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Prospecting data accuracy

Biznology

Use a trusted list broker who has a thorough knowledge of the particular vendor’s file. . Good news: B2B prospecting data is more accurate than you may think. Business marketers are always complaining about their customer data. “It’s It’s pretty bad,” they’ll say. “It’s It’s a mess.” We actually verified the accuracy by outbound phone, thanks to the call center at PointClear. .

B2B data decay and list rental – buyer beware!

Biznology

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. Simplistically, there are two sources of lists – internal and external. Internal lists are primarily customer or past lead lists.

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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. So should you rent, buy or build an email list? Buying a B2B List. Historically purchased lists have had a bad reputation for quality. Renting a B2B List. Building a B2B List.

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How to Run a Webinar: Promote the Webinar

Lead Liaison

Hire a list broker who can send out email (through their resources) to drive contacts to the same registration page. This is the sixth installment in the series How to Run a Webinar. You’ve figured out how marketing automation can help you with the entire process. The next step is to promote your webinar! Promote the Webinar. in the Press Release. What about your partners.

Sales Prospecting Perspective Weekly Recap - Week of November 26, 2012

Sales Prospecting Perspectives

In my post Five Hootsuite Features And Their Benefits I listed some of my favorite features within the Hootsuite tool and some of there benefits. Craig wrote a great post for Tuesday in which he provides some insight into the types of data vendors you may run into when in need of a list of potential prospects. In The Straight Dope On List Vendors Craig tells a story of his recent attempt to procure a highly specific list he needed for one of his projects. We have a lot to recap for you this week as we had an extra guest post we included on Wednesday.

Segmentation for the Nation

Acquiring Minds

For those interested in segmentation, yet resource or budget challenged, I would like to share an alternative approach to segmentation that focuses on analysis: Customer List – create a list of all of your customers, both active and dormant. Win / Loss Report – compile a list of all lost customers. Typically the broker will also cleanse and correct the customer list.

How to Recruit Channel Partners That Achieve Sales Goals

3D2B

You need a list. There are only two ways to get lists of prospects: generate your own list from lead generation activities, or obtain an existing list of businesses. An external list, however, that’s obtained from a reputable source can provide more contacts faster. Finally, buying a list often ends up costing less than creating your own list.

Making Industrial E-mail Marketing More Relevant

Industrial Marketing Today

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. In this post, I’ve listed the major areas to focus on if you want to make your industrial e-mail marketing more relevant and productive. E-mail List Hygiene. Maintaining your list’s hygiene should be at the very top of every industrial e-mail marketer’s “To-do” list. Make sure you do not inadvertently add a contact that has opted out of your list in the past.

Segmentation for the Nation

Acquiring Minds

For those interested in segmentation, yet resource or budget challenged, I would like to share an alternative approach to segmentation that focuses on analysis: Customer List – create a list of all of your customers, both active and dormant. Win / Loss Report – compile a list of all lost customers. Typically the broker will also cleanse and correct the customer list.

Business Lessons From Mars

Smashmouth Marketing

Marketing vendors (agencies, PR firms, consultants, list brokers, you name it) have for decades, and occasionally still today, been treated by some with disdain - a necessary evil. Many of you have seen my tagline "Market with Courage!" This emerged as a saying of mine back in the 90's and has stuck ever since. The Market part started with my love of marketing. I want a discount."

Business Lessons From Mars

Smashmouth Marketing

Marketing vendors (agencies, PR firms, consultants, list brokers - you name it) have for decades, and occasionally still today, been treated by some with disdain - a necessary evil. Many of you have seen my tagline "Market with Courage!" This emerged as a saying of mine back in the 90's and has stuck ever since. The Market part started with my love of marketing. I want a discount."