Linkedin and Webcast - B2B Marketing Zone

15 Tips for Getting the Most From LinkedIn Groups

Paul Gillin

OCTOBER 11, 2012

I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. The best way to provoke discussion on LinkedIn is to ask questions. LinkedIn is the only major social network that doesn’t permit brands to interact as members. Facebook is more playful than LinkedIn.

Linkedin Webinar Metrics Tips Webcast

How to Calculate Social Marketing ROI

Paul Gillin

JUNE 24, 2010

The other provides access to six customer-only educational webcasts during next 12 months for all customers who renew, regardless of timing. It turns out that both programs are equally successful in boosting renewal rates, but the webcast promotion has a better ROI. The webcast is probably the smarter incentive to offer.

ROI

ROI Paid Content Social Marketing Webcast

B2B Marketing Zone

Paul Gillin

15 Tips for Getting the Most From LinkedIn Groups

How to Calculate Social Marketing ROI

Webinars

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