Marketing Interactions

OCTOBER 15, 2021

Edelman/LinkedIn ). Buyer-to-seller engagement hangs at 16% and will drop 2 – 3% further in the next few years (Gartner). 83% of a typical B2B purchase decision happens before a buyer engages with a vendor – therefore, marketing now owns impact across most of the buying process. Why B2B Marketers are Well Placed to Play a Pivotal Role.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Marketing Interactions

SEPTEMBER 21, 2021

Edelman and LinkedIn recently released the 2021 B2B Thought Leadership Impact Study. POV only works if you don’t waver. Since the start of the pandemic, content has flooded digital channels trying to gain the attention of self-reliant buyers. The noise is deafening. And much of the B2B content produced is leaving buyers cold.

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership B2B Content 69

Marketing Interactions

OCTOBER 8, 2020

He posted about his view on LinkedIn and stirred up quite a conversation.). Marketing and sales, working together, can use sales enablement to transform how buyers value sellers and engage them by using content to simplify buying. Sales has the opportunity to DO that education via content…”. (He

Buy 77

Buy B2B Peer-to-peer Work Management 77

Marketing Interactions

FEBRUARY 17, 2020

Of course, it’s truly difficult to nail context if you haven’t done the work to understand your buyers and customers at different points in the life cycle. Assumptions are clearly not working. Something is missing. That something is context. Use Context Shifts to Transition Attention to Action.

Work Management 96

Work Management Marketing Management B2B Thought Leadership B2B 96

Marketing Interactions

AUGUST 15, 2021

I read an interesting exchange on LinkedIn recently. Not only will this help with lead reception, but you’ll gain a whole lot of insight about what’s working with your content and digital buying experiences…and what needs improvement. The post Why Sales Shuns B2B Marketing Qualified Leads appeared first on Marketing Interactions.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Marketing Interactions

JUNE 23, 2017

Even the same title will have vastly different perspectives, roles, and responsibilities if they work at an SMB vs. a large, global-enterprise company. Do a search on LinkedIn for profiles that match your B2B buyer persona’s definition. The level of activity on LinkedIn – shares, posts written, things they’ve liked, etc.

Buyer Personas 74

Buyer Personas Enterprise Management B2B Marketing Marketing Strategy 74

Marketing Interactions

JUNE 23, 2017

Improve productivity by creating a flexible work plan that reduces the number of FTEs needed. If you look at what people say about them in LinkedIn recommendations, are they often referred to as mentors? If you read their LinkedIn profile, how do they see themselves? As detail oriented? Or, as efficient and focused?

Buyer Personas 64

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 64