Terminus

APRIL 9, 2024

In our recent webinar, Jim Gilke, Account Manager at Terminus and Sanjay Vasdev from LinkedIn’s Customer Solutions Engineering team, shared valuable insights on how businesses can unlock their revenue potential through effective go-to-market (GTM) alignment, specifically through using Linkedin.

Ideal Customer Profiles 29

Ideal Customer Profiles Webinar Metrics Marketing Analytics Tools Linkedin 29

Hinge Marketing

SEPTEMBER 13, 2023

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy.

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

Webbiquity

SEPTEMBER 26, 2017

LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. If you want to produce business leads, LinkedIn is a must in your social media marketing strategy. But just having a presence on LinkedIn isn’t enough. Guest post by Lexie Lu.

Lead Generation 240

Lead Generation Linkedin Generation Leads 240

Zoominfo

FEBRUARY 25, 2021

Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Run a “So What?”

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them. LinkedIn Video Ads.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Valasys

APRIL 9, 2024

LinkedIn is the best platform to connect with specialists from different industries by participating in discussion boards or special profiles forums. Having as their prerogative element, the unequalled reach and rich functionality for business, LinkedIn lead generation becomes the of choice to gather lead data.

Lead Generation 40

Lead Generation Linkedin Ideal Customer Profiles Lead Scoring 40

Webbiquity

JUNE 20, 2023

3 Host Live Demos and Webinars Webinars and live demos are a powerful video marketing strategy because they engage your audience in real time. Webinars and similar virtual events provide a platform for you to share insights, industry knowledge, customer stories, and expertise.

Webinar Metrics 304

Webinar Metrics Demand Work Management Video Marketing 304

BOP Design

OCTOBER 13, 2020

As more and more B2B businesses turn to webinars to connect with prospects and clients, we are getting more inquiries on how to promote webinars to increase attendance. Here, we provide five tips to get the word out about your upcoming webinar. Read more: How to make your next webinar look more professiona l.

Webinar Metrics 121

Webinar Metrics Promotion Tips Paid Social Agency 121

Contently

OCTOBER 5, 2020

Every month or so, we host a webinar. Along the way, we also mix in social posts on Facebook, Twitter, and LinkedIn that link to the registration page and dedicate a spot to it in our weekly newsletter. In 2019, we decided to add a thin banner to the top of our homepage to promote upcoming resources and webinars.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy. link]. . .

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

FMG Suite

OCTOBER 22, 2020

This webinar features a guest presentation from Seth Greene, CEO of Market Domination. Seth leads you through proven strategies to generate real leads from LinkedIn for your financial services practice. In this webinar, you’ll learn: How to optimize your linkedIn profile.

Linkedin 98

Linkedin Leads Lead Marketing Qualified Leads 98

Meerkat Marketing

JANUARY 20, 2021

If you are targeting B2B (business to business) customers and want to optimize the delivery of your ads to decision makers at a specific type of organization, then LinkedIn Ads might be one of the best tools available to you. Through LinkedIn Ads it is very easy to target these specifics.

Linkedin 98

Linkedin ROI Paid Search Agency Conversion 98

Oktopost

APRIL 30, 2020

LinkedIn, the world’s largest professional network, had no choice but to push out a feature previously in beta – LinkedIn Events. For many businesses, LinkedIn is the busiest hub of activity involving people they most want to reach. How can LinkedIn Events help you connect with them? What are LinkedIn Events?

Linkedin 131

Linkedin Mobile Marketing Work Management Lock-In 131

The Point

SEPTEMBER 11, 2017

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. At our agency , we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better than, traditional search marketing. Click To Tweet.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

Marketing Insider Group

JULY 28, 2020

The challenge with campaigns is that marketing teams or agencies are defining a message, creating content – and then they hope that it will drive awareness and leads on LinkedIn. But sales and marketing are not shifting their content, LinkedIn profiles, and messaging.”.

Top of Funnel 252

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 252

Strategic-IC

JANUARY 13, 2021

So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. Social platforms, particularly B2B social networks such as LinkedIn, are ideal for professionals of all niches to build personable, engaging interactions and trust with others. That, in a nutshell, is Social Selling.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Metadata

DECEMBER 20, 2022

What did $42M in spend on Facebook and LinkedIn tell us about successful paid social ads? Common CTAs on LinkedIn and Facebook include Download, Learn More, Sign Up, and Register. A look at how offer types perform on LinkedIn and Facebook. If B2B marketers had the budget, it went to LinkedIn nine times out of ten.

Linkedin 52

Linkedin Facebook Campaigns CTR 52

Metadata

AUGUST 24, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. See, marketers (you) ruined webinars with your pitch slapping, logo flexing, and ego stroking. Think about how thrilled you’d be to get 100 people to your first webinar. Yet, 1,000 organic views on a LinkedIn post is subpar.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

SmartBug Media

MAY 20, 2020

Want your company’s webinars to be successful? Then promoting your webinar is absolutely essential. Luckily, there are many ways to promote your webinars before, during, and after the events. Across webinars. LinkedIn posts. Basic Ways to Promote Your Webinar. More Creative Webinar Promotions.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Heinz Marketing

OCTOBER 10, 2020

The LinkedIn Algorithm. Cool look at the LinkedIn algorithm, and in iambic pentameter! Why Consumers Sign Up for Webinars [New Data]. Some new data to help you know what will get you more sign ups for your webinar. Inspiring look at acknowledging failure might be just what you needed. Thanks, David Brock.

