Biznology

MAY 29, 2013

Photo credit: Wikipedia. “If If you don’t have a website, you don’t have a business.” By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. But what kind of functionality does your B2B website really need? Sort of like the Boy Scout law.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

KoMarketing Associates

JUNE 26, 2018

Does your B2B organization’s website appear prominently in search engine results for your brand name and product names? The reality is that there are often at least nine other results that appear for brand-based search queries, besides your organization’s website. They may not all be favorable for your organization either.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Marketing Craftmanship

JULY 1, 2013

Researching the term “Thought Leadership” yields everything from a sterile Wikipedia definition, to blog posts featuring marketing insights similar to this online gem: “It doesn’t matter if you’re an entrepreneur, an employee, or a student – your ability to become a thought leader will catapult your success.

Thought Leadership 100

Thought Leadership Merchandising B2B Thought Leadership Wikipedia 100

KoMarketing Associates

FEBRUARY 10, 2021

An optimized URL (web address) should be easily readable for the human eye, explain to search engines what the page is about, and clearly outline the structure of the website. Unlike Local Packs, Local Teasers show reviews and hours of operation, but they don’t include a direct link to the organization’s website. Keep the URL concise.

SERP 295

SERP Features Google Top of Funnel 295

Webbiquity

NOVEMBER 29, 2010

Got your fundraising appeal for Wikipedia. Let me start by saying I’m a huge fan of Wikipedia; it is a truly amazing tool and a tremendous accomplishment. The Wikipedia cabal. I understand you don’t want Wikipedia to devolve into a collection of marketing brochures. Call off the dogs. The Priesthood.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Webbiquity

FEBRUARY 14, 2010

Use the domain to build a professional website (e.g., Make sure the Management Team page on your company website is optimized for your name. Consider writing a Wikipedia page about yourself. Buy yourname.com if it is available. While you’re at it, spend the $95 to own your personal LookupPage.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

KoMarketing Associates

AUGUST 28, 2018

The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website. I would love to read your perspective via comments below or on Twitter or LinkedIn. B2B marketers have sets of keywords they want to target in a SEO program.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Buffer

JULY 29, 2019

I’ve bookmarked several of my favorites and dug up a handful of other useful graders and tools to come up with this list of 10+ website graders, content scores, and social media ratings. The Buffer website’s score from HubSpot’s website grader. Nibbler score for the MeUndies website and social profiles.

Social Media 72

Social Media Social Marketing Media Dwell 72

Biznology

NOVEMBER 15, 2016

Moreover, moguls, oligarchs, and high-net-worth individuals tend to be both too busy and private to invest the time and energy registering, building out, and keeping fed a small army of social media profiles, including more than just LinkedIn. The entire process is as easy as putting together one good bio page or LinkedIn profile.

Work Management 80

Work Management Marketing Management Ideal Customer Profiles Class 80

Hubspot

MARCH 27, 2015

Third, LinkedIn groups aren’t exactly scarce. The first two are two popular LinkedIn groups you’ve likely already seen. Intended for interactive advertising and marketing professionals who are actively engaged in social media and community-oriented websites around the world.” Second, opinions are ubiquitous. 9) Finance Plus.

Linkedin 28

Linkedin Peer-to-peer Wikipedia Cross-Selling 28

Writing on the Web

AUGUST 29, 2012

What are your online reading habits, blogs, websites, articles, videos, podcasts? Do you use social media like Facebook , Twitter or LinkedIn ? Some days I’m spending not as much time on LinkedIn or Facebook or Twitter. Which e-newsletter and blogs do you subscribe to? Alltop blog aggregation site: My Alltop page.

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Marketing Insider Group

SEPTEMBER 13, 2012

Wikipedia describes content strategy as “…the practice of planning the content creation, delivery, and governance. Look at how many “early-stage” search terms are driving traffic to your website. What is Content Strategy? By helping them with content. By answering their top questions with great content.

