Digital B2B Marketing

SEPTEMBER 27, 2011

Facebook, Twitter, Google+, LinkedIn and various niche platforms will be potential ways to nurture prospects, in the environment each prospect chooses. Share your view below or with me on Twitter ( @wittlake ). Marketing automation platforms will respond with extended support for social media contact channels. About Eric Wittlake.

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Demand Generation 100

Digital B2B Marketing

MAY 31, 2012

One particular record still sticks in my mind: The name, company and title matched (based on LinkedIn). A quick Google Street View check confirmed the salon was across the street and the phone number was in the window! Share your view in the comments below or with me on Twitter ( @wittlake ).

B2B Marketing 100

B2B Marketing Planning B2B Webcast 100

Digital B2B Marketing

MAY 1, 2012

Here are social platforms to consider: Twitter StumbleUpon Digg Slideshare YouTube Facebook LinkedIn Although Facebook and LinkedIn may be core to your long-term inbound marketing program, you cannot emulate organic social media sharing with paid programs on these sites nearly as well.

Inbound Marketing 100

Inbound Marketing Budget Programs Paid Search Agency Digg 100

Digital B2B Marketing

OCTOBER 15, 2013

LinkedIn Sponsored Updates. You simply can’t beat the B2B targeting capabilities of LinkedIn and with Sponsored Updates you can put your content in the home stream with all of the benefits of LinkedIn’s targeting. Ensure your SlideShare can stand on its own and promote it directly on SlideShare.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

JUNE 11, 2012

Prospects want to know what you think In enterprise B2B sales and marketing, prospects want to understand how you view their marketplace, challenges and opportunities. Everyone else is already curating Look at Twitter, LinkedIn industry groups or Facebook pages.

Curation 100

Curation B2B Thought Leadership Thought Leadership Emarketing 100

Digital B2B Marketing

MARCH 12, 2014

It isn’t because it was widely shared on Twitter or LinkedIn. When you create a nurture stream or any other followup communication, it should build on the intent behind the previous content viewed by each individual. You know millions of people saw your content. Your SEO program didn’t make then read it.

Intent 100

Intent Long Tail Marketing Marketing Automation Services Content 100

Digital B2B Marketing

NOVEMBER 21, 2013

For example, by selecting my email newsletter traffic and adding the new referring URL field as a second dimension, I can see traffic that was previously reported as being from email subscribers is from when those subscribers shared the post on Twitter, LinkedIn and other sites. See how your campaigns are shared on each social networks.

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Digital B2B Marketing

MARCH 4, 2014

LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. B2B Content Marketing Will Flood LinkedIn. LinkedIn is already a must-have partner for nearly every large B2B marketing program.

Linkedin 100

Linkedin Content Marketing Advertising Agencies Content 100

Digital B2B Marketing

MARCH 25, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Possibly related posts: (automatically generated) Why Content Curation Will Soon Be as Familiar as Googling Filed under Content , In Theory Tagged with content , Content Curation , Say 100 Like Be the first to like this post. Views expressed are my own.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Digital B2B Marketing

JULY 1, 2013

If so, LinkedIn’s new Sponsored Updates may just change your mind. Up until now, advertising on LinkedIn was just advertising. With great targeting options, LinkedIn was compelling, but advertising opportunities didn’t fit the increasingly social framework of LinkedIn. Fills the Mobile Gap.

Cost Per Click 100

Cost Per Click Linkedin Advertisements Advertising 100

Digital B2B Marketing

MARCH 25, 2011

For B2B marketers, LinkedIn cannot be ignored. Does LinkedIn have a defensible advantage as a B2B media player as they go into an IPO? Will the advertisers driving marketing revenue (approximately one-third of LinkedIn’s revenue) see results and continue investing? Resisting this trend is benefiting LinkedIn.

Linkedin 100

Linkedin Media B2B Digg 100

Digital B2B Marketing

JANUARY 22, 2014

60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. Take a look at the ad interface in Facebook or LinkedIn. It maps perfectly to traditional consumer (Facebook) or B2B (LinkedIn) audience definitions. LinkedIn is easier to deal with than any of the old trade publishers serving that market.

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Ad Exchange 100

Digital B2B Marketing

JANUARY 8, 2013

The Missing Google+ Identity I have a single account on Facebook, LinkedIn, Twitter, Pinterest…, on every “social network” I am a part of. Share your view in the comments or with me on Twitter ( @wittlake ) or Google+ ! Until Google solves the first point, they have a major disadvantage. Except Google+.

Google 100

Google Social Networks Network Marketing Stats 100

Digital B2B Marketing

MARCH 28, 2011

[Disclaimer: Yes, Google Ad Planner data is fundamentally flawed for an analysis like this because it excludes Google and other properties and it isnt designed to be a source of universal page view counts. I believe the real number of media properties that represent more than 50% of all US pages views is still less than 100.]

