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B2B Memes

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Webcasts Grow Up

B2B Memes

If I were still an On24 customer (I last worked with them three years ago) I would be very excited about this new platform. There are a number of social media widgets that the producer can add to the console, including Twitter, LinkedIn, and Facebook. The new platform offers a number of ways around that deadly problem.

Webcast 100
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Nine Keys to a Robust Editorial Career in Social Media

B2B Memes

Stepping into the breach, the American Society of Business Press Editors has worked to ease the transition to a social-media world by, among other efforts, sponsoring a number of Webinars for B2B editors on this and related topics. In a recent blog post , he noted a dramatic change in the source of his work. Be an entrepreneur.

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Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

LinkedIn is actually huge for my audience: custom builders, designers and architects. They strive to stand where the influencers are so they are recognized for their work, develop a reputation, and get word-of-mouth marketing. Our LinkedIn group is very active and important to these members.

Ethics 100
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Jesse Noyes: Brand Journalist or Brand Reporter?

B2B Memes

A few days after Conley’s interview, my friend and ASBPE colleague Robin Sherman had this to say on LinkedIn about the concept of brand journalism: “Whatever it is, it is not journalism. In the end, he suggested, the important question is not whether you lose your identity as a journalist by working for a brand.