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Digital B2B Marketing

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Which Social Network is Right For B2B Marketing?

Digital B2B Marketing

Mashable : Twitter is huge, LinkedIn isn’t even included. Jay Baer’s Convince & Convert : Twitter leads today, LinkedIn is growing. Influencers : hand-select 10 to 15 key influencers in your vertical and search them out on social networks. THECOOLIST : Facebook is completely dominate.

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Email Marketing 2.0 is Facebook and More

Digital B2B Marketing

Facebook, and to a lesser extent Twitter, LinkedIn and vertical social networks, allow companies to distribute content, create discussion, receive feedback and give us a platform to publish alongside marketers and media powerhouses. A large budget is still an advantage, but it is an advantage that can be overcome.

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Is LinkedIn Really for Sharing Content?

Digital B2B Marketing

As LinkedIn share buttons pop up across the web and share counts climb, it appears LinkedIn is quickly becoming a major platform for sharing articles and links. The truth is, LinkedIn isn’t where we share. Yes, I'm a big fan of LinkedIn, I'm just not placing buy orders today.]. Twitter again. Link expansion.

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LinkedIn is the New B2B Media Powerhouse

Digital B2B Marketing

For B2B marketers, LinkedIn cannot be ignored. Does LinkedIn have a defensible advantage as a B2B media player as they go into an IPO? Will the advertisers driving marketing revenue (approximately one-third of LinkedIn’s revenue) see results and continue investing? Resisting this trend is benefiting LinkedIn.

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