Sales Engine

FEBRUARY 25, 2016

Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before. It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

ANNUITAS

FEBRUARY 27, 2014

Instead, they purchase some type of marketing technology, load up a list, blast a few emails and call it a strategy. You cannot purchase Marketo or Pardot or any of the other multitude of solutions available and expect to suddenly see a tremendous increase in the volume or quality of leads. This is far from what should be happening.

Demand 100

Demand Webinar Metrics Buyer Personas Marketing & Strategy 100

SmartBug Media

APRIL 4, 2022

The top data intent providers listed below can give you incredible insight into what your potential customers are searching for at every stage of the buyer’s journey when researching to buy a solution to their problems. This platform also integrates with your sales and marketing tools such as HubSpot, Salesforce, and Marketo.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Sales Engine

FEBRUARY 25, 2016

Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before. It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Envy

MARCH 4, 2021

Scan your contact list for indicators that regularly convert well, whether that's: Specific lead job titles. Marketing automation platforms like HubSpot, Marketo, and Pardot offer automated lead nurture workflows as a series of emails, each with a clear CTA. Those low-hanging fruits are just waiting to be picked! Company size.

Lead Nurturing 107

Lead Nurturing Sales Management Lead Scoring Lead Ranking 107

SmartBug Media

NOVEMBER 3, 2020

For instance, if a lead downloads your Q4 Travel Industry Outlook white paper, you can add them to your white papers campaign (or you can be more specific and create campaigns for each white paper you produce—it’s up to you!). Third-Party Apps. Magic Robot.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

The Point

MARCH 25, 2016

Don’t just list topics – instead, provide specific, concrete things that the reader will learn, discover, gain or take away from the event. Marketo, Pardot) with your Webinar platform (e.g. Use SEM to generate incremental leads outside of your target list. Use bullet points to highlight key learning benefits. Citrix, Webex.)

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

KoMarketing Associates

APRIL 25, 2013

Lead generation is at the top of almost every B2B marketer’s responsibility list. Marketo is considered a leader in the lead management / marketing automation industry. Marketo is considered a leader in the lead management / marketing automation industry. What is Marketing Automation? Where do people share new content?

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

The Point

JUNE 20, 2012

The success of an email campaign depends on a number of variables, chief amongst them the quality of your list and the attractiveness of the offer. Include a placeholder for an offer image – a simple cover image for downloadable content like white papers, a screen shot for videos or demos or free trials, or a speaker photo for online events.

Template 100

Template Tips Landing Pages Marketo 100

Adobe Experience Cloud Blog

MARCH 22, 2018

These AI-powered marketing programs can crawl your site for blog articles, case studies, white papers, ebooks, videos, etc. What related searches are listed at the bottom? The post 5 Ways AI Can Help Sales and Marketing Alignment appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Marketing AI 134

Marketing AI Ideal Customer Profiles Lead Scoring Lead Ranking 134

Onalytica B2B

JULY 15, 2015

We have just built a new tool that allows you to find influencers using your latest blog or white paper. We see some brands and individuals being present throughout both years but most accounts are new in this list. At Onalytica we love building these lists and want to provide great insights for digital communities.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Adobe Experience Cloud Blog

AUGUST 22, 2018

Meanwhile, the display ad attracts visitors with a white paper, explaining the pros and cons of dashboarding rather than asking them to sign-up for a free trial: Don’t use the same ads and subsequent landing pages for all channels. PPC Mistake #3: Not Managing Exclusion Lists .

PPC 107

PPC Advertisements Advertising Campaigns 107

Adobe Experience Cloud Blog

JANUARY 6, 2017

This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing. At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Lake One

NOVEMBER 19, 2020

Having clear strategies in place can often eliminate or at least reduce some of the challenges of inbound marketing listed below. And more than just creating content like blogs, white papers, and case studies, you’ll need to master SEO, have a social media presence, and don’t forget about email marketing.

Inbound Marketing 68

Inbound Marketing Marketing & Strategy Marketing Strategy Planning 68

Conversica

OCTOBER 9, 2018

If someone downloaded a specific white paper or viewed a video, reference that action in your messages to them. Keep your list fresh and active! . Content that is relevant and timely is of utmost importance as you take steps to increase your email conversion rate. Always be testing.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

The ROI Guy

AUGUST 24, 2018

Shares a copy of the assessment report – We’ve all gotten that follow-up call, “I noticed you downloaded a white paper from our site”. One large database vendor customer leverages a Cloud Business Value Assessment tool to fuel outreach marketing campaigns, resulting in hundreds of new incremental opportunities each month.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

The Point

JANUARY 13, 2015

Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. Here then is a list of the types of metrics one can use to measure email campaign success. Think of these on a spectrum (from top to bottom).

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

SnapApp

OCTOBER 16, 2015

The team had produced a white paper announcing and explaining the Model, but it was critical for organizations to be able to apply it to their own unique scenarios. Qvidian initially sent the assessment out to a targeted email list of prospects. The Challenge.

Lead Ranking 48

Lead Ranking Marketing Automation Services Marketing Management Content 48

The Point

MAY 11, 2015

One of my favorite direct marketing truisms: bad creative to a good list will always outperform good creative to a bad list.). Creative is the “secret sauce” that sets one campaign, one white paper, one ebook, one Webinar apart from another. But is data all that’s needed to drive B2B marketing success? I don’t believe so.

