Smashmouth Marketing

JUNE 4, 2019

Don't dial until the list can be worked top-to-bottom in one sweep without a struggle. Functional Tools - Fill the toolbox with tools, and know how to use them: LinkedIn, Google Alerts and Google Search, LeadIQ, Zoominfo, Discoverorg, others. Use them to work smarter. Remove bad contacts, or research and replace them.

Practices 108

Practices Best Practices Lead Gen Zoominfo 108

Smashmouth Marketing

MARCH 14, 2020

Working from home and using video conferencing for events and meetings , such as Zoom, are becoming commonplace. With typical sales development outbound conversion rates from lead to appointment, the numbers work like this: 100 leads will result in 35 conversations (average, through calls, emails, InMail or SMS pursuit).

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Smashmouth Marketing

AUGUST 26, 2013

In simple terms, Signals is a Chrome extension that tracks and notifies you when someone has activity on emails, LinkedIn, Salesforce and HubSpot. Brilliant work HubSpot! LinkedIn (after you mark a contact as a VIP). Note: The email open notification only works if the prospect has "display images" enabled.

Hubspot 100

Hubspot Product Linkedin B2B Sales 100

Smashmouth Marketing

DECEMBER 30, 2008

Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Add social media to the mix, but don't get over-hyped about it and forget some of the proven lead gen techniques that work. Great place to use twitter to share valuable information or LinkedIn Answers.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

AUGUST 23, 2013

However, unless your inbound lead comes in the form of a calendar invite, date, time and phone number booking one of your sales reps for a appointment, there is still work to do. Research the prospect on LinkedIn, Google, Social Sites. The outbound function assigned to these leads is typically referred to as Inbound Response.

Cold Calling 100

Cold Calling Hubspot Lead Scoring Lead Ranking 100

Smashmouth Marketing

MAY 22, 2009

The two should work together to align these goals As far as Social Media is concerned, everyone is in agreement it is a hot topic and that there needs to be some strategy and tactics directed towards it. Tags: demand marketing linkedin facebook twitter sales2.0 Facebook for personal. cmoclub sales.

Top of Funnel 100

Top of Funnel Demand Generation Linkedin Demand 100

Smashmouth Marketing

DECEMBER 26, 2008

I was one of you too, and not long ago, so for the newbies the following is an example of 140 character twitterese: damphoux : why does @siriusdecisions have invites on blog for linkedin group when they don't accept a paying member? LinkedIn LION Linkers: This is different (Linked In Open Networkers). Whats the value on LinkedIn?

Social Media 100

Social Media CAN-SPAM Media Lead Gen 100

Smashmouth Marketing

DECEMBER 20, 2008

I was one of you too, and not long ago, so for the newbies the following is an example of 140 character twitterese: damphoux : why does @siriusdecisions have invites on blog for linkedin group when they don't accept a paying member? LinkedIn LION Linkers: This is different (Linked In Open Networkers). Whats the value on LinkedIn?

Social Media 100

Social Media CAN-SPAM Media Twitter 100

Smashmouth Marketing

SEPTEMBER 30, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. They can all work together. Test" should be the mantra, so companies can figure out what works best for them.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. They can all work together. Test” should be the mantra, so companies can figure out what works best for them.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

DECEMBER 30, 2008

Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Add social media to the mix, but don't get over-hyped about it and forget some of the proven lead gen techniques that work. Great place to use twitter to share valuable information or LinkedIn Answers.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

JUNE 14, 2010

Opportunities - Work sales opportunities in a team mode. Data - Most data sources (Jigsaw, LinkedIn, etc.) Here are some use case scenarios I see for the b2b executive: Competition - Aggregate feeds from multiple buzz sources. Follow keywords and specific phrases that can point you to competitive intelligence.

B2B Sales 100

B2B Sales Enterprise Management Demand B2B Marketing 100

Smashmouth Marketing

DECEMBER 15, 2008

Then set up a Twitter , Facebook and/or LinkedIn page—whatever makes sense for your audience. At BreakingPoint, We are finding more success on LinkedIn and Twitter. Most of the friends I’ve made over the years are people I’ve worked with, so I have no need to put up an all-business façade. I'd add a comment to the readers.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

AUGUST 12, 2009

So a LinkedIn Poll was in order. We used LinkedIn's paid poll feature to collect the results. We always start high, by working from the C/VP level down, but many times when we connect with a senior executive they want their company to learn more about the vendor, but they delegate the meeting to a lower level.

Stats 100

Stats B2B Vendors Opinions 100

Smashmouth Marketing

MAY 8, 2009

The two should work together to align these goals. Marketing and sales management should educate sales teams on the ins and outs, tips and tricks of using systems such as LinkedIn , Twitter and Facebook for sales. General consensus: LinkedIn and Twitter for business. Facebook for personal.

Top of Funnel 100

Top of Funnel Demand Generation Social Media Guidelines 100

Smashmouth Marketing

JANUARY 25, 2011

use LinkedIn Company Pages to see for yourself). Do you outsource or offshore any of your work? Do you work from scripts? What type of reporting do you do and can I see samples? How many reps do you have? How many managers and non-reps? look for heavy overhead). What is your annual attrition rate for reps and managers?

Lead Gen 100

Lead Gen Work Management Marketing Management Vendors 100

Smashmouth Marketing

JANUARY 21, 2010

Don't dial until the list can be worked top-to-bottom in one sweep without a struggle. Functional Tools - Fill the toolbox with tools, and know how to use them: Jigsaw, NetProspex, InsideView, LinkedIn, Google Alerts and Google Search, LeadLander, others. Use them to work smarter.

