Marketing Interactions

AUGUST 15, 2021

I read an interesting exchange on LinkedIn recently. Heck, if I view five web pages in 3 days and download a paper, I’d be an MQL at a lot of websites and routed to sales. Although I can’t figure out how I fit the firmographic score or match an ICP for most of the company websites I visit. Most companies do not. On any page?

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Marketing Interactions

OCTOBER 8, 2020

One of the assumptions that marketers and sales reps make when people show interest in your website, content, or booth at a virtual summit or trade show is that they’re buyers. He posted about his view on LinkedIn and stirred up quite a conversation.). Sales has the opportunity to DO that education via content…”. (He

Buy 77

Buy B2B Peer-to-peer Work Management 77

Marketing Interactions

JUNE 23, 2017

Do a search on LinkedIn for profiles that match your B2B buyer persona’s definition. The level of activity on LinkedIn – shares, posts written, things they’ve liked, etc. Don’t overlook competitor websites, blogs, and social media accounts. Look for the following: Time spent in career and time spent in persona’s role.

Buyer Personas 74

Buyer Personas Enterprise Management B2B Marketing Marketing Strategy 74

Marketing Interactions

JUNE 23, 2017

If you look at what people say about them in LinkedIn recommendations, are they often referred to as mentors? If you read their LinkedIn profile, how do they see themselves? For example, just because videos get the most traffic on your website doesn’t mean videos are the persona’s content of choice. As detail oriented?

Buyer Personas 64

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 64