KoMarketing Associates

JUNE 14, 2017

However, “For the first time in the history of our study, Facebook has passed LinkedIn as the most important platform for B2B marketers,” noted the authors of the report. Just 37 percent of respondents said the same about LinkedIn. B2B-focused marketers also appear to find value in Twitter (75 percent) and YouTube (45 percent).

Social Media 127

Social Media Linkedin Allocation Studies 127

KoMarketing Associates

AUGUST 11, 2021

This is followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). HootSuite recently published its “Social Trends 2021” report, and data showed that the majority of marketers (61%) intend on increasing their investment in Instagram throughout the remainder of 2021.

Social Media 296

Social Media Youtube Statistics Marketing Report 296

KoMarketing Associates

AUGUST 10, 2021

SageFrog published its “2021 B2B Marketing Mix Report,” and data indicated that among the most used social media channels, LinkedIn still reigns supreme, with 86% of respondents citing this outlet as a key component of their social media strategy. However, Instagram usage rose about 30% from last year to 60%.

Social Media 287

Social Media Marketing Report Social Marketing Organization 287

KoMarketing Associates

JUNE 15, 2021

As B2B marketers look toward social media to reach their primary objectives, new research suggests that Instagram and YouTube are growing in popularity among the list of top channels. In addition, YouTube also jumped by 20% to 56%, indicating that video content is becoming more important to B2B marketers and their customers. “In

Social Media 177

Social Media Marketing Report Social Marketing B2B Marketing 177

KoMarketing Associates

APRIL 28, 2021

This is followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). It was followed by Instagram (70%), LinkedIn (42%) and Twitter (33%). Only 26% said that they were going to increase their investment in Twitter. Facebook was ranked at the top, with 78% of marketers calling it the most effective.

Planning 203

Planning Social Media Advertising Benchmark Statistics 203

KoMarketing Associates

FEBRUARY 23, 2021

This was followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). Instagram (70%), LinkedIn (42%) and Twitter (33%) all trailed Facebook in this respect.

Marketing Report 175

Marketing Report Facebook Social Media Advertising Benchmark 175

KoMarketing Associates

DECEMBER 10, 2020

This was followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). Instagram (70%), LinkedIn (42%) and Twitter (33%) all trailed the social media platform. That being said, most respondents (78%) stated that Facebook is by and large the most effective social platform when it comes to achieving business goals.

Customer Surveys 159

Customer Surveys Social Media Advertising Benchmark Youtube 159

KoMarketing Associates

JUNE 8, 2021

This was followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). HootSuite conducted its “Social Trends 2021” report, and data suggested that most marketers (61%) intend to boost their investment in Instagram for the remainder of the year. Only 26% claimed that they were going to be increasing their investment in Twitter.

Social Media 162

Social Media Marketing Report Advertising Channels Social Marketing 162

KoMarketing Associates

DECEMBER 3, 2020

Instagram (14%), YouTube (13%) and Twitter (13%) also made the list, followed by LinkedIn (12%) and Snapchat (6%). This is followed by email (13%), websites (12%) and streaming video/radio (5%). Most marketers are putting their social media marketing funds toward Facebook (34%).

Customer Surveys 169

Customer Surveys Barriers Marketing & Strategy Social Media 169

KoMarketing Associates

FEBRUARY 18, 2020

Most marketers are directing their funds toward Facebook (34%), followed by Instagram (14%), YouTube (13%) and Twitter (13%). LinkedIn (12%) and Snapchat (6%) were also popular platforms among digital marketers. 18%) now goes toward social media. Email made up 13% of average ad spend in the U.S.,

Social Media 157

Social Media Social Marketing Ad Frequency Media 157

KoMarketing Associates

JANUARY 14, 2020

YouTube (13%), Twitter (13%), LinkedIn (12%) and Snapchat (6%) were also popular platforms among digital marketers. This is followed by email (13%), websites (12%) and streaming video/radio (5%), among all other forms of new media. Site Visits via Social Media Remain Steady.

