Chris Koch

MAY 15, 2012

A (fairly old) study by Forbes and Google found that 80% of C-level executives perform at least three web searches per day. What does online search have to do with selling? But it’s only since the rise of search that buyers have begun to expect this kind of original thinking from all their providers. That was in 2009.

FAQ 100

FAQ Custom Publishing B2B Sales Work Management 100

Chris Koch

OCTOBER 7, 2011

Here are some examples: Most C-level executives are not in social media—they’re in search. They seek that information through search: 79% of c-level executives do at least three searches per day. They are more likely to encounter our content through search than through the social media channels themselves.

Social Media 100

Social Media B2B Thought Leadership Media Peer-to-peer 100

Chris Koch

OCTOBER 7, 2011

Here are some examples: Most C-level executives are not in social media—they’re in search. They seek that information through search: 79% of c-level executives do at least three searches per day. They are more likely to encounter our content through search than through the social media channels themselves.

Social Media 100

Social Media B2B Thought Leadership Media Peer-to-peer 100

Chris Koch

DECEMBER 23, 2009

At its most basic, social media monitoring starts with what is known as the “vanity search.” Through one of the popular search engines, you set up a recurring search on key terms that will alert you to relevant online discussions of your brand, your competitors, and influencers. But things can quickly get complicated from there.

Social Media 100

Social Media Tools Media RSS 100

Chris Koch

NOVEMBER 11, 2011

I recently did a search on some well-known B2B technology brands and compiled their taglines in the list below. Not that the defenses were much more than Maginot Lines to begin with. Many of these companies compete with one another.

Social Marketing 100

Social Marketing Tactics B2B Thought Leadership Enterprise Management 100

Chris Koch

NOVEMBER 11, 2011

I recently did a search on some well-known B2B technology brands and compiled their taglines in the list below. Not that the defenses were much more than Maginot Lines to begin with. Many of these companies compete with one another.

Social Marketing 100

Social Marketing Tactics B2B Thought Leadership Enterprise Management 100

Chris Koch

AUGUST 13, 2010

Go there and search on HP, and you can see that as of today anyway, employees are dissatisfied. The first review I saw listed under the search was entitled, “OK to work for, but watch your back.” When the mighty fall, we all want to know what those involved really thought about the powerful icons. out of 5 rating.

Social Media 100

Social Media Media SME B2B 100