The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Here are 17 tips, techniques, insights and strategies for making the most of your paid social advertising dollars: LinkedIn.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Webbiquity

JUNE 7, 2018

Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Use LinkedIn Ads. Images via LinkedIn Marketing Solutions.

Paid Content 276

Paid Content Lead Ranking Lead Scoring Lead Gen 276

Top Rank Marketing

DECEMBER 20, 2023

Pinterest does not penalize you for going off channel, as is the case with all of the other social media channels, so you are encouraging the audience to go to your website. Pinterest is the easiest platform for showing up as a referrer to websites, and Pinterest conversion rates are typically much higher than other sites.

Paid Content 115

Paid Content Search Marketing Promotion Advertising Agencies 115

Lead Forensics

JANUARY 26, 2024

So too is Hotmail, who added a simple line to their emails “…get your free email at Hotmail” and saw their product go viral and quickly spread. In simple terms, it means when somebody visits your website they’ll then see your adverts on other sites they go to. Embed it on your website and you’ll make your content reach even wider.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Optinmonster

MARCH 11, 2024

Very effective, according to the gamification marketing results we’ve seen: After using points and badges to gamify their website, Verizon Wireless boosted browsing time by 30% among half their users. Gamification helped Volkswagen China’s crowdsourcing project go viral. It’s hard not to. Games make everything better.

Examples 104

Examples Planning Paid Search Agency Interactive Marketing 104

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. For example, the link in bio feature can direct your audience to more content on your website. Product Guides: Bring eCommerce products into the spotlight.

Social Media 100

Social Media Features Media Curation 100

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform. Who owns LinkedIn?

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Launch Marketing

JULY 14, 2021

Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. Commenting on Tweets, Facebook posts or even LinkedIn posts makes individual customers feel seen and that their needs and successes are important. Low engagement is a common issue for B2B marketers.

Paid Search Agency 173

Paid Search Agency Social Media Lead Ranking Lead Scoring 173

SocialPilot

MARCH 5, 2024

In addition to that, you can also monitor and export analytics of numerous social media platforms, such as Twitter, LinkedIn, Instagram, and Pinterest. The total impressions are represented under the Viral tag. The impression metric is an excellent way to find out the virality of a post. Yes, you heard that right!

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Optinmonster

FEBRUARY 21, 2024

Generate Backlinks Backlinks (links on other websites pointing to your website) are a very important SEO ranking factor in Google. Start using OptinMonster to convert website visitors into subscribers and customers. With this new wealth of knowledge and strategic mindset, he set out to increase their website traffic.

Paid Content 78

Paid Content Traffic Webinar Metrics Marketing & Strategy 78

Buffer

APRIL 13, 2023

Responding to and engaging with our community across social media platforms, primarily Twitter, Facebook, Instagram, and LinkedIn. You can’t be expected to create professional videos, post content, head a team of other social media managers, go viral and keep your sanity. Own community management.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Martech Advisor

JANUARY 3, 2020

In this book, Derek shares some fascinating facts and theories about content that goes viral on social media. Derek suggests that every piece of viral content has a unique, secret history that is unknown to the audience. Key takeaways from this book include: Data science proves how ‘viral content’ is a myth.

Social Media 135

Social Media Social Marketing Media Planning 135

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Heidi Medina She is a LinkedIn coach with years of experience in her pocket. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Oktopost

FEBRUARY 29, 2024

Likes and Shares: Reflects the popularity and virality of content among consumers. Click-Through Rate (CTR): Measures the effectiveness of content in driving traffic to a website or landing page. Comments and Mentions: Provides insights into consumer interactions and sentiment towards the brand.

ROI 62

ROI Organization Top of Funnel B2B 62

Optinmonster

DECEMBER 21, 2023

The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. This means investing in search engine optimization (SEO) so relevant people can find your website online. You can also create viral articles or epic guides. But why stop there? 69%) and Facebook (.77%).

Campaigns 91

Campaigns Ad Building Planning Paid Search Agency 91

Buffer

JANUARY 23, 2023

She attests much of her early growth to social media as her marble iPhone and Macbook cases went viral on Pinterest, Tumblr, and Instagram. Instead of just posting on any platform, she looks at which channels are bringing in the most traffic to her website, and prioritizes them accordingly.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Valasys

JULY 19, 2019

Ever since Microsoft acquired LinkedIn back in 2016, LinkedIn’s individual company performance reports vanished with the transition chapter. LinkedIn sessions grew by 22% encompassing record levels of engagement & job postings. LinkedIn sessions grew by 22% encompassing record levels of engagement & job postings.

Linkedin 40

Linkedin Stats Marketing AI Social Networks 40

Optinmonster

MAY 27, 2020

They promote via websites, social media, and blogs using referral links and discount codes to send traffic to your site. Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. College-educated professionals account for the majority of LinkedIn users.

Social Media 134

Social Media Paid Content Social Marketing Advertising Agencies 134

ClearVoice

FEBRUARY 2, 2024

Your content —and brand — go viral. Going viral pays. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. They then created accordingly. Here are some of the most popular options.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

The Marketing Blender

MARCH 15, 2021

An SEO-optimized website. The days of organic leads from social pages are mostly gone, outside of viral phenomena. If you have services to sell to businesses, LinkedIn may be your best bet. Write articles on LinkedIn for your connections and the broader audience. Embrace SEO optimization for your website.

Paid Content 126

Paid Content Lead Ranking Lead Scoring Marketing & Strategy 126

Sprout Social

JUNE 22, 2021

One of the fastest growing social media sites that’s beloved among Generation Z, TikTok is a video-first platform known for its viral and meme-like content. And even if your brand decides not to open a TikTok account, there are trends marketers can borrow from viral TikToks to use in other short-form video content.