Social Media 157

Social Media Spending Social Marketing Media 157

KoMarketing Associates

MARCH 15, 2016

If you look at who is using social media, you’ll see that the majority of millennials (as well as the adult population) are using at least one social media platform, with Facebook, LinkedIn, and Twitter being the most popular. You can also promote your content on Twitter and LinkedIn to get it in front of more people.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

KoMarketing Associates

AUGUST 27, 2019

Google’s G-Suite LinkedIn page Is a great example of using video to reach B2B customers. According to CMSWire, LinkedIn is doing video extremely well. Double Down on Video. All of the videos are well-produced and in high-definition, which translates into a polished look that shows how much time and energy went into each video.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

JULY 31, 2018

This was followed by 43 percent who said they turn to YouTube, and 37 percent who stated that they promote their content on Instagram. Instagram came in second (6), followed by LinkedIn (5). When it came to effectiveness, Facebook ranked the highest, with a score of 7 on a scale of 1 through 10 (10 being most effective).

Distribution 121

Distribution Advertising Channels Video Marketing Organization 121

KoMarketing Associates

FEBRUARY 10, 2021

Video thumbnails appear in results (mostly from YouTube). YouTube video optimizations should be considered here, including best practices for titles, descriptions, categories/tags, etc. YouTube video optimizations should be considered here, including best practices for titles, descriptions, categories/tags, etc.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

MARCH 13, 2018

Publish / repurpose blog posts through places like LinkedIn or Medium. Network through LinkedIn. Participate in a targeted LinkedIn or Facebook group. Distribute media assets in locations like YouTube, Slideshare, or even Pinterest when applicable. Participate in relevant discussions on Quora.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

APRIL 27, 2017

Google can apply its vast demographic and user knowledge to directly advertise to a specific set of email addresses across the search engine results page, Gmail, and YouTube. LinkedIn Account Targeting. LinkedIn has always been flexible and powerful when it comes to demographic targeting options in their traditional add platform.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

APRIL 23, 2019

For instance, if a B2B company is using LinkedIn to recruit new employees, then it would make sense for their tone to be more professional as that of an employer. Hashtags are used regularly on Twitter and Instagram, but LinkedIn has also stepped up the options that are available with hashtags. LinkedIn: 1 per day.

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

OCTOBER 18, 2018

Like this: The “learn more” in that LinkedIn post is the call-to-action. To find out just how prevalent this was, we analyzed the social media accounts of 10 B2B companies, across four social media platforms (LinkedIn, Facebook, Twitter, and Instagram). Their content on LinkedIn is completely different than their content on Instagram.

Social Media 129

Social Media Paid Search Agency Analysis Media 129

KoMarketing Associates

AUGUST 5, 2015

If you are connected on LinkedIn, write a colleague a LinkedIn recommendation. Rate a good video from one of your that was published on YouTube. Participate in a LinkedIn group discussion of interest (or Facebook, maybe even Google+). Most of these ideas can be completed without expending a tremendous amount of effort.

Ad Building 120

Ad Building SMS Trust Marketing Marketing Management 120

KoMarketing Associates

MARCH 6, 2013

The study shows LinkedIn is the channel used most by B2B marketers (80%), followed closely by Facebook (75%) and Twitter (74%). Additional social channels being used by marketers include YouTube (59%), blogging (48%), Google+ (32%), customer communities (24%), and Pinterest (19%).

Social Media 120

Social Media Social Marketing B2B Marketing BtoB 120

KoMarketing Associates

JUNE 25, 2019

Facebook is likely the largest live streaming social media platform, outside of YouTube. Even LinkedIn is slowly rolling out live streaming. On all of these platforms (though not sure about LinkedIn), you can save your live video after the stream is done and then republish it elsewhere on your other channels.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

NOVEMBER 3, 2015

What that means for marketers is how someone searches on Google may not be the same way they search on YouTube or even Google mobile. What I like about this tool is it gives you suggested search queries for Google, Bing, YouTube, and even App Store searches. linkedin recommendation example. Enter KeywordTool.io. Thanks BuzzSumo.

