Oktopost

NOVEMBER 12, 2020

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. To help you understand the value this new feature can bring you, let’s get a closer look at the what, why and how of LinkedIn Product Pages. What is a LinkedIn Product Page?

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

KoMarketing Associates

JULY 11, 2019

LinkedIn relaunched their Company Pages as LinkedIn Pages last November. The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before. Make Sure Your LinkedIn Company Page is COMPLETELY Filled Out. Add a tagline.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

Vidyard

JUNE 24, 2020

After a long history of prioritizing the written word, the world’s largest professional networking site LinkedIn is now a prime place to post your marketing videos. LinkedIn’s pivot to video came late, but its conversion has been total. Not long after, the LinkedIn Marketing Blog named video the top thing to post on the network.

Linkedin 168

Linkedin Video Marketing Paid Search Agency Ideal Customer Profiles 168

6sense

FEBRUARY 17, 2022

LinkedIn represents an excellent digital advertising channel for B2B revenue teams to reach the right audiences and drive engagement. But crafting LinkedIn campaigns can be more challenging than creating similar ads for other social networks. If you’re new to LinkedIn advertising, here are five must-know tips to help get you started.

Relevance 62

Relevance Linkedin Paid Search Agency Ads 62

Hubspot

OCTOBER 3, 2021

LinkedIn is one of the most straightforward, accessible forums for effective sales prospecting. And what does it take to productively connect with prospects via LinkedIn? And what does it take to productively connect with prospects via LinkedIn? 5 LinkedIn Prospecting Tips. But how can you make the most of the platform?

Linkedin 76

Linkedin Template Tips Peer-to-peer 76

Metadata

SEPTEMBER 26, 2023

What are LinkedIn thought leader ads? For some context, LinkedIn thought leader ads let B2B marketers promote employee posts from their company’s page via Campaign Manager. Back in 2005, the networking platform revolutionized B2B marketing by launching LinkedIn Marketing Solutions. Spoiler: They did. Act fast and good luck.

Paid Search Agency 52

Paid Search Agency Linkedin Cost Per Click B2B Marketing 52

Oktopost

APRIL 2, 2021

LinkedIn is known worldwide as the professional social media platform, where individuals and businesses can network and connect. LinkedIn’s impressive user list of over 30 million companies is a target-rich environment for savvy marketers. What is LinkedIn Analytics? Where to Find Your LinkedIn Analytics.

Linkedin 78

Linkedin Analytics B2B Marketing CTR 78

Strategic-IC

MARCH 8, 2021

As Account-based Marketing continues to transform the world of B2B Marketing, LinkedIn becomes an increasingly critical tool for reaching your target accounts in an effective way. But what is the secret to ABM success on LinkedIn? In this article we’ll outline: What makes LinkedIn such an invaluable tool for Account-based Marketing.

Account Based Marketing 62

Account Based Marketing Linkedin Sales Management Top of Funnel 62

SnapApp

FEBRUARY 20, 2018

The question is, though: Once you’ve found the right influencer for your vertical, then what? . Jason Quey, VP of Marketing at Codeless , recommends starting with a big list of potential influencers (100+) within your vertical. Here’s an idea of what average influencer posts cost on Instagram by vertical: . Image source. .

Verticals 81

Verticals Outreach Advertising Agencies Cost Per Thousand 81

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. I love LinkedIn. Now, there’s so much spam on LinkedIn that it’s harder to build these casual connections. But as a B2B marketer, I’m going to put my time and my money on LinkedIn.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Hubspot

JANUARY 15, 2020

These five LinkedIn summary templates will help you flesh out your profile in no time flat. LinkedIn Summary Examples for Reps. In the past X years, I’ve helped Y [vertical/sector] businesses [accomplish X results] by [short description of product features]. Download the LinkedIn Story summary template. Hint: Better.).

Template 82

Template Linkedin Ideal Customer Profiles Effectiveness 82

Valasys

DECEMBER 9, 2020

Out of all social media platforms, business owners are inclined towards LinkedIn for the growth of the professional network. LinkedIn proclaims to have 722+ million members in more than 200 countries around the globe. As a result, marketers are leveraging LinkedIn as more of a lead generation platform.

