Remove vertical

The Point

article thumbnail

18 Common Features of a Best-in-Class Lead Nurture Program

The Point

Segmentation of key nurture tracks by persona, vertical, or lead source, using dynamic content where possible for maximum scalability. Integration of other, online channels ( Google , Facebook , LinkedIn , Programmatic) to nurture prospects outside the inbox. .

article thumbnail

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Things to Do When Marketing Spend is On Hold

The Point

Audit your existing content library and map each asset by form factor, persona, vertical and funnel stage (early, mid, late). Like surveys, podcasts are ideal fodder for social media (especially LinkedIn), lead nurturing , and demand gen. Here are 10 ideas to consider. Map your content.

article thumbnail

5 Demand Generation Tips for Start-Ups

The Point

In a recent article on LinkedIn that I highly recommend for any tech entrepreneur, Jason Seeba and Ashu Garg spell out the key priorities, milestones, and pitfalls for early-stage companies seeking to acquire customers. Good Content is Your Secret Weapon. Demand generation as a whole, and content marketing in particular, is a meritocracy.