Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156

Research Brand Identity Branding Lead Ranking 156

Marketing Insider Group

MARCH 10, 2021

To capture your audience’s attention, it’s now critical for brands to get listed on Google SERP features. Before the SERPs we know now, there wasn’t much variation among SERPs—it was just a list of links. Product Listing Ads (PLAs) or Paid Shopping results link directly to products with rich product content.

SERP 278

SERP Paid Search Agency Features Companies 278

Webbiquity

FEBRUARY 22, 2022

The full 39-page report is well worth downloading, but here are seven key insights and takeaways from the research for B2B marketers. Marketers with limited budgets may want to look more at “B-list” or even micro-influencers who have a smaller, but highly engaged following. What do influencers want if its not cash?

B2B Marketing 357

B2B Marketing Research Paid Search Agency Advertising Agencies 357

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156

Research Brand Identity Branding Lead Ranking 156

Search Engine Journal

FEBRUARY 21, 2023

The post Agency SEO Tools For Better Research, Reporting & Workflow [Ebook + Sortable Features List] appeared first on Search Engine Journal. Download our pocket guide and discover which tools will be most essential to your agency's success this year.

Ad Agencies 96

Ad Agencies Features Research SEO 96

Marketing Insider Group

MARCH 1, 2021

Create a Google My Business (GMB) Listing. The answer to this lies in creating a Google My Business listing within the search engine platform. You will get a plethora of ways that you can register your GMB listing on any device. You can create a new listing and begin the categorization process.

Google 328

Google Mobile Advertising Business Work Management 328

KoMarketing Associates

NOVEMBER 9, 2021

Marketers are continuing to refine the way they connect to customers, and new research suggests that they are shifting their focus to email to make a lasting impact. Cordial published its “Cross-Channel Marketing Study,” and statistics indicated that over the last year, most marketers (61%) have grown their email subscription list.

Email Marketing 235

Email Marketing Banner Ads SMS Banners 235

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. However, building a strong list takes a smart strategy, the right tools and good execution. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Offering self-service options tops the list. As the TrustRadius research reveals, “ 33% of vendors do not offer buyers any self-service options even though 87% of buyers want to self-serve their buying journey.” Cold calling .

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

KoMarketing Associates

MARCH 1, 2016

Last year Casie wrote a post on how to generate keyword lists and ideas. Developing a list of good keyword opportunities can be both time consuming and challenging. Once completed, B2B marketers face a different challenge: making certain the generated keyword list matches content marketing tactics as best as possible.

Keywords 120

Keywords Lead Scoring Lead Ranking Research 120

MarketMuse

DECEMBER 10, 2021

Most keyword research spews out a huge list of terms that have no meaning, no context, and no value. At the end of the day, you’re still left wondering how to write just one article, let alone build out a topic cluster or heaven forbid an entire site.

Keywords 115

Keywords Research Ad Building 115

Direct Response Coach

JUNE 21, 2015

When you research business lists for direct mail or email, you usually start with the SIC code. The post List Research: Using SIC codes to find business lists appeared first on McCarthy and King Marketing.

SIC 100

SIC Research Business Email Marketing 100

Zoominfo

MAY 23, 2023

Understanding Intent Data Intent data captures the digital footprints left behind when prospects research products and services, generating signals that help inform sales, marketing, and business strategy decisions. Here’s how it works. This enables sales reps to customize their talk tracks to suit each prospect’s needs. “A

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

B2B Marketing Directions

JANUARY 21, 2024

Source: Shutterstock (This year, I plan to devote some of my Research Round-Up posts to a discussion of academic research papers about artificial intelligence. The researchers also asked members of the evaluating panel to rate the novelty of the new product ideas. I described this study in a post I wrote last fall.

Marketing AI 70

Marketing AI Research Purchase Intent Paper 70

SendX

JANUARY 5, 2020

When it comes to building email lists and sending out targeted emails, most marketers tend to go down the traditional route of mass emails or partly customizable email marketing software. What is an email list? How do you build an email list? They can subscribe to your list without having to navigate from the page they’re on.

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

Only B2B

APRIL 23, 2021

This requires investing a great amount of time, energy, and cost in selecting, qualifying, and building lists to generate quality leads and close deals. What Exactly Is B2B List Building? . B2B List Building refers to an operation in which you create a qualified contact list with whom you will communicate and convert as your customers.

Ideal Customer Profiles 118

Ideal Customer Profiles Ad Building B2B Sales Qualified Leads 118

BuzzSumo

OCTOBER 25, 2023

This handy guide will show you how to research, organize, and update your press list so that you can land hyper-relevant, home-run coverage.

Template 109

Template Examples Ad Building Press 109

Salesforce Marketing Cloud

NOVEMBER 15, 2023

That’s where doing keyword research, and choosing the right SEO keyword, comes in. Link Copied Proper keyword research can answer these questions and help you create content that’s user-focused and SEO optimized. Verify search volume Start by entering your topic or keyword idea into a SEO research tool such as BrightEdge or SEMRush.

Keywords 105

Keywords Traffic Research Lead Scoring 105

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! Check it out! It’s free!