Marketing & Strategy 100

Marketing & Strategy Wikipedia Content Custom Publishing 100

KoMarketing Associates

OCTOBER 25, 2016

To successfully implement a top-of-funnel strategy, B2B marketers should produce content that answers these question-based queries with the overarching goal of ranking in top search engine results and driving relevant users to the website. Take into consideration other popular sources like Wikipedia.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

EveryoneSocial

OCTOBER 17, 2018

LinkedIn’s 4 Pillars of Social Selling. In a nutshell, social selling is the process of using tools like Facebook, Twitter, and LinkedIn to: create relationships. Direct traffic: Audiences who visit your website by typing your URL into your browser. Running LinkedIn searches for outbound targets. The Definition.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Scoop.it

SEPTEMBER 22, 2020

To help you create a killer email copy, we are here with 5 tips that Wikipedia won’t tell you about. Are you still keen on running LinkedIn Business Ads? that allows you to access content from third-party sources including websites, PR publications, and other media portals. Use the power of storytelling. We all love stories.

Conversion 86

Conversion Optimization Content Curation 86

Biznology

MARCH 15, 2016

LinkedIn and Twitter has made this even easier. According to Wikipedia, “Influencer marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.

Blogger 80

Blogger Work Management Burn Rate PR 80

Content Marketing Institute

MARCH 2, 2018

A Wikipedia entry offers two slightly different definitions in its first two sentences. This question of how to define content came up in the Content Marketing Institute LinkedIn group a few weeks ago. 1c: the principal substance (such as written matter, illustrations, or music) offered by a website.”

Content 110

Content PR Wikipedia Click Rate 110

Biznology

APRIL 23, 2012

Photo credit: Wikipedia. Do you have a website or a Twitter account or a LinkedIn profile? In one recent case, I went through a dozen resumes of “social experts” and only found 3 candidates who had Twitter and LinkedIn profiles. Only one had their company website listed on their LinkedIn profile.

Ideal Customer Profiles 80

Ideal Customer Profiles Paid Search Agency Wikipedia Budget Programs 80

Biznology

AUGUST 26, 2013

Photo credit: Wikipedia. Phone, fax, website. Some data discovery can be done via LinkedIn and scouring corporate websites, which are likely to provide contact names, titles and email addresses you can use to populate your company records. Your most important tool in B2B is, arguably, the marketing database. SIC or NAICS.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Webbiquity

MARCH 30, 2012

For both strategic and benchmarking purposes, create a spreadsheet listing your top competitors and, for each, showing: • Social features on their website (e.g. Facebook / LinkedIn / Google Plus metrics (i.e. Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). . Collecting this information is Phase I.

PageRank 100

PageRank Budget Programs Social Media Blogger 100

Biznology

DECEMBER 21, 2011

Image via Wikipedia. A well-written blog, promoted by Twitter and LinkedIn groups, is a good way to start. A superb website, the core resource for engagement with buyers at all stages of the process. The Internet has driven dramatic changes in business buying behavior. A library of content assets.

B to B 80

B to B Marketing Automation Services Wikipedia Ad Exchange 80

Single Grain

NOVEMBER 8, 2023

LinkedIn recently rolled out a strategy that’s generating quite a buzz in the digital marketing world. The new system of “collaborative articles” assembles all the collective expertise of LinkedIn’s most knowledgeable members and presents that wisdom in succinct articles organized on different topics. billion visits per month.

Linkedin 52

Linkedin SEO Marketing AI Marketing & Strategy 52

Biznology

MARCH 11, 2015

And we are not talking only about current “things:” as anybody being found by friends who we met as a child decades ago via Facebook or LinkedIn can attest, our past has never been so present as it is now. It’s unnatural. News, ideas and thoughts are things.

Gartner 80

Gartner Wikipedia Verticals Trends 80

Hubspot

AUGUST 7, 2018

Internet marketing leverages digital channels, including email, social media, websites, and search engines, to reach your ideal audience. Finally, it’s critical you spend time and resources on your business’s website design. For this reason, it’s important you take the time to create a user-friendly (and mobile-friendly) website.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Biznology

NOVEMBER 27, 2013

(Photo credit: Wikipedia). Self-identifying keywords used on the company website (ALC). Links to LinkedIn profiles of company managers (Stirista). The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists.

