The Effective Marketer

NOVEMBER 4, 2009

If you are anything like the typical worker, you can probably list a few things you’ve accomplished such as: read emails responded to emails sent emails deleted emails See a trend here? OK, maybe is still too early in the morning, but how about yesterday? If sometimes it feels like email is running your day, then you are not alone.

Product 100

Product Work Management Marketing Budget Creation Marketing Automation Services 100

The Effective Marketer

JANUARY 17, 2012

But there is still a lot of confusion around developing products that people want, selling them the right way, for the right price, and to the right group of people. Read more about The Blogger’s Guide to Online Marketing here , including a complete list of chapters and information about the authors.

Online Marketing 100

Online Marketing Planning Blogger Template 100

The Effective Marketer

AUGUST 30, 2010

Trade show booths with slogans and taglines that don’t mean anything and sales brochures that are full of “features” and screenshots but lack detail of how they solve a problem. While I still struggle to write good content, I did find some useful resources online that I hope will also help you out. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

MARCH 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Better Time Management with Smart Calendars Use your calendar to your advantage Using calendar the smart way I’ve noticed throughout the years that if something is not on my task list it won’t get done.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

The Effective Marketer

AUGUST 5, 2010

The reality is, more and more companies are adopting practices like these (especially telecommuting and flex hours) because technology is such that not only allows you to do it, but makes you more productive. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

The Effective Marketer

JANUARY 13, 2011

Work your way through the list above and start playing with content personalization, even if only for a small segment of your database. Content personalization is not an easy task but according to the research it will likely give you a 38% better open rate and 86% greater click-through rate than non-personalized email messages. The lesson?

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

NOVEMBER 29, 2010

List actions to be take for each objective, with completion dates, people responsible for each action and also think in terms of alternative actions (what to do in case the action is not successful). Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

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The Effective Marketer

JANUARY 11, 2010

How to score vendors using the comparison matrix spreadsheet: List features List vendor names Decide on a numbering system for each feature evaluation (if you have multiple people helping you select and evaluation vendors, make sure everyone agrees on what constitutes a “meets feature fully” versus “meets feature partially”).

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

JANUARY 5, 2009

When you list all your priorities, it is likely several items will be placed higher and even at the same level, but you should decide on the one that needs to be done at this moment, the critical action that can’t wait. Interesting also to note that Drucker suggests asking “what needs to be done NOW”? It’s for you to decide!

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

The Effective Marketer

JULY 16, 2009

A project that has been on my list for some time now, is to get all of those pictures and select a few that we can use on our website as part of our company history page. Sure, call us pack rats but we like going back in time and talking about the old days and how things changed. United States License.

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

The Effective Marketer

FEBRUARY 16, 2009

Marketing guru Seth Godin has recently posted a short but very good list of how you can make better surveys , but he misses one very important point. The good surveys, or should I say effective surveys, are the ones that get people to fill them out giving you enough insight into their market/purchasing process/buying habits/etc.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 25, 2009

When you create a new task, click on the ‘categories’ button at the bottom of the new task screen and then click on the “Master Category List” button. You will now see the ‘master’ list and will be able to edit, add, or delete categories. That’s when I started creating VDP lists (for “very difficult people” to get a hold off).

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

The Effective Marketer

MAY 9, 2011

Website And the list could go on a few more bullets. Think about: Videos Webinars Presentations eBooks Whitepapers Sales Collateral Blog Posts Tweets Facebook Comments/Likes/etc LinkedIn (company page, discussions, etc.) But you get the idea… content can be as simple or complex as you make it. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 12, 2009

On the next screen click on the “filter” button and in the filter dialog box click on the “from” button and select the person’s name from the contact list. This new view will be listed under the “View” menu, “Current View”. all messages flagged high priority or all messages sent to a specific distribution list, etc.)

Planning 100

Planning Product Effectiveness Tips 100

The Effective Marketer

MARCH 15, 2009

Are those tasks in my first list matching the ones in my second list? Take notes of how you are spending your time, then go back and ask yourself: What tasks are taking most of my time during the day and week? Which tasks should I be working on that will lead me to accomplish my goals? Obvious, but not necessarily easy.

Product 100

Product Effectiveness Marketing Automation Services Work Management 100

The Effective Marketer

JULY 12, 2009

I hope the resources I listed will help you create better charts and presentations. Cliff Atkinson has some great suggestions of places to get images from and the PresentationZen blog has a recent post that will help those trying to present technical information. If you know of other resources, please share! United States License.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

JUNE 23, 2009

So, in this case they should have the different lists of bulk email IDs. Actually, most of the businesses these days are not selling one product. They are selling different products for diff. niches and for the different markets. Email Marketing is being difficult in these days. United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

MARCH 9, 2010

We come out with a list of things to think about and that we could be using in our own campaigns. Whenever my team talks about changing the design of our email campaigns, we start off my talking about emails we received in the past and that we liked. We also spend some time talking about the emails we hated and those that could be improved.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

DECEMBER 8, 2011

Price change letters/ renewal notices. What is your list of touchpoints? This means every place where someone will see your company (or read about it) should have the same consistent message, look and feel. So what are the 12 touchpoints? They are: Packaging. Packing Slips. User guides. New business proposals. Search ads.

Touchpoints 100

Touchpoints Brand Identity Branding Newsletter 100

The Effective Marketer

APRIL 29, 2011

Since all of them have an “action items&# section at the bottom you can quickly go through your list and start identifying what needs to get done, prioritizing the tasks, and assigning them to appropriate team members (or to yourself). You can follow any responses to this entry through the RSS 2.0 United States License.

Conference 100

Conference Effectiveness Marketing Budget Creation Work Management 100

The Effective Marketer

FEBRUARY 3, 2011

So here you go, this is the list of marketing events and marketing conferences coming up (US only) for the first half of 2011. Let me know and I’ll update the list. Also, the earlier you register usually the better deal you can get. Check them out, pick a couple and start planning! Did I forget a conference?

Conference 100

Conference Planning Work Management Marketing Management 100

The Effective Marketer

JULY 5, 2009

Here’s a brief list of styles you can choose from: Tell a story Sell a benefit Share news Evoke curiosity Present a problem Present a solution Flatter 8. Avoid confusion later by spending some time deciding it now. Work on your opening lines. Simplify your writing. United States License.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100