Tools like search engines were created to simplify this massive amount of data by using a complex algorithm that rank these millions of websites and consolidate them into a short list on a single page. Search engines fund this service by allowing businesses to purchase advertising on these search engine results pages (SERP). This advertising is known as Paid Search. Paid Search is a marketing tactic that involves placing an advertisement for when, and only when, a user searches a specific keyword and clicks on the advertisement. MORE >>

say that because the goal of search engine optimization is to drive increased unbranded (terms that do not mention your company name) quality traffic to your website that converts into a desired action; nothing more; nothing less.  Following up on my recent post on keyword research , it’s important to match the search intent of your desired audience with your keywords and website content.  Search query “information on how to _”. Search query “looking for companies that do _”. Search query “I need a __”. Have decent search traffic. Searches/Day. MORE >>

Google+ has only been out for a few weeks and it is already having major impact on search engine optimization. We shared earlier this week general ideas about how Google+ will impact search , but today we have our first major example. Google has begun to roll out a change to its search engine results page in which an author profile image and name appears at the far right of the individual search listing. Even though the mashable article is ranked fourth in this search, the addition of the image and name guide your eye to that link. How Does This Work? MORE >>

few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page. These facts prove, if your brand is on the internet, a high rank on the search engines is a requirement to generate business.  Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a website by remaining high on the list of results returned by a search engine. Relevance are authority are the two factors that drive search rank. MORE >>

20 Tips for More Efficient Google Searches. For millions of people Google is an indispensable search tool that they use every day, in all facets of their lives. From work or school, research, to looking up movies and celebrities to news and gossip, Google is the go-to search engine. But instead of just typing in a phrase and wading through page after page of results, there are a number of ways to make your searches more efficient. If you want to search for an exact phrase, use quotes. Advanced search. Not all links to an URL are listed, however. MORE >>