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Everything Technology Marketing
MARCH 25, 2014
Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices. The results from our new study on Alliance Marketing are now available! Download it here.
Everything Technology Marketing
MAY 30, 2012
What forms of content work better than others? The 30,000+ member B2B Technology Marketing Community on LinkedIn is conducting its annual B2B Content Marketing Survey to answer these questions, better understand the current state of content marketing in the B2B space, and to identify key challenges as well as best practices.
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Everything Technology Marketing
JANUARY 1, 2011
Instead of coming up with what I think is going to change in the B2B marketing world in 2011, I decided to ask you and tap into the combined wisdom of over 17,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn. I asked you to rank the marketing areas you think will become more important in 2011.
Everything Technology Marketing
MARCH 14, 2011
Pick the predominant segment in your market and focus on growing it instead of trying to be all things to all people – that hardly ever works. (7) Nobody has the right answers and best practices, so try new things and see what works. What is your experience with marketing and selling SaaS?
Everything Technology Marketing
JUNE 18, 2010
My last post triggered a heated debate (mostly in the LinkedIn B2B Technology Marketing Community ) about the dramatic changes we see in the B2B marketing function. Is the future for the majority of marketing professionals a freelance model of working for dozens of clients at the same time?
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