The Point

MARCH 29, 2012

If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. You can also be notified of new posts by following us on LinkedIn or Facebook.”. Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. Offer downloadable content.

RSS 100

RSS Paper Case Study Case Studies 100

The Point

MARCH 24, 2021

A recent report by LinkedIn and research agency System1 found that the bulk of B2B advertising is ineffective. B2B creative works when it generates measurable results and drives business, period. It doesn’t work when it fails to accomplish those same objectives.

Advertising Agencies 312

Advertising Agencies Advertisements Advertising Paid Search Agency 312

The Point

JULY 30, 2019

Much has been made of the argument that Account-Based Marketing (ABM) gained traction so quickly in B2B marketing primarily because traditional, funnel-based demand generation has stopped working. A recent video making the rounds on LinkedIn asked: “ Is Demand Generation Losing its Effectiveness ?” (The answer provided was: yes.).

Demand Generation Agencies 140

Demand Generation Agencies Demand Generation Account Based Marketing ABM 140

The Point

MAY 19, 2020

To help answer that question, we compiled the following checklist based on our work with B2B marketers setting the standard for lead nurture sophistication. Integration of other, online channels ( Google , Facebook , LinkedIn , Programmatic) to nurture prospects outside the inbox. . How does your current lead nurturing.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

The Point

JULY 20, 2018

A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?”. Someone responding to a Google text ad, or a LinkedIn sponsored post may be only curious, or intrigued by your offer, but likely isn’t “sold” yet. My response: In short: no.

Landing Pages 113

Landing Pages Paid Search Agency Ads Cost Per Click 113

The Point

SEPTEMBER 19, 2018

Work for a big company. Early in your career, however, there’s a lot to be said for learning to navigate the dynamics of working in a large organization. (I You’ll learn how to get noticed, how to work as part of a team, and yes: how to deal with a wide range of personalities. Work for an agency. Click To Tweet.

Demand Generation Agencies 165

Demand Generation Agencies Paid Search Agency Advertising Agencies Work Management 165

The Point

JANUARY 17, 2019

I’ve written previously in this space about how automated lead nurturing works best, not as a dumping ground for unqualified leads, but as something that works in parallel with sales development to increase lead conversions and maximize SDR productivity.

Sales Qualified Leads 168

Sales Qualified Leads Tips Lead Nurturing Multi-Channel 168

The Point

JANUARY 24, 2017

LinkedIn Ads – Place sponsored updates on LinkedIn using a custom image with an emphasis on speaking slots, demos, networking events, and specific, compelling reasons to drop by the booth. Brain Teasers – you know those “98% of people get this wrong” brain teasers on LinkedIn that generate thousands of comments?

Trade Show 100

Trade Show Traffic Demand Creativity 100

The Point

APRIL 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. Photo by Tyler Franta on Unsplash.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

The Point

APRIL 19, 2017

Content can work at every stage of the funnel – early, mid, late. In broad terms, early stage content tends to work best for top-of-the-funnel lead generation, when not everyone is interested (yet) in ROI, case studies or vendor comparisons. Is it aligned with where your audience is in the purchase process?

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

The Point

MARCH 7, 2019

More broadly, however, it’s online media that are being implemented alongside email, particularly channels like LinkedIn, Facebook, Google and programmatic platforms like ListenLoop through which companies can target online ads to members of a specific email list. What’s working? What isn’t? (HS)

Deliverability 150

Deliverability Account Based Marketing ABM Demand Generation Agencies 150

The Point

NOVEMBER 23, 2021

Enter the good people at Metadata.io , who analyzed nearly $15 million in customer ad spend on LinkedIn and Facebook to generate a compelling benchmark report covering everything from click-through rate (CTR) to cost per lead (CPL). It also uncovers some eye-opening statistics about what’s working – and what’s not – on paid social.

Linkedin 130

Linkedin Cost per Lead Paid Search Agency Ads 130

The Point

JUNE 26, 2013

These are guidelines, so by all means experiment to find the precise timing and intervals that work best for your audience. LinkedIn used to have an “events” feature but shut it down in 2012. Similarly, someone confirming their attendance via Google+ will have that event appear automatically in his/her Google calendar.

