Sales Engine

MARCH 28, 2016

B2B Content Enterprise: How does Conversion Sciences work with clients to optimize landing pages? I think that from the content marketing standpoint what’s not working is to post about whatever interested us at the time, whatever seemed to be topical or whatever guest bloggers were submitting to us. That’s what got published.

Marketing & Strategy 120

Marketing & Strategy A/B testing Broadcasting Content 120

Sales Engine

NOVEMBER 12, 2015

Jennifer Gluckow: Cold calling may have worked in 1972 (and even 2002), but it’s now a distraction and an annoyance to the person receiving the call. In-person networking, online (LinkedIn) prospecting, market positioning, content marketing , and value messaging are now the ways to go. Social selling works the same way.

Cold Calling 120

Cold Calling Allocation Youtube Internet Marketing 120

Sales Engine

SEPTEMBER 1, 2015

When asked about why they were not driving traffic to their website, their response was “that’s just not how our industry works—people aren’t going to websites and I don’t think they want to go to our website—everything happens on Linkedin and we have a great presence there.” They won’t help your sales people meet quota.

Content Marketing 120

Content Marketing Cold Calling Marketing Qualified Leads Lead Ranking 120