Linkedin 92

Linkedin B2B Thought Leadership B2B Webinar Metrics 92

KoMarketing Associates

JULY 11, 2019

LinkedIn relaunched their Company Pages as LinkedIn Pages last November. The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before. Make Sure Your LinkedIn Company Page is COMPLETELY Filled Out. Add a tagline.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

Launch Marketing

JANUARY 20, 2021

Webinars have become an increasingly popular type of virtual event with B2B marketers as 73% of marketing and sales leaders consider webinars to be an ideal way to generate high-quality leads. Along with generating leads, webinars are also a key part of B2B marketing content strategy. Creation and Planning.

Webinar Metrics 78

Webinar Metrics Demand Planning Promotion 78

Hubspot

APRIL 15, 2021

Webinars are a highly effective tool for moving prospects along the sales funnel. But here’s the thing: the content and execution of the webinar affect prospects’ experience and will impact the quality of the leads you generate. When creating a webinar , the stakes are high. Webinar Invite Best Practices.

Webcast 99

Webcast Webinar Metrics Practices Best Practices 99

Biznology

JUNE 28, 2017

Using hashtags on LinkedIn is one of those trends, and here’s how you can use them to your advantage. Weave hashtags into your LinkedIn profile, especially your summary and/or headline. The easiest way to make this change is to turn the keywords in your LinkedIn summary into hashtags. Add hashtags to your LinkedIn Company Pages.

Linkedin 140

Linkedin Effectiveness Thought Leadership Twitter 140

Metadata

AUGUST 16, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. See, marketers (you) ruined webinars with your pitch slapping, logo flexing, and ego stroking. Think about how thrilled you’d be to get 100 people to your first webinar. Yet, 1,000 organic views on a LinkedIn post is subpar.

Webinar Metrics 85

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 85

Valasys

AUGUST 18, 2020

LinkedIn needs no introduction. Professionals use LinkedIn to connect with one another, hunt for jobs, and be aware of the latest developments in their industries and shifting audience preferences. According to LinkedIn, 80% of B2B leads coming from social media are generated by LinkedIn.

Paid Content 98

Paid Content Lead Generation Linkedin Sales Qualified Leads 98

SendX

FEBRUARY 11, 2021

For example, a blog post about the basics of LinkedIn ads could feature a 20-page LinkedIn Ads Handbook PDF as a content upgrade. Host Industry-Specific Webinars Another type of email marketing lead generation method, which deserves extra emphasis is hosting niche-specific webinars.

Lead Generation 394

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 394

Biznology

JUNE 22, 2017

LinkedIn wants you to start using hashtags and I think it’s about time. Up until recently, hashtags were frowned upon when used on LinkedIn because they were a telltale sign of cross-posting content from Twitter (a big no-no). In other words, improving SEO on LinkedIn will, in turn, improve your search results on Google.

Linkedin 137

Linkedin Cross-Selling Social Networks Keywords 137

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company. Recently, however, LinkedIn has become the home of B2C marketing as well. Can B2C Marketers Engage LinkedIn Audiences?

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Marketing & Strategy 96

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. How to Evaluate the Success of Your Webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Biznology

JULY 19, 2017

In this Biznology webinar video with Mindi Rosser, you’ll find out how to: Design a compelling personal brand on LinkedIn and Twitter. Connect with Mindi by email , on LinkedIn , on Facebook , or tweet her on Twitter to chat about all things B2B marketing, social selling, employee advocacy and social media. Like this post?

Twitter 130

Twitter Linkedin Ad Building Webinar Metrics 130

Strategic-IC

MARCH 8, 2021

As Account-based Marketing continues to transform the world of B2B Marketing, LinkedIn becomes an increasingly critical tool for reaching your target accounts in an effective way. But what is the secret to ABM success on LinkedIn? In this article we’ll outline: What makes LinkedIn such an invaluable tool for Account-based Marketing.

Account Based Marketing 62

Account Based Marketing Linkedin Sales Management Top of Funnel 62

Hubspot

APRIL 13, 2021

A webinar is a video presentation, seminar, lecture, or workshop delivered over the internet. Although once declared dead and outdated , webinars are very much still relevant. In fact, ON24, a virtual platform, hosted 19,292 webinars in April of 2020 alone, which amounts to roughly 640 webinars per day. LinkedIn ).

Webinar Metrics 89

Webinar Metrics Stats Marketing Strategy Marketing & Strategy 89

The Point

MARCH 25, 2016

Let’s face it: most business inboxes get flooded every day with Webinar invitations. If your Webinar campaign is getting lost in the crowd, take a look at these 9 proven tips and techniques for increasing registration and attendance at online events. A Webinar invitation should sell the value of the event, period. Citrix, Webex.)

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

Envy

SEPTEMBER 11, 2019

With 645 million members worldwide , LinkedIn is officially the best place on the planet to network in the professional space. Using LinkedIn's lead generation tools smartly can set your company apart in a crowded cyber security ecosystem. Best Practices for Ads on LinkedIn. LinkedIn LeadGen Forms vs. Landing Pages.

Linkedin 87

Linkedin Lead Ranking Cost per Lead Marketing Qualified Leads 87

Metadata

MAY 13, 2021

We discovered LinkedIn Conversation Ads , a new ad type that’s generated more revenue for us than we could have ever imagined. I came across LinkedIn Conversation Ads within my own network and decided to try them out. If you don’t know much about conversation ads – think Drift chatbot meets LinkedIn InMail.

Linkedin 95

Linkedin Paid Search Agency Conversion Ads 95