Linkedin 52

Linkedin B2B Marketing Marketing & Strategy Marketing Strategy 52

Contently

SEPTEMBER 24, 2021

He also said users should expect to see more algorithmically recommended vertical videos, from people and topics they don’t follow, over the next 6-12 months. LinkedIn launched a feed to become the social network for your weird work persona. If that sounds a lot like TikTok … that’s because it is. First Facebook.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Vidyard

MAY 27, 2021

After a long history of prioritizing the written word, the world’s largest professional networking site LinkedIn is now a prime place to post your marketing videos. LinkedIn’s pivot to video came late, but its conversion has been total. For any sales rep, LinkedIn is increasingly becoming an essential virtual selling tool.

Linkedin 65

Linkedin Video Marketing Paid Search Agency Peer-to-peer 65

Hubspot

OCTOBER 30, 2017

LinkedIn headlines are essentially the professional version: They ask you to describe who you are and what you do in just one line. But letting LinkedIn choose your headline for you is a mistake. Here are the four secrets to writing an effective LinkedIn headline. How to Write a LinkedIn Headline. Include your value prop.

Linkedin 96

Linkedin Enterprise Management Work Management Examples 96

Scoop.it

DECEMBER 9, 2021

A LinkedIn profile page is similar to resumes. How Important is LinkedIn To Business and Employment. LinkedIn boasts 756 million users, 2 million posts every day, and a reputation as the most trusted social platform in the world, according to Business Insider. Why Should You Optimize Your LinkedIn Profile.

Ideal Customer Profiles 76

Ideal Customer Profiles Profiling Linkedin Optimization 76

Top Rank Marketing

NOVEMBER 29, 2023

We will see more emphasis on vertical channels like TikTok, YouTube or Snapchat, which run their own algorithm that can be worked — just like many do on Amazon. Find out why firms including Adobe, LinkedIn, SAP, Dell, 3M and others have chosen to work with TopRank Marketing — drop us a line.

SEO 118

SEO Trends Top of Funnel B2B 118

SnapApp

FEBRUARY 20, 2018

The question is, though: Once you’ve found the right influencer for your vertical, then what? . Jason Quey, VP of Marketing at Codeless , recommends starting with a big list of potential influencers (100+) within your vertical. Here’s an idea of what average influencer posts cost on Instagram by vertical: . Image source. .

Verticals 54

Verticals Outreach Advertising Agencies Cost Per Thousand 54

CoSchedule

JUNE 29, 2022

When is the best time to post on LinkedIn? LinkedIn differs from other social networking sites as its most prominent use is for professional networking, industry-related conversations, and career-building. Executive Summary: Best Times To Post On LinkedIn In 2022. What is the best time to post on LinkedIn today?

Linkedin 52

Linkedin Analysis Research Best Practices 52

Content Standard

AUGUST 27, 2019

LinkedIn is currently the world’s most popular professional network, boasting more than 645 million users spanning 200 countries and territories worldwide, according to data compiled by the platform. The first article in this series provided a high-level overview of how and why you should use LinkedIn to drive conversions.

Linkedin 62

Linkedin Positioning Practices Ads 62

Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Valasys

AUGUST 23, 2019

LinkedIn unveils a new element of its Success Hub marketing data & insights platform. LinkedIn, as a company, is excited to unveil the LinkedIn Insights & Research Page, which is a new feature within the Success Hub for Marketers functionality by LinkedIn.

Linkedin 40

Linkedin ROMI Verticals Marketing Prospects 40

Sprout Social

JANUARY 29, 2024

However, users are also still largely turning to social media to connect with family and friends, helping Facebook maintain popularity and user engagement on LinkedIn explode. Many B2B companies build their social marketing strategy around LinkedIn. People are also using social media to learn about and purchase products.

Social Media 109

Social Media Allocation Media Marketing & Strategy 109

chiefmartech

JUNE 20, 2016

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Martech

APRIL 20, 2023

Twitter: @jaybaer (270K followers) LinkedIn: Jay Baer (42K followers) Website: JayBaer Jeanne Bliss Jeanne is a leadership and customer experience advisor, who has delivered over 2,000 speeches and workshops for nearly every business vertical. He is also one of the LinkedIn Top Voices, which is the site’s official influencer program.

