lead Generation 100

Lead Generation Budget Programs Lead Scoring Lead Ranking 100

Digital B2B Marketing

JANUARY 24, 2013

All the Wrong Reasons Did you start a blog because you “should” or because you wanted to improve your search ranking? Add your own list in the comments below or share it with me on Twitter ( @wittlake )! and they will notice, and leave, if you treat them like one. Image Credit: Stuart Miles / FreeDigitalPhotos.net.

B2B Marketing 100

B2B Marketing Paid Search Agency B2B Press 100

Digital B2B Marketing

JUNE 29, 2011

The IAB has already created, and revised multiple times, a list of standard ad units. If planners can effectively plan cross-channel when online is limited to 300×250 and 728×90 sizes but cannot handle the variety of ad units we have today, we need new training programs and new planners, not a new list of ad units.

Media 100

Media Cross-Selling Ad Exchange Paid Search Agency 100

Digital B2B Marketing

AUGUST 30, 2011

Today, with analyst content, media coverage and peer perspective quickly uncovered through a Google search, you no longer control the message. Do you agree with the three listed above, or would you add or remove mandates? With consistency and repetition, your message become the primary driver of your audience’s perception.

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Touchpoints 100

Digital B2B Marketing

JULY 31, 2013

Google Search (53.5%). One thing is immediately clear reading this list: every application here delivers a core service of a company or product. A potential customer will search by category on Yelp and find your listing. Don’t forget search, and the continuing importance it places on your mobile website.

Mobile Marketing 100

Mobile Marketing Banner Ads Paid Search Agency Banners 100

Digital B2B Marketing

JUNE 7, 2012

Is there an abbreviation or acronym you see regularly in B2B marketing that isn’t listed here? this list will be updated with your additions. Other Fortune list abbreviations like F50 and F2000 are also used. Most frequently used to indicate the general size of target companies versus the specific list.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Digital B2B Marketing

NOVEMBER 7, 2013

Accounts are listed from lowest to highest favorite frequency along with their Twitter bio. Their website lists Marketo, Webtrends, Citrix and Rackspace as clients. Their client list includes NBA, NFL, ESPN, Budweiser and ESPN. Their client list includes Spotify, Michelin and global agencies Havas and Publicis.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

Digital B2B Marketing

OCTOBER 17, 2016

They will exhaust the first three pages of search results, including two of your videos, because that’s just what they do nearly every day. Too many companies today produce lists and light, fluffy content with a catchy headline that captures more traffic than it deserves (but that’s a rant for another day).

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Webcast 100

Digital B2B Marketing

FEBRUARY 5, 2013

and most marketers in your industry send unsegmented email blasts to big purchased lists, your carefully constructed, opt-in only, triggerred email program better beat the benchmark. If a survey indicates most people use search engines as a starting point, it doesn’t mean most people always start with a search engine.

Research 100

Research Advertising Benchmark Blast Campaigns Customer Surveys 100

Digital B2B Marketing

AUGUST 19, 2011

We each build our own communication channel on Twitter, choosing who to follow and list. Filters change the list/follow/unfollow decision, giving you more control over the tweets you see from each person. Filtering users can remove consistent sources of clutter from mention and search streams.

Twitter 100

Twitter Work Management CAN-SPAM Social Media 100

Digital B2B Marketing

FEBRUARY 2, 2012

Here are four examples of unsubscribe process that tell your audience you don’t care what they want, as long as they stay on your email list. Forced Email Subscriptions The Center for Media Research email list, which regularly promotes their $495 research reports (well out of my budget), is a required part of my MediaPost membership.

Examples 100

Examples Privacy Policies Opt-out Barriers 100

Digital B2B Marketing

JULY 19, 2012

Using a custom Google search, you can determine how common your keywords are in the site. Example: The following searches can be used to see how many of Computerworld.com’s pages include the word backup. You will likely want to develop a list of three to five terms and combine them in a single search.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tips 100

Digital B2B Marketing

MARCH 13, 2012

Here are a few things to note when searching for your pins on Pinterest: Pinterest ignores the leading www in a domain name. To see subdomains, you need a separate search. Using my testboard as an example, note the listing under [link] is not listed at [link]. Subdomains are tracked separately from core domains.

Traffic 100

Traffic Marketing Analytics Tools Domain Content 100

Digital B2B Marketing

MARCH 31, 2011

In addition to the traffic driven by emails, search and advertising, ACME has 30,000 organic visitors to its site each month and 80,000 page views. Email list rentals are cost prohibitive, and performance has been falling almost every year. A list of 50,000 names, mailed three times per month, will cost approximately $500,000 a year.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Digital B2B Marketing

JANUARY 8, 2013

If you search for Eric Wittlake on Google+, you will find two separate accounts. Small Advantage: Facebook with EdgeRank as an additional filter and lists for manual control. The Missing Google+ Identity I have a single account on Facebook, LinkedIn, Twitter, Pinterest…, on every “social network” I am a part of.

Google 100

Google Social Networks Network Marketing Stats 100

Digital B2B Marketing

MAY 5, 2011

By comparison, awareness only captures 7%, near the end of the list. According to research from TechTarget and Google , only 21% of registrants from search provide accurate phone numbers on registration forms. B2B marketing is all about lead generation. Here are the five things breaking lead generation today.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Generation 100

Digital B2B Marketing

JULY 9, 2013

This 7 point formula delivers content that earns page views and social proof, likely vaulting it to the top of search results for every single term you care about. Use bulleted lists (but keep them short!). The Perfect Content Marketing Formula. If you just follow the formula, you can’t fail. Yep, more sarcasm.

Content 100

Content Rules Guidelines Social Media 100