Marketing Craftmanship

MAY 13, 2020

Rather than posting a self-serving white paper, work with a vertical trade or professional publication to produce an objective bylined article on the topic. factor in your webinar content. Earned media has the highest value on the credibility scale. If the process yields any new customers, the event is considered a success.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. Consider your target demographic, organization, industry vertical, goals, challenges, and buying criteria.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Webbiquity

MAY 30, 2019

For example, if one segment of your audience has attended a webinar you hosted, you can personalize their newsletter update with an excerpt from that webinar. Or you could offer them a discount on one of the products or services that were mentioned during the webinar. Connect with him on Twitter and LinkedIn.

Personalization 246

Personalization Planning Paid Search Agency Marketing Automation Services 246

ClearVoice

MAY 24, 2023

It’s not getting engagement on LinkedIn. This content helps your brand become the go-to hub of information in your vertical. SparkToro’s CEO Rand Fishkin has over 450,000 Twitter followers and 150,000 followers on LinkedIn. Even just a larger network of shares on LinkedIn can be a great benefit.

Thought Leadership 81

Thought Leadership Content Distribution SEO 81

SocialPilot

JANUARY 15, 2024

Webinars are the most common types of business-related video. Videos that can be watched vertically on mobile devices showed the most engagement on Facebook. Social Media Video Trends for Linkedin 61. Video content is the most shared post on Linkedin. Around 80% of Linkedin users prefer watching videos with sound off.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Sprout Social

MARCH 19, 2020

Maybe it’s your experience working within a niche industry or vertical. Share your case studies in industry LinkedIn and Facebook Groups. Ask employees to add case studies from their clients to their LinkedIn publications. . Every agency starts with a specific type of expertise. What do you do better than everyone else?

Advertising Agencies 112

Advertising Agencies Paid Search Agency Social Media Ad Agencies 112

SmartBug Media

JANUARY 18, 2021

Have a resources center for all of your blogs, e-books, webinars, and so forth. Leverage a vertical strategy. After all, what human would follow you on LinkedIn, Facebook, and Twitter to read the exact same message on each platform? Have small page sizes for fast load times. Incorporate proper conversion paths.

Inbound Marketing 116

Inbound Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 116

Insider Interviews

APRIL 1, 2020

Palmer, of CNN, CNBC, Fox 5 NY contributor fame, advises companies on their “digital transformation” and was also a LinkedIn Top Voice in Technology. He uses Zoom for meet-ups with 150 or so attendees and Webinar Jam for one-to-many.) like when smartphones [drove] vertical video. And I needed help.

Digital Transformation 52

Digital Transformation Opinions Verticals Webinar Metrics 52

ClearVoice

JULY 6, 2021

LinkedIn video stats. A full two-thirds of marketers say they plan to publish video content on LinkedIn in the coming year. About 63% of video marketers who currently use LinkedIn in their video marketing efforts plan to continue to use the platform as part of their video marketing strategy in the future. LinkedIn ).

Stats 98

Stats Video Marketing Planning Emarketing 98

Martech

SEPTEMBER 24, 2021

The ICP should consider relevant account characteristics including industry/vertical, size (both employee number and annual revenue), budget, geography and technology used. Firmographic data can be sourced from annual reports, LinkedIn and third-party vendors.

Account Based Marketing 126

Account Based Marketing Enterprise Management Work Management Paid Content 126

The ABM Agency

FEBRUARY 19, 2023

The 1:Few strategy is focused on developing relationships with fewer but more valuable prospects by leveraging existing relationships or customizing content specifically for them; this could include relationship building tactics like webinars or events tailored just for them. so that you can focus on those with higher chances of success.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

The 1:Few strategy is focused on developing relationships with fewer but more valuable prospects by leveraging existing relationships or customizing content specifically for them; this could include relationship building tactics like webinars or events tailored just for them. so that you can focus on those with higher chances of success.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

