Trending Sources

Search Engine Marketing is Legion

Biznology

I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. In that chat, I learned the difference between Search Engine Optimization and Search Engine Marketing: SEO is tactical, SEM is strategic.

B2B Email Lists Buy Guide

Lead411

Are you looking to buy a b2b email list for sales & marketing, but want to make sure you receive high quality data? When I first founded Lead411 I could count on my hand which companies sold b2b email lists. Not opt-in lists, but actually had lists for sale. Now, on average I get 5-10 emails a month from some broker stating they sell business email lists.

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How To Prioritize Your List of SEO Keyword Research

KoMarketing Associates

Last year Casie wrote a post on how to generate keyword lists and ideas. Developing a list of good keyword opportunities can be both time consuming and challenging. Once completed, B2B marketers face a different challenge: making certain the generated keyword list matches content marketing tactics as best as possible. Prioritizing Your Keyword List. Probably not.

7 Local Business Listing Sites You Should Claim Now

Vertical Response

Finding time to update or create your online business listings can sometimes be a challenge. But, once you claim your listing, you can control what information and images are shown on these sites about your business, which is certainly worth the effort. In most cases, you may already have a listing, so it’s just a matter of claiming the page for your business. ” 5.

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Content Methodology: A Best Practices Report

lead score • Sales-qualified leads (SQLs) • Opportunities • Search traffic • Return visitor rate Lead nurturing: Move leads. Influencer mentions/shares • Share of voice • Share of search • Top keywords • Content citation/syndication • Avg. Winnow down this list of highly trafficked and/or. your audience arrives from, such as social, email, or search. Content. According.

Why you should consider centralizing your search keyword lists

Biznology

But I would rather show you with a real-life example, once again from my work as IBM’s search strategy lead, in coordination with my colleagues Lynn Porterfield (@lynnport) and Lisa Lanspery (@lanspery), who ran the advertising and media relations aspects of the campaign, respectively, and did the lion’s share of the leg work. Search rankings dramatically improved.

The Top 20 Places Your Business Needs to Be Listed Online

Vertical Response

People now conduct quick searches on one of the many popular online directories. Since Internet search is the primary tool to finding businesses today, it’s vital to make sure your business is listed on all applicable online directories. Listing your business on Google Places for Business should be at the top of your priority list. Google outperforms every other search engine by a long shot. In fact, Google receives nearly 6 billion searches per day. Registering for a business listing on Google is easy and free. Local Listing.

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21 Spectacular SEO and Search Marketing Stats and Facts

Webbiquity

Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors to both B2B and  and B2C Web sites, while paid-search drives 10% (and social 5%, on average). 89% of customers begin their buying process with a search engine. How can marketers get the most out of search? General Search and Google Stats and Facts. 1.

Stats 106

You can only win search by winning social

Biznology

Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Have you spent thousands of dollars on search engine optimization (SEO) consultants and you’re still not ranking on Google the way you’d like? Google is Fighting a Robot Army and a Zombie Horde.

Search 101

Ultimate List of 22 Account-Based Marketing Tactics

bizible

Here’s a list of 22 tactics account-based marketers can use to reach and engage their target companies, expand the funnel, and create advocates for their product or service offering. If you’ve been looking for a long list of ABM strategies, you’ve found it. Pick and choose from the list according to the best fit for your company’s budget, industry, and B2B marketing approach.

New developments in B2B marketing list acquisition

Biznology

To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets.  Marketers can find just about every target company, title and job function they need from traditional list suppliers. Let’s look at what’s new in B2B lists these days. There are more than 40,000 business lists available for rent in the U.S.,

Evangelizing a Content Marketing Program

clear list of goals and a game plan for how. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY16 Good Content = Good SEO Though not identified as a top concern in CMI’s survey, it can’t be ignored, since it’s tied so closely to the con- cerns listed above. channels not just on social media, but more important- ly, via email and search. All rights reserved. Introduction 4 II.

You’re doing a terrible job with search and social

Biznology

My consulting includes doing very deep, thorough, site audits. I’m looking for issues that have been recently killing their recent performance on search. All of my clients are convinced that there’s something outside themselves that have resulted in their site crashing in organic search. Generally speaking, all my clients are searching for a panacea. And why?

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The 2016 Complete Guide to List Segmentation

Vertical Response

When it comes to email marketing, list segmentation is the best tool for dissecting your consumer base. 2015 case study by MarketingSherpa found that proper list segmentation increased open rates by 20 to 40 percent, with a subsequent rise in click-through rates. Understanding List Segmentation. Create a list of loyal customers and send them an exclusive discount code.