Leadlander 100

Leadlander Practices Jigsaw InsideView 100

Smashmouth Marketing

DECEMBER 8, 2010

It works, right? Add to that their annual Inside Sales Metrics and Compensation reports and Bridge's Inside Sales Experts LinkedIn group , and you've got yourself some really fine resources to improve your team. Inbound Marketing is all the rage these days, and why shouldn't it be?

Inbound Marketing 100

Inbound Marketing Lead Qualification Marketo Marketing & Strategy 100

Smashmouth Marketing

AUGUST 18, 2010

Old school call center tactics work, but need adjustments. Run a training class on LinkedIn tips and tricks. Give Them Freedom to Work - I've seen this job done a hundred different ways. Maintain best practices, but give your team the freedom to work in their comfort zone. We're not selling new paper subscriptions here.

Jigsaw 100

Jigsaw B2B B2B Sales Class 100

Smashmouth Marketing

AUGUST 30, 2009

There are 275 million blogs and 43 million LinkedIn users. In the current economic climate everyone is being asked to do more with less—and so there’s increased focus on getting previously silo’d departments working from the same playbook so they can be more efficient, more productive and ultimately more results focused.

Conference 100

Conference Top of Funnel Barriers B2B Sales 100

Smashmouth Marketing

AUGUST 29, 2009

There are 275 million blogs and 43 million LinkedIn users. In the current economic climate everyone is being asked to do more with less—and so there’s increased focus on getting previously silo’d departments working from the same playbook so they can be more efficient, more productive and ultimately more results focused.

Conference 100

Conference Top of Funnel B2B Sales Barriers 100

Smashmouth Marketing

JUNE 5, 2009

Promoted it on Twitter , on LinkedIn , and through other channels. Not bad for 3 days work. We did this by using one link for Twitter , one for LinkedIn , and one for an email blast. Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

JUNE 3, 2009

Promoted it on Twitter , on LinkedIn , and through other channels. Not bad for 3 days work. We did this by using one link for Twitter , one for LinkedIn , and one for an email blast. Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

DECEMBER 16, 2008

Tags: demand marketing linkedin.

B2B Sales 100

B2B Sales Linkedin Tagging Lead Scoring 100

Smashmouth Marketing

AUGUST 17, 2009

We used LinkedIn's paid poll feature to collect the results. That said, the short answer is that if we did set only C/VP level meetings, we would set half as many, the cost to do so would be doubled, and our clients would miss out on half as many pipeline opportunities (sometimes more).

Stats 100

Stats B2B Vendors B2B Sales 100

Smashmouth Marketing

DECEMBER 21, 2008

Then set up a Twitter , Facebook and/or LinkedIn page—whatever makes sense for your audience. At BreakingPoint, We are finding more success on LinkedIn and Twitter. Most of the friends I’ve made over the years are people I’ve worked with, so I have no need to put up an all-business façade. I'd add a comment to the readers.

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

JANUARY 28, 2010

Use the numerous online data sources at your disposal (Jigsaw, Netprospex, Google, LinkedIn, Inbound Lists!). Work the prime time with tools like autodialers and ConnectAndSell. ". Use the tools available to us. Dial more strategically. Specific times per day are important. Don't just bang the phone like a stamping machine.

Demand 100

Demand Jigsaw Budget Programs Lead Gen 100

Smashmouth Marketing

MAY 1, 2009

Both departments need to work in lockstep to create a better lead pipeline that's target rich. I know a salesperson who exclusively relies on Linkedin for finding prospects. Gerhard : Sales 2.0 Sales can't do this without marketing. Facbook can give you a huge advantage when it comes to breaking the ice.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

Both departments need to work in lockstep to create a better lead pipeline that's target rich. I know a salesperson who exclusively relies on Linkedin for finding prospects. Gerhard : Sales 2.0 Sales can't do this without marketing. Facbook can give you a huge advantage when it comes to breaking the ice.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

JANUARY 19, 2023

How Does B2B Content Syndication work? It could be about your perspective on the industry, a problem your typical customer faces, or how your solution works. Some easy options include sites like Medium, LinkedIn, or Twitter. With syndication, you create engaging content.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Smashmouth Marketing

MAY 19, 2009

But here are two ideas: Personalize your LinkedIn profile to include information that is interesting and valuable to your prospects and customers, such as customer projects that are generating measurable results with your offering. Anneke: You ARE stealing my thunder, Mike! The resulting revenue opportunity in the pipeline exceeds $1M.

Social Media 100

Social Media Media Ideal Customer Profiles Lead Gen 100

Smashmouth Marketing

MAY 7, 2009

But here are two ideas: Personalize your LinkedIn profile to include information that is interesting and valuable to your prospects and customers, such as customer projects that are generating measurable results with your offering. Anneke : You ARE stealing my thunder, Mike! The resulting revenue opportunity in the pipeline exceeds $1M.

Social Media 100

Social Media Media Ideal Customer Profiles Lead Gen 100

Smashmouth Marketing

OCTOBER 4, 2009

If they have visibility into your strategy and can do consistent work for you, they will be that much more effective. The sad reality of the recent downturn is there are some fantastic resources working as freelancers or striking out on their own. (To Aaron: Paralysis works both ways, unfortunately. and yes, you CAN measure PR!

Planning 100

Planning Advertising Agencies Webinar Metrics Budget Programs 100

Smashmouth Marketing

OCTOBER 5, 2009

If they have visibility into your strategy and can do consistent work for you, they will be that much more effective. The sad reality of the recent downturn is there are some fantastic resources working as freelancers or striking out on their own. (To Aaron: Paralysis works both ways, unfortunately. Lastly, think like the CFO.

Planning 100

Planning Webinar Metrics Advertising Agencies Budget Programs 100