NuSpark Consulting

DECEMBER 9, 2012

Write a short paragraph on what your paper is about (think about the target audience) and get it out on LinkedIn groups, Twitter, Facebook, and Google+. With LinkedIn, promote your white paper in a form of discussion. . LinkedIn Example: How has technology improved the performance of your sales staff? Webinars and Slideshare.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

The ABM Agency

APRIL 10, 2023

You can use various tools like Crunchbase, LinkedIn Sales Navigator, or even public financial statements to gain insights into these aspects. LinkedIn), it is necessary to pinpoint those who are likely in charge of making buying choices about your services/goods inside these companies.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Hubspot

FEBRUARY 1, 2021

They can use outlets such as Medium , LinkedIn, and even their own company blog to write about their experience or expectations for the event. Additional organizations to consider are regional, national, and international associations focused on a specific facet of your vertical. Use LinkedIn for promotions targeted to your industry.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Terminus

OCTOBER 29, 2021

You don’t need an army of content writers to top-of-the-funnel content such as articles, blog posts and webinars. Because in the era of email and LinkedIn spam, direct mail stands out and gets much better response rates (37% accounts responded in this case). Overview of the Three Campaigns. Creative Direct Mail Outreach.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

NuSpark Consulting

MARCH 3, 2016

Post it out on LinkedIn groups, Facebook, and Google+. On LinkedIn, promote your white paper in the form of a discussion, for example: “How has technology improved the performance of your sales staff? Webinars and SlideShare. After you explore specific verticals that target your industry, check out the Google Display Network.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Hinge Marketing

NOVEMBER 11, 2020

To put the findings in perspective, we compare key consulting firm results to other professional services verticals such as Accounting & Financial Services and Technology & Software. LinkedIn remains the most dominant social media platform for consulting buyers with more than 83% using it. Sampled Both Buyers and Sellers.

Consulting 157

Consulting Research Work Management Marketing Management 157

Zoominfo

OCTOBER 22, 2021

Shift that priority to your business developers when your immediate plans involve some of the following: You’re expanding into new industries or targeting new verticals (e.g., They’ll need to be able to sell through social media (particularly through LinkedIn) as well as via sales calls.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

Biznology

MARCH 15, 2016

Before I start, please attend my free webinar on March 22, Do-It-Yourself Influencer Marketing. LinkedIn and Twitter has made this even easier. The worst thing about the internet has been the commodification of friendship. Even before the internet, I am sure you’ve been to a mixer and have seen people really work the room.

Blogger 80

Blogger Work Management Burn Rate PR 80

Bluetext

MARCH 24, 2023

In a recent Hootsuite social media webinar, it was revealed that consumers are turning to social media for recommendations over Google. Businesses across all verticals are taking note of this, and so should yours. Every day people turn to social media to connect with friends and family, pass the time, and find answers.

Social Media 26

Social Media Marketing Budget Webinar Metrics Media 26

6sense

FEBRUARY 15, 2022

Connect with Don on LinkedIn , Twitter and Salesforce Trailblazer. BDRs often have to fight through the following: Receiving leads that should have been routed to another rep covering the territory or industry vertical. P2s are leads that have attended a live event or viewed a webinar on demand.

Sales Management 62

Sales Management Top of Funnel Ideal Customer Profiles Marketing Analytics Tools 62

Marketing Craftmanship

JANUARY 16, 2013

Webinars and public forums entail lead qualification and follow-up with prospects. LinkedIn, Twitter and Facebook must be updated regularly to stay relevant. B2B firms invest significant dollars and hours maintaining a broad range of marketing tactics that may or may not demonstrate economic value.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

LiveRamp

JULY 12, 2019

Third-party data helps you extend the reach and accuracy of targeting on social media platforms, such as Facebook, Twitter, Snapchat, and LinkedIn. . Augmenting first-party data with third-party data can help improve campaign performance for advertisers across multiple verticals. How the Data Works for You.