The essential guide to building your business through Twitter search

grow - Practical Marketing Solutions

 . Many business professionals believe the Twitter search function is the most powerful tool for marketing insight ever created. If you search Google, Bing or Yahoo, your results will be articles, videos, and websites. But if you search Twitter, the results are real-time conversations. The basics of search are extremely easy to master. More Search Tips. Steelers.

8 Key Changes In Google Search B2B Marketers Should Know

KoMarketing Associates

As detailed in an article on Search Engine Land this past month, a new Google eye tracking study  outlines the evolution of Google search results from 2005 to today. Searchers are now looking outside of the “ golden triangle” of top organic results when performing Google keyword searches. Mobile Prioritization in Google Search Results. Site Search Markup.

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Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

kildal is an internationally recognized expert in QuickBooks online and has made numerous accounting accolade lists, including being named one of 100 Most influential People in accounting in 2015. Advocate Marketing Creates B2B Customer. Business And Close Deals Referrals deliver higher-quality leads, references. help sales close deals, and B2B buyers prefer to. engage with peers. offerings.

Intro to Remarketing Lists for Search Ads

Vertical Response

Back in July, Google released Remarketing List for Search Ads out of beta along with Enhanced Campaigns. RLSA for short, allows you to tailor your search campaign to better target people who have visited your site before. In paid search, you may come across multiple keywords that although may bring in traffic, are just not affordable to compete for at a strong average position.

Ads 16

Google Search is more Rain Man than Beautiful Mind

Biznology

It’s a little known fact, but something I try to remind everyone all the time, that Google Search has a lot of common with  Dustin Hoffman ‘s character in Rain Man,  Raymond Babbitt. Google Search has a lot of eccentricities. Google Search is More Rain Man Than A Beautiful Mind. Google Search is more Rain Man than A Beautiful Mind. So, I chose www.gerr.is.

Search 103

Are you using your website search as customer research?

Biznology

Well, the name of that survey mechanism is your website search. Most companies I work with don’t use any analytics from website search. Some clients are more enlightened, and they at least check out the list of most popular search keywords and try to make sure that the right answers are coming up for those. Sounds pretty cool, huh? Like this post?

12 myths vs. reality on Search Engine Optimization (SEO)

Biznology

Photo credit: Wikipedia. A few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page. These facts prove, if your brand is on the internet, a high rank on the search engines is a requirement to generate business.  also)–and is growing too.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Tools List. Increased non-brand organic search visits by. B2B Marketing. processes are fundamentally changing.

5 Great ideas to unleash business benefits from Twitter Lists

grow - Practical Marketing Solutions

One of the most important and powerful social media network building tools is the humble Twitter list. Twitter Lists allow you to organize the Twitter stream so you can make sense of what might seem like chaos. For the basics of creating a list and finding other relevant lists, here is a nice Twitter List tutorial from Mashable). But don’t stop there. They make.

A Digital Marketer's Christmas Wish List

Synecore

Partly as an exercise in personal catharsis, and partly in the hope that Santa and his elves are actually listening, I’ve taken the liberty of compiling a generalized Christmas wish list for the beleaguered digital marketer in all of us. Come on, Google, we get that you’re all about continuous improvement, but how about finally delivering a one-and-done search algorithm that allows the beleaguered digital marketer to set a consistent SEO strategy—you know, something that can be periodically washed, rinsed, and repeated with minimal effort? Nick now more than ever. Here goes.

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26 Awesome Search Engine Marketing Guides

Webbiquity

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search? AdWords Keyword Diagnosis Report: Diagnosis Statuses Decoded by Search Engine Journal. by WordStream.

The business of reviews and search and for small hotels and restaurants

Biznology

From my cursory search, TripAdvisor rules, Expedia is a top player, and Yelp dropped the ball by not being in Costa Rica at all. That said, Google does dominate search, and their meta-listing at the top of a Google search might make the review there quietly essential. And, I fully intend to return. And this is how the charming hoteliers did it. Yikes ! Like this post?

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Tools List. Increased non-brand organic search visits by. B2B Marketing. processes are fundamentally changing.

Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. ” Organic search visits have fallen significantly to A-list publishers like Time , Sports Illustrated , Us Weekly and Rolling Stone. Second, optimize news releases themselves for search.

The Big List of (Not Provided) Search Recommendations for B2B Marketers

KoMarketing Associates

A discussion on Threadwatch Monday drew greater visibility to the fact that Google has begun encrypting all queries through the search engine, even for users who aren’t signed in to Google. Danny Sullivan of Search Engine Land confirmed this shift with Google, as discussed in the recent article on SEL this week and highlighted in news coverage on our site as well. – via Moz.

