Buzz Marketing for Technology

SEPTEMBER 22, 2008

Post: New Communication Tech and Work Literacy Presentation. New Communication Tech and Work Literacy Presentation View SlideShare presentation or Upload your own. New Communication Tech and Work Literacy Presentation. ® Recruit researchers and educators into Work Literacy Group ï?® ® Work/Personal life intersection ï?®

Work Management 100

Work Management DMCA Ning Privacy Policies 100

Buzz Marketing for Technology

JUNE 27, 2008

Some thoughts on Work Literacy. I wonder where the organization fits into these work literacies. Just like family background can have a positive or negative affect on literacy, the support, training, and even understanding of workers at the organizational level can have an effect on work literacy. Labels: work literacy.

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Training 100

Buzz Marketing for Technology

AUGUST 5, 2008

Formulating the new work literacy framework. However, I guess one of my problems is in determining how this framework for identifying work literacy will be used and for which audience. Michelle has outlined some good ways to categorize knowledge work. This makes categorizing "knowledge work" a bit more difficult.

Work Management 100

Work Management Web 2.0 Marketing Management Wiki 100

Buzz Marketing for Technology

JULY 28, 2008

Lessons Learned in Working with International Virtual Groups. Each day, as she worked in cross-cultural groups, she gave her insights into working with an international group in a virtual environment. Many of her insights mirrored my students as they worked in on international projects in France, Peru, and Italy.

Web 2.0 100

Web 2.0 Wiki Course Internet Marketing 100

Buzz Marketing for Technology

JULY 16, 2008

Is constructing knowledge based on analysis a work literacy skill? Imagine giving workers this tool in knowledge work. Labels: Charmaz , qualitative research methods , work literacy , WorkLiteracy. Is constructing knowledge based on analysis a work. Work Processes. Some thoughts on Work Literacy. On a break.

Knowledge Base 100

Knowledge Base Analysis Web 2.0 Wiki 100

Buzz Marketing for Technology

NOVEMBER 9, 2011

Why are you wasting the company’s money by giving them geek toys when they should be doing real work for us? I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer. Collaborate with your customers.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Buzz Marketing for Technology

JUNE 17, 2015

Paid media, remarketing or retargeting through AdWords, LinkedIn or Facebook helps remind prospects about your services so it’s a mistake to miss this – it gives probably the best paid digital media ROI available. That’s tricky Paul, because we believe that any tactic can be optimized and most techniques can be made to work.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

Buzz Marketing for Technology

JUNE 25, 2008

tq@work. So he turned to LinkedIn, an online social-networking service that ? One of LinkedIn?s s happy with the choice and credits LinkedIn with helping him make the right decision. of which LinkedIn is currently the most prominent ? t even know how I would have found names without LinkedIn,?

Small Business Marketing 100

Small Business Marketing Ning Business Classified Ads 100

Buzz Marketing for Technology

DECEMBER 7, 2009

Pure Service companies will work with virtual teams to source and deliver work from far flung parts of the world. Recruiters are clearly already using Social Networks like LinkedIn as their first source of candidates and this will continue even further. Share this on Linkedin. IT was already on the scene with Web 2.0

CMO 100

CMO Web 2.0 Digg Social Networks 100

Buzz Marketing for Technology

JUNE 27, 2008

tools and other ICTs effectively to develop and advance their work. >.  I used social networks like Facebook and LinkedIn to connect with nonprofit professionals on were using these networks on behalf of their organizations. Participants. The Networking for Success Project. A W.TEC project, teaching Nigerian women to use Web 2.0

Web 2.0 100

Web 2.0 Effectiveness Wiki Budget Programs 100

Buzz Marketing for Technology

DECEMBER 7, 2009

Pure Service companies will work with virtual teams to source and deliver work from far flung parts of the world. Recruiters are clearly already using Social Networks like LinkedIn as their first source of candidates and this will continue even further. Share this on Linkedin. IT was already on the scene with Web 2.0

CMO 100

CMO Web 2.0 Digg Social Networks 100

Buzz Marketing for Technology

JULY 23, 2009

Who would you rather hire – the person with 2 followers on Twitter and no Facebook or LinkedIn account or the person with 2000 followers on Twitter and a huge network on Facebook and LinkedIn with 36 glowing recommendations! I know who I would rather have.