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Marketing Insider Group

MARCH 25, 2013

In 1997 I started working for a company that sold websites specialized for certain vertical markets. There I was able to sell and create more robust websites which required some marketing to drive traffic. How did you get your start in the industry? . This goes waaaay back in the archives of my memory. Photo Source.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Biznology

NOVEMBER 8, 2012

Photo credit: Wikipedia. You might create that database to avoid conflicts on your website, but you don’t need to limit it to that purpose. Thousands participated in related conversations on Twitter, Tumblr, Facebook, and LinkedIn. Last month, I wrote about 2 challenges to keyword collaboration.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Wondering Out Loud

APRIL 5, 2010

What I found was a website, LinkedIn and Facebook pages, and YouTube video. We’ve all heard stories of erroneous facts making their way onto Wikipedia pages, but that site is just a small part of the wwww and bad fact, half-truths, and outright lies are more likely to show up on personal blogs. Wikipedia.

Social Media 40

Social Media Web 2.0 Wikipedia Media 40

Valasys

FEBRUARY 4, 2020

BERT is a bi-directional, pre-trained unsupervised natural language processing (NLP) model that looks into words before & after entities & context pre-trained on Wikipedia to provide a better understanding of semantic. Intent data can be first-party as well as third-party.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Webbiquity

NOVEMBER 2, 2010

Measurement: as Li notes, “Measurement comes in many different forms, from website traffic to the number of retweets your content is getting.&# Social Networking (Facebook, MySpace, LinkedIn, etc.). Wikis (Wikipedia, hundreds of specific topic-focused wikis). Share this on LinkedIn. Social Events (e.g., Tweet This!

Social Media 100

Social Media Social Marketing Media Planning 100

SnapApp

SEPTEMBER 11, 2015

Among others, Drew told the story of a children’s clothing entrepreneur who got her start posting dresses on Facebook, then Instagram, before ever building a dedicated website; and Orabrush , who got the attention of Walmart employees with well-done YouTube videos and well-placed Facebook ads. Where could you start building an audience today?

Wikipedia 48

Wikipedia Internet Marketing Twitter Paid Search Agency 48

Buzz Marketing for Technology

JUNE 27, 2008

The Gurteen Knowledge Website. Books Amazon.com Books Wikipedia Collegiate Dictionary Collegiate Thesaurus Daypop Google Google Images Gurteen Hotbot HyperDictionary Translate to French Translate to German Translate to Italian Translate to Portuguese Translate to Spanish Yahoo. Altavista Amazon.co.uk gurteen.com. David Gurteen.

Effectiveness 100

Effectiveness Work Management RSS Marketing Management 100

Marketing Insider Group

JUNE 2, 2010

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Assuming the target audience only searches for content within very specific vertical websites: Sales is often the culprit of this misconception. Support the ecosystem and win more customers.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Webbiquity

JULY 28, 2010

Evans reminds us that the web grew from approximately 6,000 sites in 1992 to one million websites by the mid-nineties. One million websites. For one, Evans cites the notoriously anti-business Wikipedia as “an example of why social media is useful to you as a marketer.&# Share this on LinkedIn. Share this on Bebo.

Social Media 100

Social Media Social Marketing Planning Media 100

Martech Advisor

DECEMBER 16, 2019

Image source: Wikipedia. The same could also be about your website, content, or customer service. Brands have been primarily utilizing chatbots via messaging apps, websites, mobile apps, collaboration tools, and digital assistants. Tell us on Twitter , LinkedIn , or Facebook. The Hero's Journey. All the best!

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Industrial Marketing Today

APRIL 26, 2010

Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” Free Website Design Guide: Step-by-Step Guide to Website (re)Design. Get Engineers Can Sell white paper now.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Hubspot

SEPTEMBER 15, 2014

Despite the upsides of social media involvement, the vast majority of c-level executives remain absent from social channels like Twitter, Facebook, and LinkedIn. Richard Branson is very active on social media, and not just on Twitter and LinkedIn. 5) Have a Bio Page on Your Company Website. 1) Kill Multiple Birds With One Stone.

Social Media 28

Social Media Media Lead Scoring Lead Ranking 28