Creativity 100

Creativity Demand Generation Agencies B2B Marketing B2B 100

Customer Experience Matrix

FEBRUARY 26, 2009

offering a white paper or promoting a Webinar) and the larger process of managing the flow of treatments. I’d already noticed that the simplicity-focused vendors ( Marketo , Infusionsoft , OfficeAutoPilot and, as of yesterday, Genius.com ) build their campaigns as a list of steps with no branching flows. (To

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

Ambal's Amusings

APRIL 29, 2010

Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. It will help build a marketing database list of interested people. White papers. Blog posts.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

FEBRUARY 18, 2010

Make a list of referrers to your website (and blog) and check them out. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Howard Sewell’s blog, The Point.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Adobe Experience Cloud Blog

MAY 25, 2011

Mashable has a great article that lists these book sites. Mobile book reader apps, including Kindle for your iPhone or iPad, are another great way to stay up on the latest white papers that have book-quality thought leadership. You can find these free chapters in our B2B Marketing Book Club.

Amazon 48

Amazon B2B Thought Leadership BtoB Thought Leadership 48

Leadspace

OCTOBER 16, 2017

This article was originally posted on the Marketo Blog , and is republished here with permission. Scouring the web and social media for clues and then coming unstuck when some of them conflict; combing through lead lists from events, online forms, or external data vendors. Marketers: it’s time to stop thinking about data. Hear me out.

Marketing AI 67

Marketing AI Marketing Automation Services Work Management Marketing Management 67

Adobe Experience Cloud Blog

MAY 7, 2013

You’ve seen the topic in countless blog posts, webinars, white papers – you name it. In a recent blog post from Marketo they back up the notion of using an agency , pointing out how agencies significantly shorten the time for success and improve overall results. Apply now to the Marketo Agency Program.

Lead Nurturing 48

Lead Nurturing Advertising Agencies Paid Search Agency Ad Agencies 48

Marketing Insider Group

JANUARY 24, 2013

(And I quickly found that no list is perfect.). So if you feel you should be included on this list, please add yourself to the comments below. The list is not in any particular order and I’ve created a B2B Marketing Influencers Twitter list as well. Marketo – Marketo.com – Marketing software.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

TrustRadius Marketing

NOVEMBER 14, 2019

This could keep you from being black-listed). Automated Sales Tasks: Automatically send follow-up messages based on specific behavior, create lists of qualified leads for sales, and alert salespeople of new action. Marketo plays a central role in our company and we integrate with several other Adobe products.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Adobe Experience Cloud Blog

DECEMBER 16, 2013

Author: Dennis Bronnikov Consumers reveal tons of information about themselves on the internet – their gender, geographic location, contact information…the list goes on. In this case, retargeting gave me an easy way to cross something off of my shopping list. Thanks for the reminder, Crate&Barrel! Selling designer high-heels?

Buyer Personas 48

Buyer Personas Landing Pages Marketo Cross-Selling 48

SnapApp

AUGUST 20, 2015

Expedia , for example, found that a form field labeled “Business” befuddled visitors — instead of listing their place of business, people put the name of the bank associated with their credit card. . Interactive white papers, quizzes, and assessments can do both — and without dramatically affecting your cost per lead.

Cost per Lead 48

Cost per Lead Sales Qualified Leads Conversion Lead Scoring 48

Adobe Experience Cloud Blog

AUGUST 27, 2010

Keep this as a check list when you are creating new content, and review again for it goes live. And this checklist isn’t just for white papers, content includes everything from webinars to articles to videos. . 6 Rules for Content Marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Rules 48

Rules Paid Search Agency Content Marketing Content 48

Adobe Experience Cloud Blog

MAY 19, 2011

On December 20th one of our customers posted a question in the Marketo online community about the EU privacy directive. I gave up on searching for answers and instead put together a big list of questions for Marketo’s deliverability and privacy director. by Maria Pergolino. What was it? Did it affect me? The Basics.

Privacy 48

Privacy B2B Marketing Terms and Conditions Deliverability 48

Adobe Experience Cloud Blog

JANUARY 24, 2012

By identifying key activities we wanted to measure, assigning lead scores in conjunction with the Sales team**, creating a thought leadership index score, and implementing Marketo smart lists we have a found a good method for measuring engagement for our thought leadership program. View more presentations from Marketo.

Thought Leadership 48

Thought Leadership Lead Scoring Lead Ranking B2B Thought Leadership 48

Adobe Experience Cloud Blog

JULY 16, 2013

Use a combination of demographic and behavioral data to narrow down your target list. Here are some things we’ve tested: offer (demo vs. book/white paper); reward amount (no reward vs. $50 vs. $100 giftcard); personalization (standard HTML email vs. text-only). The accelerator offer does not need to be tied to a monetary reward.

Campaigns 48

Campaigns Eye-Tracking Thought Leadership Marketo 48

LeadSloth

AUGUST 11, 2009

Jep: How would you describe the unique benefits of Paid Search in the entire spectrum of options that B2B marketing managers have to promote their products (such as banner ads, list rentals, telemarketing, etc.)? Terry: Trials, then webinars, then white papers.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Adobe Experience Cloud Blog

JUNE 23, 2011

Local business listing tactics are underutilized. The white paper 3 Steps to B2B Marketing Optimization by Lee Odden of TopRank Marketing, Anna Talerico of Ion Interactive , and Maria Pergolino from Marketo is a great place to start. Incremental SEO improvements add up to large gains.

SEO 48

SEO Studies Marketing & Strategy Lead Scoring 48

The ROI Guy

NOVEMBER 17, 2011

Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. During the quarter, Alinean also expanded its partner community to include leading IT publisher IDG, and leading marketing automation firm Marketo. "As

Marketing Automation Services 40

Marketing Automation Services Eloqua Budget Programs Lead Scoring 40

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign. An investment into a webinar and complementary white paper would give you the opportunity to promote the live event and promote the archived event for months after.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48