Ad Building 100

Ad Building Social Networks Facebook Linkedin 100

Buzz Marketing for Technology

AUGUST 11, 2010

Share this on Linkedin. Related posts: Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend?

Facebook 100

Facebook Advertisements Advertising Digg 100

Buzz Marketing for Technology

DECEMBER 7, 2009

Pure Service companies will work with virtual teams to source and deliver work from far flung parts of the world. Recruiters are clearly already using Social Networks like LinkedIn as their first source of candidates and this will continue even further. IT was already on the scene with Web 2.0

CMO 100

CMO Web 2.0 Social Networks Social Media 100

Buzz Marketing for Technology

APRIL 10, 2013

Sometimes, it’s simply because there’s some confusion about how multivariate testing actually works and what the benefits are. Marketing and creative teams have traditionally crafted websites around ‘established principles’ and ‘gut feel’ for what works. You’re going through all this to test the color of the ‘Buy Now” button?

Peer-to-peer 100

Peer-to-peer eCommerce Cross-Selling Conversion Rate 100

Buzz Marketing for Technology

JULY 28, 2010

The results being most of the time we get ambivalent buyers into the top of our funnel and we have to work hard to close them in order to prove value to the organization and contribute to growth. This is something I am working on for FY11 and will be more than just a social network for our best customers. Share this on Linkedin.

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Buzz Marketing for Technology

OCTOBER 19, 2011

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. Let me demystify the topic a bit by sharing five ways I’ve seen it really work. It’s easy to get caught up in the buzz, and the hype, around social media. 1) Is there a market for your solution?

Social Media 100

Social Media Social Marketing Media Word of Mouth 100

Buzz Marketing for Technology

OCTOBER 11, 2008

Ning, LinkedIn, Facebook) and the. Red Resener, LinkedIn). ELearning Guild group : This is the LinkedIn group for members of. Brandon , LinkedIn). Lovelace , LinkedIn). LinkedIn : A major professional networking site (not just for learning. about innovative teaching, share resources, work together in open.

Social Networks 100

Social Networks Ning Web 2.0 Education 100

Buzz Marketing for Technology

JANUARY 28, 2010

Which is why I prefer to have my communications group work with them much like they have always worked with the media. Share this on Linkedin. In my own words – Influencers are individuals that write about Avaya but they also write about Cisco and Siemens in social media or otherwise. Tweet This! Share this on Facebook.

WOM 100

WOM Digg B2B Marketing Wikipedia 100

Buzz Marketing for Technology

SEPTEMBER 30, 2009

Pure Service companies will work with virtual teams to source and deliver work from far flung parts of the world. Recruiters are clearly already using Social Networks like LinkedIn as their first source of candidates. And Legal has been working and reworking policies on Social to adapt to the changes.

Social Media 100

Social Media Web 2.0 Paid Search Agency Companies 100

Buzz Marketing for Technology

JULY 21, 2010

Let’s keep working toward getting to the summit! Share this on Linkedin. Seeing and getting data in real time, with a closed loop return on marketing dollars invested system. We may have come a long way over the last few years in this area but there is still a long uphill climb from here. Tweet This! Share this on Facebook.

Resource Management 100

Resource Management Work Management Planning Digg 100

Buzz Marketing for Technology

FEBRUARY 23, 2010

So then it becomes a question of where to start with Mobile and I have been working on this for a while now incorporating Mobile into some of our campaigns. Note: Avaya sells mobile solutions to businesses so I feel its my role to live by example and demonstrate to our potential clients how this might work. Share this on Linkedin.

Mobile Marketing 100

Mobile Marketing B2B Marketing SMS Mobile Advertising 100

Buzz Marketing for Technology

JUNE 27, 2008

Social Search at LinkedIn Beats Google. It only works for a defined use case, but, in a search market that is 85% going on 90% Google-dominated, this can still be significant. Business social network LinkedIn. So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! As you may be aware I co-wrote the book Facebook Marketing for Dummies (Wiley) and I am in the middle of working on Facebook Advertising for Dummies (Wiley) right now. Share this on Linkedin.