Twitter 100

Twitter Social Marketing B2B Marketing Broadcasting 100

Digital B2B Marketing

MARCH 27, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Social Media Tagged with humanize brands , philanthropy , social media , usblogs Like Be the first to like this post. Views expressed are my own. “Likes&# and “follows&# build an audience, but marketers want more.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Digital B2B Marketing

MARCH 24, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content , Demand Generation Tagged with B2B marketing , lead generation , registration Like Be the first to like this post. Views expressed are my own. We expect bad behavior, and we lie to avoid it. Will you go all the way and remove your registration forms?

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Digital B2B Marketing

MARCH 31, 2011

In addition to the traffic driven by emails, search and advertising, ACME has 30,000 organic visitors to its site each month and 80,000 page views. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Views expressed are my own. ACME sends three emails a month to a database of 50,000 people.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Digital B2B Marketing

APRIL 6, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with B2B , Conference , Marketing , SiriusDecisions , social media , Training Like One blogger likes this post. Views expressed are my own. B2B marketing thought leaders champion social media.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Digital B2B Marketing

MARCH 4, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Views expressed are my own. Display ad revenue doesn’t capture the investment in community management, pages, content, even advertising in apps. Based in Portland, Oregon, I run the media group at Babcock & Jenkins.

Facebook 100

Facebook Emarketing Digg Stats 100

Digital B2B Marketing

MARCH 11, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content Tagged with content , gating , registration Like Be the first to like this post. Views expressed are my own. As a client once told me: If you must have a registration form at all, keep it short. Will you set your content free?

Peer-to-peer 100

Peer-to-peer Content Digg Demand Generation 100

Digital B2B Marketing

APRIL 7, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Views expressed are my own. Brand marketers, will you rise above click rate and toss all activity-based measurements aside. Will you measure and manage based on your objective? Of those, its mostly design and development.

Click Rate 100

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management 100

Digital B2B Marketing

APRIL 4, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Measurement , Social Media Tagged with B2B , ROI , social media Like Be the first to like this post. Views expressed are my own. A marketer during the week, my weekends are often spent with family in the garden, which has grown well beyond its small corner.

Social Media 100

Social Media Media Budget Programs B2B 100

Digital B2B Marketing

MARCH 21, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content Tagged with Alignment , Product , Sales , Thought Leadership Like Be the first to like this post. Views expressed are my own. Are marketing, sales and product aligned? Photo caption updated, thanks Robert ! Of those, its mostly design and development.

Thought Leadership 100

Thought Leadership Top of Funnel B2B Thought Leadership Digg 100

Digital B2B Marketing

MARCH 17, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Views expressed are my own. But data collection and profiling will continue , accompanied by a new disclosure and opt-out. What is your opinion? Will regulation make a big difference in industry practices? If not, what will?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising CAN-SPAM 100

Digital B2B Marketing

MARCH 9, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Views expressed are my own. What marketing activities today have become too comfortable, delivering positive measured results but pissing off people at the same time? Based in Portland, Oregon, I run the media group at Babcock & Jenkins.

Enterprise Management 100

Enterprise Management Spyware Blast Campaigns Marketing Management 100

Digital B2B Marketing

MARCH 4, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Views expressed are my own. With list management practices like this at Ziff, and possibly many other B2B list providers, it is no wonder marketers say the effectiveness of B2B email list rentals is decreasing.

Enterprise Management 100

Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100

Digital B2B Marketing

MARCH 15, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Views expressed are my own. Check out kikin.com for an example of a browser plugin that limits auto-play audio today. What other marketing activities belong on the list? Share your comments below or send them to me on twitter at @wittlake.

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

Digital B2B Marketing

JANUARY 16, 2012

#b2bchat — Billy Mitchell (@billymitchell1) January 13, 2012 Highlights from the Twitter chat along with my comments on elements of the discussion are below, or you can view the summary here on Storify.

Social Media 100

Social Media Media B2B Social Networks 100

Digital B2B Marketing

MARCH 7, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under In Practice , Research Tagged with Cloud Computing , Enterprise , IDG , IT , Research Like Be the first to like this post. Views expressed are my own. This is just a thin slice of the information that was included in the report.

Enterprise Management 100

Enterprise Management B2B Thought Leadership Marketing Management Thought Leadership 100

Digital B2B Marketing

MARCH 1, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Views expressed are my own. Use metrics to measure success, identify areas for further investigation and, most importantly, take action and improve your programs. Do you have a simple approach or framework you use? If so, share it in the comments.

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100

Digital B2B Marketing

NOVEMBER 5, 2013

Twitter, Facebook, even LinkedIn are now steady streams of content from hundreds or even thousands of individual sources. Yes, your point of view comes through in what you choose to share. By allowing yourself (or your company) to become a mouthpiece for the views of others, you provide insight into your beliefs.

Curation 100

Curation Content Differentiation Twitter 100