Marketing Management 108

Marketing Management B2B Thought Leadership Marketing Analytics Tools Thought Leadership 108

Webbiquity

JUNE 22, 2021

And most B2B businesses sell on primarily a vertical or horizontal basis. Do they congregate on specific forums, or LinkedIn or Facebook groups? This is your target prospect’s company size and industry segment. Do you sell into the small to midsized business (SMB) market? Large enterprises? Somewhere in between?

Buyer Personas 321

Buyer Personas Enterprise Management Marketing Automation Services Work Management 321

Vidyard

MAY 1, 2020

LinkedIn Video 2.4 LinkedIn Video. LinkedIn can now safely be called a video-friendly social network. On LinkedIn, you’ll see lots of videos about successful funding rounds, hot takes on the state of an industry, praise for mentors, off-the-cuff interviews, and live broadcasts from conferences. Contents 1. TikTok Video 2.8

Paid Content 147

Paid Content Social Media Video Marketing Media 147

Marketing Insider Group

MARCH 29, 2021

If you’re expanding into new verticals, you might need to add some writers who have expertise in those industries. For instance, if you were strictly a B2C company and have opened up a new B2B market, you should brush up on LinkedIn content best practices since your business executive prospects will probably look for LinkedIn posts.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. Consider your target demographic, organization, industry vertical, goals, challenges, and buying criteria.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

The Point

MAY 19, 2020

Segmentation of key nurture tracks by persona, vertical, or lead source, using dynamic content where possible for maximum scalability. Integration of other, online channels ( Google , Facebook , LinkedIn , Programmatic) to nurture prospects outside the inbox. .

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

Contently

APRIL 27, 2021

You’re a failure as a marketer if you don’t have a personalized ABM strategy across your core three verticals, one thought leader on Twitter declares. Meanwhile, over on LinkedIn, you learn that if you don’t get on TikTok TODAY , your brand will be left in the dust.

Education 158

Education Content Verticals Trigger Marketing 158

Contently

OCTOBER 5, 2020

Along the way, we also mix in social posts on Facebook, Twitter, and LinkedIn that link to the registration page and dedicate a spot to it in our weekly newsletter. Next up, we decided to put the same banner on our blog homepage and test out a vertical banner on the right rail of our individual article pages.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

illumin

NOVEMBER 24, 2023

Since many target audiences are best reached on social media sites via short-form videos, many organizations are switching up their strategies to include more short, vertical clips. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.

Advertisements 52

Advertisements Advertising Trends Mobile Advertising 52

Onalytica B2B

APRIL 3, 2018

Slowly, I started using LinkedIn for content posting and networking and Facebook page for content development and marketing. As a co-founder of Digimarketerz (my previous digital marketing consultancy startup), I have helped many clients from cross-vertical domains. Email at nikhilchhajar@gmail.com , Message on LinkedIn or Twitter.

Startups 231

Startups Work Management Social Media Marketing Management 231

Webbiquity

JANUARY 26, 2021

But as search engine algorithms evolved (changing content marketing and making social bookmarking less helpful), a handful of social networks grew dominant (especially in the B2B space), and reputation management became largely reduced to LinkedIn and Twitter (plus maybe PeopleBrowsr and about.me ), the WPO model had to adapt as well.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Webbiquity

DECEMBER 1, 2020

That group is different for every vertical market. Follow your influencers on Twitter, connect on LinkedIn, mention them, share some of their content…this approach is much more likely to get you a “yes” when you do your outreach. Want them to tweet out something for you or share something on LinkedIn? Give to get. Be authentic.

Enterprise Management 274

Enterprise Management B2B Marketing Work Management Marketing Management 274

MindFire

JULY 28, 2021

Given that very few answer their phone, reply to emails, or eagerly follow up on LinkedIn messages (haha!), We studied commercial printers, agencies, and various B2B verticals that are successfully marketing & selling right now. a refrain we commonly hear is “ What’s working for others to generate new business?

Class 98

Class Webinar Metrics Verticals Marketing & Strategy 98