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Buzz Marketing for Technology

JUNE 27, 2008

Day-to-day work colleagues. Formal Training. Classroom. e-Learning. Social Networking Application. Learning2006. Employee directory (through employer). eMail accounts. My master address book. simslearningconnections.com. Professional colleagues. IT Help Desk. Industry analysts. Professional Societies. Boston KM Forum. Physical neighbors.

Personalization 100

Personalization Wiki Wikipedia Social Networks 100

Buzz Marketing for Technology

FEBRUARY 16, 2010

If you follow Seth Godin at all you will know that Mass Media in forms that we are used to like Advertising isn’t working for or B2C breatherin. Share this on Linkedin. I think B2B marketers really need to think and act more like a media house themselves. Tweet This! Share this on Facebook. Share this on del.icio.us.

B2B Marketing 100

B2B Marketing Media B2B Digg 100

Buzz Marketing for Technology

JUNE 1, 2009

They go on to say that: “Research has consistently shown that one of the best predictors of job performance is a work sample.” So if you agree with this premise I would say that those work samples should be the “social presence” of your candidate. What are they contributing on Twitter, Facebook, and LinkedIn. What do they say?

Social Media 100

Social Media Web 2.0 Media Sample 100

Buzz Marketing for Technology

MAY 4, 2010

Share this on Linkedin. Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. Right now we can barely imagine the possibilities of this medium but the promise could really revolutionize the Page advertisement which is long overdue for some innovation. Tweet This! Share this on Facebook.

Advertisements 100

Advertisements Advertising BtoB Digg 100

Buzz Marketing for Technology

JANUARY 5, 2010

B2B marketers should add a new years resolution to their list to work on enabling their customer service to be as good and as socially agile as possible. Share this on Linkedin. Remember this is the year that social starts to transform other areas of your organization! Tweet This! Share this on Facebook. Share this on del.icio.us.

Service 100

Service BtoB Digg Amazon 100

Buzz Marketing for Technology

APRIL 27, 2010

So I embarked on creating my 2nd book which is now available called Social Media and the Contact Center for Dummies , to help you to grasp the opportunities and challenges of working within the new social media market landscape. Share this on Linkedin. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit.

Social Media 100

Social Media Contacts Media Digg 100

Buzz Marketing for Technology

JANUARY 12, 2010

The lesson to be learned from Mister Splashy Pants is: Crowdsourcing works but only if you let go and are open to the results. Share this on Linkedin. .&# And the name has since spawned clothing, logos, flashvideos, and the slogan “Save Mister Splashy Pants.&#. Tweet This! Share this on Facebook. Share this on del.icio.us.

Digg 100

Digg Advertising Agencies Buzz PR 100

Buzz Marketing for Technology

MAY 6, 2010

with a Facebook ad just for her and it worked. Share this on Linkedin. Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. Tim Kassouf the Director of Marketing at G.1440 1440 wanted to get in front of me to tell me about his interactive firm. Tweet This! Share this on Facebook.

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Prospects who have been listening to you, watching what you publish and responding to your content are already working their way up the Awareness to Consideration to Purchase cycle. Share this on Linkedin. Its just up to you to get them the right offer in order to get them to buy! Tweet This! Share this on Facebook.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Buzz Marketing for Technology

JUNE 30, 2010

I would argue (and so did Josh) that the real work comes on Day 2 of the customers purchase. Share this on Linkedin. This is great in a world of tightening budgets and ROI on every campaign but getting the customer up the scale from Awareness to Consideration to Purchase is just part of the deal now that social media has arrived.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Buzz Marketing for Technology

APRIL 8, 2010

Be sure the experience you give your customers and prospects reflects the spirit of working with your company or you’ll never get a second chance to make a first impression! Share this on Linkedin. You can tell the difference instantly. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit.

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Buzz Marketing for Technology

MARCH 9, 2010

According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. Share this on Linkedin. So here is my take …. They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. Tweet This! Share this on Facebook.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Buzz Marketing for Technology

JULY 5, 2008

Working successfully on a team. Taking responsibility for their work and their learning. Presenting and defending what they have produced What I find interesting is how different this is from the skills listed on the most current post on the work literacy blog. Labels: education , skills for the 21st century , work literacy.

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Work Management 100