Paul Gillin

FEBRUARY 7, 2011

Word-of-mouth recommendations help drive inbound inquiries, and the presence of so much helpful information in the community lowers the barrier to conversion. Customer communities aren’t for everyone, and in the age of Facebook and LinkedIn, you actually need a compelling reason to start your own.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Those early outposts looked little like the Facebooks and LinkedIns of today, though. Maskin refers to himself as “Mr.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

JUNE 9, 2011

If you’re in a consumer industry where the necessary level of technical knowledge is quite low, decent freelancers can be hired for as little as 25 cents/word, although the norm is between 50 and 80 cents. 10 per word. A word on words: Freelancers are usually paid by the published word. Search for others.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

APRIL 4, 2012

I had the pleasure of being invited to a dinner last night with some local technology luminaries and guest of honor Reid Hoffman , the co-founder of LinkedIn and already a Silicon Valley legend at the age of 44. For example, he called out the names of notable tech companies and asked people to free-associate a single word with each one.

PR 50

PR Opinions Linkedin Spending 50

Paul Gillin

APRIL 13, 2011

Use a unique tracking code with each promotion and make sure to use a different code for Facebook, Twitter, LinkedIn and e-mail. Ask speakers to contribute posts of 300-500 words. Post a description and link in relevant groups on LinkedIn. Promote a newsletter sign-up page on Twitter, Facebook and LinkedIn.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

SEPTEMBER 6, 2011

The thinking is that influence isn’t a matter of how much you say as much as the impact your words have on others. Schwartzman has 44 recommendations on LinkedIn, while Berry has three. Klout attempts to determine influence metrics by looking at a person’s online activities and the actions of others that result from them.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

FEBRUARY 27, 2013

In other words, I think the novelty of Facebook is wearing off. ” Lee Odden’s passage on hash tags is a riot: “#lets #just #stop #with #the #hashtagging #of #every #word #in #a #tweet #OK? The more I use G+, the more I like it. BTW, Pinterest and Tumblr also draw a lot of praise. You #keyword #spammer #you.”

Social Media 50

Social Media Media Facebook Social Networks 50

Paul Gillin

JUNE 24, 2010

In other words, if certain page views are more valuable than others, then an increase in traffic and session time could be a good starting metric for evaluating ROI. Everything after the word “public/” is a unique code that tells where the visitor came from. Just be aware that they are imperfect indicators of visitor engagement.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

MARCH 4, 2014

Her LinkedIn profile says she’s in the Russian Federation, which isn’t surprising given that DeskAlerts’ website says that’s where its development is done. A professional researcher would never use a word like “inspire” in a survey because it creates bias. I e-mailed Ms.

Research 50

Research Lead Scoring Lead Ranking Validation 50