Why Sales Shuns B2B Marketing Qualified Leads
Marketing Interactions
AUGUST 15, 2021
I read an interesting exchange on LinkedIn recently. There is a reason intent data platforms, like 6Sense and Bombora and now ZoomInfo, are gaining in popularity. The post asked about how sellers engage with prospects who don’t yet either know they have a problem or understand the problem or how they want to solve it. Or only register?
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