Social Media 118

Social Media Stats Ideal Customer Profiles Media 118

Optinmonster

DECEMBER 28, 2023

Recently, LinkedIn changed its algorithms to prioritize posts that share “knowledge and insights.” OptinMonster is the best lead generation software that can help you monetize your website traffic. Social media is great for creating brand awareness, running giveaways , and driving traffic to your website. Did you know?

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Heinz Marketing

OCTOBER 22, 2021

Facebook and LinkedIn also offer industry and topic specific groups. Here’s a quick guide on finding and joining groups on LinkedIn. You can listen live on Thursdays at 11:30am PT on LinkedIn , or revisit past episodes here. Hurry on over to Heinz Marketing’s website to sign up today. Listen to Podcasts. Attend an Event.

Planning 115

Planning Work Management Marketing Management Marketing Automation Services 115

Sprout Social

NOVEMBER 11, 2021

Scenario: A user messages you on LinkedIn about an upcoming conference your company is hosting. While you may already have their email information, now you’ll know their LinkedIn handle, and that they had another touchpoint with your brand specifically on social media around your annual conference. Website & URL tracking.

Digital Asset Management 120

Digital Asset Management Social Media Work Management Marketing Management 120

ClickZ

JUNE 15, 2023

Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers. Unfortunately, this is an all too common assumption for ecommerce websites. Join the conversation with us on LinkedIn and Twitter.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Sprout Social

MARCH 16, 2022

Link: YouTube Partners can link to an external website. Looking at the following profile metrics can indicate if a recent video post led to a spike in profile actions: Website clicks. Essential LinkedIn video metrics . LinkedIn prefers native content that keeps users on the platform. Card teaser impressions.

Video Marketing 124

Video Marketing Youtube Click Rate Allocation 124

Optinmonster

OCTOBER 31, 2023

Example: “How to Optimize Your Website for Mobile Users” 3. ” LinkedIn Ad Headline Examples: “Elevate Your Career: Exclusive Workshops Inside!” You’ll notice that some of these viral headlines got more shares on one social media platform versus another. ” “Hurry!

Click Rate 98

Click Rate Examples Lead Ranking Work Management 98

Martech Advisor

JANUARY 24, 2020

The successful completion of the test qualifies you for a free certification that you can embed on your website and LinkedIn profile. This course is a collaboration between Copyblogger, a renowned content marketing website, and UC Davis Extension. Become a Content Marketer - LinkedIn Learning.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Metadata

FEBRUARY 5, 2024

Refuse to be B2B-oring Most B2B marketers read from the same script: LinkedIn ads with similar messaging. Websites with the same buzzwords (supercharge, anyone?). Here’s an example: When everyone’s first, second, and third connections on LinkedIn were talking about Chat-GPT, Melissa and her team jumped into action by creating a video.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Webbiquity

AUGUST 18, 2020

Virtual business cards let hosts and attendees view LinkedIn profiles and book meetings during conversations. The platform allows you to activate a community, offer viral referrals, promote giveaways, manage and onboard speakers, build landing pages for attendee registration, and report on results. Pricing: $100/$360/$680 per month.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Marketing Insider Group

OCTOBER 12, 2015

Here are the top promotion tips for Facebook, Twitter, LinkedIn, Pinterest, and Instagram: Facebook Promotion Tips. LinkedIn Promotion Tips. With LinkedIn, you can sponsor updates you post to your company page with the Sponsor Update button, or alternatively you can also do this using the Sponsor link from your LinkedIn page analytics.

Paid Social Agency 100

Paid Social Agency Budget Programs Linkedin Viral Marketing 100

ClearVoice

MARCH 31, 2021

Social media updates for LinkedIn. March 2021 — LinkedIn celebrates International Women’s Day through e-learning. For International Women’s Day, LinkedIn unlocked numerous platform learning courses. January 2021 — LinkedIn launches Marketing Labs for its advertisers. Social media updates for Snapchat.

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

Brandpoint

NOVEMBER 15, 2021

Aligning your teams will help cement messaging and key focuses , from LinkedIn posts to sales outreach to talking points at events. Are you a company who will jump on any viral trend? How to Prepare Meet regularly with all members of your marketing team (and sales, too!). Manage workflows and processes ahead of time.

Trends 157

Trends Planning Work Management Contingency Planning 157

Vidyard

NOVEMBER 7, 2018

Our first plan of attack was to create a five-step campaign in HubSpot, with a cadence of emails focused on the top five pain points people in the industry have, with each email driving back to a landing page on the website devoted to the problem. Viral Sales with Video Prior to using video, our emails would be opened once or twice.

Sales Qualified Leads 88

Sales Qualified Leads High Quality Lead Video Marketing Viral Marketing 88

Sharpspring

SEPTEMBER 24, 2020

Shama Hyder on “engineering virality”. So, we don’t make websites anymore. In a lot of worlds that’s called “virality,” right? How do you engineer virality? You can find the full recording on our website. It’s a lot of hard work and you have to do a lot of soul searching. .

Advertising Agencies 95

Advertising Agencies Paid Search Agency Ad Agencies Viral Marketing 95

6sense

JULY 22, 2020

6sense, the leading Account Engagement Platform, today announced Native Retargeting, which enables 6sense customers to programmatically serve display ads to all website visitors or visitors from target accounts. With this release, 6sense now delivers the most comprehensive and accurate account-based advertising capabilities in the market.

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

SocialPilot

JANUARY 21, 2024

For instance, check out how a hotel leveraged influencer marketing effectively over a year and a half, leading to a steady 4% monthly growth in traffic to their website, which even peaked at 8% in 2019. LinkedIn LinkedIn is a professional networking platform that can be a powerful tool for hotels. Let’s dive in!

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92