Keywords 120

Keywords Generation User-Generated Content Search Marketing 120

KoMarketing Associates

FEBRUARY 24, 2015

Those tactics in summary: YouTube Integration. Leverage LinkedIn Relationships. One easy way to accomplish guest blogging outreach is through LinkedIn. According to IHS GlobalSpec’s annual survey of technical professionals and their use of social media, 74% of technical professionals surveyed have LinkedIn profiles.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

SEPTEMBER 5, 2017

Consider how mobile-friendly social media platforms like YouTube or even Instagram and Twitter change how sales and marketing can provide rapid access to equipment functionality and demonstrations through video. I would love to hear your perspective via comments below or let us know on LinkedIn or Twitter as well.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

OCTOBER 20, 2015

Half of LinkedIn’s visitors access the site via mobile device. Over 40,000 users apply for jobs daily on LinkedIn from an online device – proof that it is possible to get users to browse and execute complex conversion actions if the process is smooth and well designed. Generate App Downloads and Engagement.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

KoMarketing Associates

MAY 23, 2017

Some of our favorites at KoMarketing include BuzzStream , FollowerWonk and LinkedIn Advanced Search. In 2016, this report found Twitter, LinkedIn, Facebook, and YouTube remain the top 4 social media platforms for B2B content marketing distribution. Drive Traffic to Your Website.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

SEPTEMBER 18, 2012

LinkedIn requires greater group participation, asking and fielding more in-depth questions and discussions. LinkedIn was considered the “most important channel” for B2B marketers. The big three B2B social media channels used by B2B marketers were LinkedIn (83 percent), Twitter (80 percent), and Facebook (79 percent).

BtoB 120

BtoB Social Media Paid Search Agency Media 120

KoMarketing Associates

OCTOBER 25, 2016

This tool finds long tail variations from a root keyword while analyzing popular queries across Google, Youtube, Amazon Bing and other search engines. These are all great starting points for top-of-funnel research and should help spark other ideas. keyword.io. This tool allows SEOs to: Gather relevant searches directly from Google.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

KoMarketing Associates

OCTOBER 12, 2015

Other notable social media platforms and messaging systems: Line (205M), Snapchat (200M), Sina Weibo (176M), Vkontakte (100M), LinkedIn (97M). Google+ (300M – down 10% since beginning of year ). Viber (249M). Tumblr (230M). Considerations for Global Exporters & Marketers.

Mobile Marketing 120

Mobile Marketing Social Media Social Marketing Trends 120

KoMarketing Associates

FEBRUARY 19, 2013

For example, we know for most B2B companies, LinkedIn is better at driving conversions than Facebook or YouTube. Based on that information you may want to spend more time on LinkedIn. Look at network demographics : Evaluate each network to determine where your customers are likely to be.

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

KoMarketing Associates

DECEMBER 14, 2015

The amount of innovation, change and new offerings offered by Twitter, Facebook, Google and LinkedIn exploded in 2015 – many of which gave marketers like us, not just better access to social audiences, but hyper-targeted options.” The biggest surprising trend for me this year was in social – the networks themselves.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

JANUARY 6, 2015

Late, last year I wrote an article on LinkedIn about preliminary questions to consider when hiring an SEO vendor. Resources for Establishing Basic Technical SEO “Know-How” Google Webmaster Guidelines and YouTube Channel. B2B Content Marketing Survey via IDG Enterprise / B2B Technology Marketing Community on LinkedIn.

Enterprise Management 120

Enterprise Management Work Management CMS Development Marketing Management 120

KoMarketing Associates

MAY 1, 2013

LinkedIn (87% vs. 83%). YouTube (69% vs. 61%). While they consider videos, social media, and articles on other websites less effective than their B2B peers do, software marketers consider white papers, research reports, ebooks, and microsites to be more effective than their B2B peers. Facebook (82% vs. 80%). SlideShare (29% vs. 23%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

KoMarketing Associates

OCTOBER 18, 2016

The dashboard-type interface supports integrations for many social networks, including Facebook, Twitter, LinkedIn, Instagram, and more. YouTube allows users to upload videos that can be shared with the world. SlideShare. SlideShare does the same for those looking to share their presentations.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

NOVEMBER 10, 2021

It’s no secret that LinkedIn is one of the most socially powerful platforms for B2B marketers. Oberlo reports that half of all US adults with a degree use LinkedIn, and 25% of all LinkedIn users are senior-level influencers. . For B2B brands, LinkedIn remains the most effective platform. Content Formats and Types.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

JUNE 17, 2022

According to Content Marketing Institute , the top social platforms for B2B include LinkedIn, Facebook, Twitter , and Youtube. For example, LinkedIn lets you create polls , ask questions, and even go live. For example, B2C might aim to drive actual conversions, while B2B is more likely to nurture leads and increase awareness. .

Social Media 255

Social Media Social Marketing B2B Marketing Media 255