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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

But highly relevant, personalized messages are much more likely to be read and acted on. Personalized email is much more than simply auto-inserting the recipient’s first name. Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands.

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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. Do the new Google/Yahoo deliverability rules make using a third-party list too risky? This means, in effect, that you won’t know how much of your list is subject to the new rules.

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10 Tough Questions to Evaluate Your Target Account List

The Point

In a far-gone era, when demand generation was “direct marketing,” it was often said that for any campaign to be successful, the list was paramount. The two are not mutually exclusive, and successful ABM marketers learn how to leverage both in creating an account list with the best chance of success. Are there other factors (i.e.

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How Should I Market to Purchased Lists?

The Point

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? First, let’s dispense with the inevitable question of whether so-called “cold” lists even have a role to play in today’s marketing mix. There’s no one approach to cold lists that works for every company and every audience. Click To Tweet.

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How to Grow Your Email List With Instagram

SendX

Building email lists is getting harder. Thus, businesses start looking for new list building strategies. As a photo-sharing app, Instagram isn't the most obvious social media platform for growing your email list. However, there are many reasons to grow your email list with Instagram. Tell about your email list in the bio.

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Versium Adds Business Person Email Lists to REACH

Versium

Versium, a data technology company, has expanded its REACH platform with the addition of Business Person Email Lists, helping B2B marketers to target the same people across email and digital marketing channels.

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How To Build the Email List of Your Dreams

Salesforce Marketing Cloud

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. It sure can.