Social Media 49

Social Media Media Ethics Advertising Agencies 49

Hinge Marketing

NOVEMBER 5, 2020

To put the findings in perspective we compare key T&S results to other professional services verticals such as Consulting , AEC , and Accounting & Financial services. Similarly, webinars are now on a par with conferences and events as information sources. Sampled Both Buyers and Sellers.

Cost 124

Cost Business Sample Pricing 124

The ABM Agency

APRIL 21, 2023

You can gather this information through various sources such as LinkedIn profiles, company websites, industry reports or even AI-powered lead scoring tools. You can use various tools like ZoomInfo, DiscoverOrg , or LinkedIn Sales Navigator to find companies matching these characteristics. Identify Key Performance Metrics B.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Valasys

APRIL 27, 2020

Host Webinars to Engage with the customers. Hosting webinars is an impeccable strategy for content marketing during Coronavirus that not just helps to educate the viewers but also keeps them engaged and glued to their screens. Include panel discussions in the webinar to keep the conversations flowing.

Paid Search Agency 69

Paid Search Agency Content Marketing Advertising Agencies Webinar Metrics 69

Hinge Marketing

OCTOBER 26, 2020

To put the findings in perspective we compare key A&FS results to other professional services verticals such as Consulting and Technology & Software. . Similarly, webinars are now on a par with conferences and events as information sources. LinkedIn is used by over 77% of buyers, making it the dominant social media platform.

Buyer's Journey 118

Buyer's Journey Studies Consulting Webinar Metrics 118

Zoominfo

AUGUST 26, 2021

Shift that priority to your business developers when your immediate plans involve some of the following: You’re expanding into new industries or targeting new verticals (e.g., They’ll need to be able to sell through social media (particularly through LinkedIn) as well as via sales calls. to the realities of your new market segments.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

Madison Logic

OCTOBER 18, 2023

Amplify Your Brand and Demand Strategy with CTV Joint research from Google and Bain & Company found that a majority of buyers across various verticals have an initial consideration list and ultimately select a vendor from that day one list.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Televerde

NOVEMBER 3, 2020

We have caught up several times since at industry and marketing events, and it was my great pleasure to be a recent guest on the Televerde Morning Marketing Mug webinar series she hosts. A: Well, it feels like forever since I first took Modern Marketing to the webinar and event speaking circuit, and it has certainly evolved since!

Planning 59

Planning Analytics Enterprise Management Work Management 59

KoMarketing Associates

NOVEMBER 12, 2019

Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. 5 Tactics to Improve B2B Lead Quality on LinkedIn. SaaS marketing is fierce. SaaS marketers also tend to be intensely data-driven.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

Lake One

MARCH 24, 2020

While the industry is still heavily relationship-driven, like every other vertical it’s been affected by digital disruption. The content is designed to convert prospects along with conversion funnels, maybe you provide a webinar or request a quote. Join groups on LinkedIn, set up feeds or lists on Twitter or search on Facebook.

Lead Generation 45

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 45

Oktopost

MARCH 31, 2021

Whether it’s a newsletter, a promotion, or an invitation to a webinar, adding a video element can potentially increase conversions by up to 80%. Facebook, YouTube, and even LinkedIn have well-developed live-streaming features. Simultaneous live chat adds an extra element of communication between you and your viewers. .

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Terminus

SEPTEMBER 29, 2020

They led customers to a landing page for a scheduled demo and then a customer-only webinar. Think about company size, industries, verticals, or even new personas. To start, we recommend account-based display advertising, LinkedIn, and one-to-one email. So you already have a starting point or list of accounts to focus on.

Account Based Marketing 26

Account Based Marketing Marketing Funnels Top of Funnel Bombora 26

Smashmouth Marketing

DECEMBER 30, 2008

Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Don't just throw your logo out and send a promotion, use Whitepapers, use Webinars, publish an informative blog, bring value. Great place to use twitter to share valuable information or LinkedIn Answers.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100