list Marketing Related Topics 
Marketing Insider Group
MAY 1, 2023
It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know.
The Point
NOVEMBER 15, 2022
A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. There’s no one approach to cold lists that works for every company and every audience.
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KoMarketing Associates
DECEMBER 21, 2021
Email remains largely significant to marketers, and as a result, new research indicates that they will be increasing their investments in this area in 2022. Litmus recently conducted its “2021 State of Email Report,” and statistics suggested that email marketing still tops marketers’ list of most effective marketing channels.
The Point
JULY 27, 2021
In a far-gone era, when demand generation was “direct marketing,” it was often said that for any campaign to be successful, the list was paramount. Fast-forward 20 years to a world of Account-Based Marketing (ABM) , and little has changed. Are there market factors that indicate the account is a high-propensity target?
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.
The Point
DECEMBER 5, 2023
A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. Do the new Google/Yahoo deliverability rules make using a third-party list too risky? This means, in effect, that you won’t know how much of your list is subject to the new rules.
Visitor Queue
MARCH 15, 2024
Email marketing is undoubtedly one of the most cost-effective lead generation tools for B2B businesses in 2024. According to the Direct Marketing Association, email marketing generates an average ROI of $1 : $45. One of the toughest things marketers struggle with though is generating or growing their B2B email marketing list.
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
As a B2B marketer in 2020, you are constantly asked to fight for attention in crowded markets with limited resources. What are the best practices for marketing your webinars to attract the customers you’re looking for (hint: don’t spam your mailing list!).
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we’re glad you asked): The ‘internal selling’ slides to align business needs to marketing must-haves (ahem, ABM). More templates than you can count on both hands to plot and plan your ideal target account list, engagement channels, and measurement strategy. We created it, so you can make it your own. What’s included?
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