Have top influencers author your sites to appease Google search

Biznology

In my analogy, Google Hummingbird will require each website owner to find one or more social media passion-players and woo, hire, pay, or partner with them in order to get back on top of Google organic search. Google Hummingbird is eHarmony for Search (biznology.com). Good for you, bad for online business. Be sure to monetize while you can. In What is Google Authorship?

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6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. In this follow up post, we’ll outline six more search engine marketing recommendations for B2B professionals working in the industrial and manufacturing industries. Google Product Listings.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Tools List. Increased non-brand organic search visits by. B2B Marketing. processes are fundamentally changing.

List with a Twist: 50 Creative Tips for Gathering Customer Emails

Vertical Response

If you don’t have a strong email list for your customer base, you’re missing out on a great marketing tool that’s both reliable and free. Compiled correctly, your list should represent a significant captive audience that’s already interested in your offerings. “It gives you the opportunity to contact your prospects at any point in the future with any kind of messaging you want — and you’re not bound by search engine rankings or social media algorithms,” notes Jayson DeMers in Forbes. 34) Conducting a survey?

How to achieve pure search results

grow - Practical Marketing Solutions

In its never-ending quest for search engine perfection, Google has created a search bubble just for you. When you do a search, your results may depend on what you have searched on before, your contact list and subject matter in GMail, your activities on Google+ and your physical location, to name a few factors. Your path to pure search results.

Email Lists: Should You Rent or Buy?

The Point

It was only a few years ago that I would have told any client who asked (and many did) that it was never a good idea to purchase an email list, and that moreover, any list of email addresses that was available for purchase was by definition compiled through nefarious means and not worth the risk. Today, the decision of whether to rent or buy an email list isn’t quite so clear-cut.

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Are you optimizing your website search?

Biznology

I can’t tell you how often I hear the same thing: “Our website search facility is managed by the IT team.” ” But they are nonplussed at the prospect of the IT managing their website search. Sure, website search has a technology component, but so does your website and so does your email marketing. What do you think website search needs? ” Oh.

Website search and filtering for content marketing

Biznology

Search methods can vary and, depending on your site content and the makeup of your audience, the underlying technology can be a challenge to pull off well. Beyond the technology, there are considerations about how search functionality serves your marketing goals. At first glance, free-form search would seem to be the obvious answer for most of us. Terminology. Implement it.

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity

Next up, Regis Hadiaris of Quicken Loans, Will Scott of Search Influence, and Joe Warner of aimClear presented “SEO, Social Media & What Every Marketer (SRSLY) Must Do.” ” The three played off each other adeptly, alternately focusing on the social, technical, and content-driven aspects of search. Start with research: is your goal achievable?

3 Inside Sales Management Tips For Maximizing Teleprospecting Lists

Sales Prospecting Perspectives

Oh listslists are great! Lists keep teleprospectors and inside sales reps busy and within those lists hold the potential for qualified opportunities and sales pipeline. Getting a fresh new list can feel like Christmas to a teleprospector. After the list is imported into a CRM teleprospectors are given another opportunity to refine their data.

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Paid Advertising 101: Understanding Search and Display Advertising

Synecore

Search and display advertising on major platforms like Google AdWords and Bing Ads (Yahoo!/Bing In fact, businesses of all sizes and industry segments not only use paid advertising formats like search and display to generate new leads, but also rely on tools like ad retargeting (aka remarketing) to convert existing leads into paying customers. year over year. Read on. Bing Network.

Do you use your website search to help your SEO?

Biznology

Not so typically, I also do a lot of website search projects. One reason is that IT people typically run website search while marketers typically manage SEO. But the few clients I work with that do SEO and website search together have discovered the secret I am about to share with you. One of the richest and easiest sources of data is website search. Like this post?

6 Free SEO Tools to Boost Your Search Engine Rankings

Vertical Response

Have you ever wondered how to get your website to come up in search results? ’ You can create a killer website, but if you aren’t using search engine optimization (SEO) techniques, your online bleachers will remain empty. It’s a way to improve your website’s visibility, so it appears in search results. Want to learn more about search engine optimization?

The Ultimate List of Websites Every Blogger Should Bookmark

Hubspot

Aside from the obvious ones (like email and Twitter), your favorites might be anything from your blog's publishing calendar, to your online to-do list, to all your favorite social media button generators. Bookmark it so you can easily add new blog post ideas as you think of them, manage your own post-writing to-do list, and see what the rest of your team is working on. 4) Evernote.

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