Webinar Metrics 100

Webinar Metrics B2B Thought Leadership Lead Nurturing Telemarketing 100

The Point

MARCH 15, 2016

An interesting question popped up in my LinkedIn feed this week: “Does anyone remember all those times we used ABM before it was called ABM?”. Here’s how the marketing hype cycle works: 1. If other marketers are using it, or even talking about it, we want in. Marketers start to talk, and ask, about ABM. And … repeat. Maybe, maybe not.

Account Based Marketing 100

Account Based Marketing ABM Advertising Agencies Paid Search Agency 100

The Point

AUGUST 16, 2016

The company’s technology helps large brands master their marketing performance by unifying and refining their vast array of marketing data, across every channel and platform, so they can see what’s working and what’s not. The site looks great on mobile devices also, which was a real priority for us.”.

Microsite 100

Microsite Campaigns Demand Generation Agencies Branding 100

The Point

JULY 1, 2013

On LinkedIn, John asks: “Does anyone have preferred content syndication channels that target sales and marketing folks? I would consider starting your program on a broader network without any special filters, and hope that your content title and abstract do the work for you.

Demand Generation 100

Demand Generation Paper Sales Qualified Leads Content 100

The Point

OCTOBER 21, 2009

Bebo , LinkedIn and Delicious all performed well. * Test multiple icons ( Facebook , Twitter , LinkedIn ) vs. All-in-one icons ( AddThis ). And keep testing until you find what works best for your specific audience. Some of the key takeaways from the report: * sharing links in emails generate clicks for an average of 6.8

Landing Pages 100

Landing Pages Demand Generation Lead Nurturing Click Rate 100

The Point

JUNE 20, 2011

Lists works well here (e.g. question you’ve heard from a customer or potential customer, or a question you see online (good online sources for questions are LinkedIn , Focus.com , and Quora.) What are you seeing more and more with customers that others may want to take note of? What do you predict as trends to come?

Webcast 100

Webcast Opinions Thought Leadership Paper 100

The Point

DECEMBER 6, 2010

How to Answer a Question: 5 Tips for Making the Most of LinkedIn. If not, you still have work to do. Getting the Most from Salesforce.com: A Conversation with David Taber. Blog Makeover Nets Sales Leads for Software Company. Would that person be motivated to read more?

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

The Point

SEPTEMBER 23, 2015

That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard. But if the only way to subscribe to the blog is through RSS, or email, you’re missing out on a large subset of leads who may prefer other channels.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

The Point

SEPTEMBER 30, 2022

Shared Media is content that shared across third party platforms, the most obvious example being posts to social media platforms such as LinkedIn or Facebook. The PESO model can also help break down internal silos, where, for example, PR, Web, and demand teams work together towards a common objective and on a common theme.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Webinar Metrics 130

The Point

FEBRUARY 16, 2017

One prime example of this – and something we see too often in our work with tech companies – is the tendency to execute campaigns in very one-off, siloed fashion. Run sponsored updates and text ads on LinkedIn. Yes, Option 2 seems like it’s a lot more work, but not as much as you’d think. An email campaign here.

Campaigns 223

Campaigns Email Marketing Banner Ads Work Management 223

The Point

APRIL 23, 2020

Is your organic social media working hard enough? At a time when everyone is working from home, people are much more accepting of Webcams and living room backdrops. Like surveys, podcasts are ideal fodder for social media (especially LinkedIn), lead nurturing , and demand gen. Assess social media strategy.

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

The Point

AUGUST 25, 2017

Use LinkedIn to identify clients/past employers directly. If I were hiring an agency, I’d review that list and either a) find a company where I already know people on the marketing team, or b) choose a company in a similar category and search on LinkedIn to find possible connections. Here are two suggestions: 1. No, you wouldn’t.

Demand Generation Agencies 198

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 198

The Point

JANUARY 30, 2018

In a recent article on LinkedIn that I highly recommend for any tech entrepreneur, Jason Seeba and Ashu Garg spell out the key priorities, milestones, and pitfalls for early-stage companies seeking to acquire customers. Their article inspired me to reflect on some of the start-ups that our agency has worked with over the years.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Demand Generation 168