Your Guide to Choosing a B2B Data Provider
Zoominfo
AUGUST 2, 2020
It highlights behavior-based activity such as lead sources, social media engagement, form fills, and time spent on a website. An example of owned data is an organization selling their opt-in membership list. Type #2: Brokers & Resellers of B2B Data. Cost: These vendors will often markup list costs to drive their profits.
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