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

MarketMuse

SEPTEMBER 21, 2021

A look at 31 different tools you can use to find profitable keywords and formulate a winning SEO content strategy.

Keywords 85

Keywords Tools Research SEO 85

ANNUITAS

MARCH 21, 2023

Also, the company has improved the ability to segment and activate Account-based Marketing lists. The post Adobe Marketing Automation Updates 2023 | Research Brief appeared first on Annuitas. The company has also integrated its Workfront project management tool to make it easier for teams to create, inspect and deploy campaigns.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Perplexity solves the research equivalent of this problem.

Marketing AI 78

Marketing AI Research Tactics SME 78

Zoominfo

FEBRUARY 13, 2019

Enter email list segmentation—the key to successful email marketing. Today’s blog post answers your most pressing questions about list segmentation and explains why you should segment your lists today. The Beginner’s Guide to Email List Segmentation. What is list segmentation? How do I segment my email lists?

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

Brightedge

NOVEMBER 3, 2020

This research relies on the total number of keywords in the BrightEdge database across mobile and desktop devices in the United States and compares the number of keywords ranking for each category that month. Unlike some of the other items on this list, it’s not as clear as to why this may be the case. Image results.

SERP 144

SERP Trends Mobile Marketing Lead Scoring 144

Direct Response Coach

MAY 16, 2013

Now available on Amazon Kindle … FINDING CUSTOMERS A Beginner’s Guide to Direct Mail & Email List Research Download it for FREE – until tomorrow (Friday, May 17) We all know the list is the most important part of any direct mail and email campaign. But how comfortable [.]

Research 100

Research Deliverability Amazon Email Campaigns 100

Hinge Marketing

NOVEMBER 3, 2022

To help firms like yours make sense of these changes, the Hinge Research Institute has released an all-new fourth edition of Inside the Buyer’s Brain: Consulting. Four of the five top factors that tip the scale this year were also on the 2020 lists. our ongoing study of buyer behavior in the consulting industry. About the Study.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. Without them, it’s impossible to perform even the most basic SEO research tasks. Keyword research is vital.

SEO 111

SEO Research Enterprise Management Tools 111

Martech

SEPTEMBER 1, 2023

This functionality could save you time on keyword research, letting AI take on the heavy-duty work. Having easy access to a list of new targeting possibilities could also increase the reach and efficiency of campaigns. The post Reddit launches AI keyword research tool appeared first on MarTech. Why we care. Get MarTech!

Keywords 76

Keywords Research Tools Display 76

Only B2B

OCTOBER 26, 2023

In today’s rapidly evolving B2B marketing landscape, the key to unlocking success lies in the strategic harnessing of your B2B list. This blog serves as your comprehensive roadmap, equipping you with the knowledge and strategies required to master the intricate art of generating B2B leads from B2B list.

Sales Qualified Leads 62

Sales Qualified Leads B2B Sales Lead Ranking Top of Funnel 62

Zoominfo

APRIL 21, 2020

Getting on the IT staffing approved vendor list will make your life a lot easier. Get on that list, and then the burden of the research and vetting process will be lifted. Approved vendor lists may seem like a headache to the IT staffing firm that has yet to get their foot in the door with their target companies.

Work Management 221

Work Management Marketing Management Vendors RFI 221

Top Rank Marketing

OCTOBER 17, 2023

At B2B Forum the two companies held a panel to discuss the research and share insights. Evolving Role of Webinars: Historical Context: Laura mentioned that her initial research on digitizing events did not catch much attention, but the pandemic changed that perspective. This not only boosts attendance but also promotes engagement.

Webinar Metrics 108

Webinar Metrics Forrester Top of Funnel Research 108

Lake B2B

FEBRUARY 12, 2023

It’s no secret that a high-quality email list is vital to your marketing campaigns. This is especially true for the B2B landscape, where you target niche clientele requiring personalized communication to build an email list.

Ad Building 111

Ad Building Marketing & Strategy High Quality Lead Email Marketing 111

Only B2B

AUGUST 21, 2023

In the realm of B2B marketing, building a high-quality and targeted list of quality leads is paramount. B2B list building is the foundation upon which successful B2B lead generation campaigns are built. Manual B2B list building , while traditional, is not without its challenges.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Inbox Insight

APRIL 14, 2023

This is according to our first party research conducted among 200 senior B2B marketing professionals in our Insights for Professionals (IFP) community. Building an effective Target Account List (TAL) sets the solid foundations required for a successful Account-Based Marketing process.

Demand Generation 90

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 90

Webbiquity

AUGUST 27, 2019

Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. Twitter and LinkedIn remain the top two social networks for B2B marketers.

Enterprise Management 223

Enterprise Management Twitter Marketing Management B2B Marketing 223

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. Using phone interviews and online surveys, we researched 362 buyers and 369 sellers of consulting services. Look further down the list. Why This Study is Needed.

Consulting 157

Consulting Research Work Management Marketing Management 157

Martech

FEBRUARY 29, 2024

In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. To date, consultants have managed this issue by creating a list of preferred vendors they recommend to clients.

Enterprise Management 102

Enterprise Management Consulting Work Management Marketing Management 102