The Point

FEBRUARY 28, 2023

Whatever the reason, unused funds are a lost opportunity for both the partner and the sponsoring vendor. What’s your unique selling proposition (USP) in the context of your partnership with this particular vendor? Or an ad on LinkedIn. For some, it may be the hassle of navigating an onerous MDF approval process.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

SmartBug Media

DECEMBER 9, 2019

B2B customers conduct about 12 searches prior to engaging a brand’s website. Over 51 percent of B2B buyers state that content plays a vital role in their decision-making process—much more than even a year ago—and 75 percent of people who selected a vendor, stated that content was an important factor in their decision-making process.

Linkedin 81

Linkedin Paid Search Agency Companies B2B Sales 81

KoMarketing Associates

JANUARY 19, 2022

WordPress is one of the most used site-developing solutions out there, with an estimated 64 million websites currently running on the platform. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed. LinkedIn, Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

MARCH 3, 2014

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. According to the LinkedIn blog post , influencer posts have been very successful, averaging more than 31,000 views and receiving more than 250 likes and 80 comments per post.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

Martech

AUGUST 15, 2023

LinkedIn: Tasso Argyros (8K followers) Twitter: @tasso (2.1K LinkedIn: Tasso Argyros (8K followers) Twitter: @tasso (2.1K LinkedIn: Ben B l oom (2.5K LinkedIn: Greg Krehbiel (2.3K LinkedIn: David Raab (9.6K Ideas to Kickstart Your Marketing” LinkedIn: David M Wallace (2.6K LinkedIn: Zach Wenthe (2.6

Enterprise Management 94

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 94

Webbiquity

AUGUST 18, 2020

Pricing: contact vendor. Pricing: contact vendor. There’s a main stage for keynote-style presentations, expo booths where attendees can interact with vendors, breakout session areas, and one-to-one video networking. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

KoMarketing Associates

APRIL 1, 2020

The February 2020 edition of “The CMO Survey” revealed that more customers place an emphasis on trusting relationships with vendors when it pertains to business, outpacing factors such as superior innovation, product quality, and low price. How do B2B marketers build trust in today’s digital marketing environment? Brand Mentions.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. LinkedIn is allowing more and more individuals into its long-form content publishing platform on a rolling basis.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

Biznology

AUGUST 11, 2016

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

Martech

APRIL 20, 2023

Twitter: @jaybaer (270K followers) LinkedIn: Jay Baer (42K followers) Website: JayBaer Jeanne Bliss Jeanne is a leadership and customer experience advisor, who has delivered over 2,000 speeches and workshops for nearly every business vertical. He is also one of the LinkedIn Top Voices, which is the site’s official influencer program.

Marketing Management 112

Marketing Management B2B Thought Leadership Marketing Analytics Tools Thought Leadership 112

NuSpark Consulting

MAY 7, 2016

In the same study, 68% of respondents strongly agree that B2B vendors would be better off curbing sales messages to improve the quality of their content, and a whopping 80% of decision makers prefer receiving company information in a series of articles versus an ad. Most effective B2B social media platform: LinkedIn: 66%.

B2B Sales 100

B2B Sales Linkedin B2B Marketing B2B 100

Webbiquity

NOVEMBER 9, 2021

Your Website Home Page (and Product Pages). That, along with PR contact information and your website URL. Vendor directories and buyers guides are often produced by industry-specific publications, associations, and other organizations. Social Media Account Profiles (Especially LinkedIn). Media Quotes (Carefully).

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Martech

MARCH 28, 2024

Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications. Where available, we’ve linked vendor mentions in this article to video examples of the AI capabilities built into their tools.

Marketing AI 128

Marketing AI Work Management Marketing Management Examples 128

Martech

DECEMBER 4, 2023

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. Many B2B marketers struggle with poorly done and unattractive creative elements, including website design and functionality.

B2B Marketing 106

B2B Marketing Trends B2B Planning 106

Biznology

DECEMBER 15, 2021

Vendor consolidation. But Brinker pointed out in an interview recently that the martech product list (at 8,000 in 2020) is an ever-evolving organic entity, with vendors entering and leaving all the time. Look at the new self-introductory video clips parked behind the LinkedIn profile pictures of people in Creator Mode now.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Biznology

SEPTEMBER 7, 2016

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Here is the actual LinkedIn summary for Judy Schramm , CEO of ProResource Inc., You will be proud of the way you look on LinkedIn.

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80

Martech

FEBRUARY 8, 2024

Tracking prospect activity on our website. Google, LinkedIn and Facebook are driving CPC up. Professionals trust search engine results and comparison websites less. They barely trust vendor websites at all. We were doing it all back then, with very little playbook guidance: Lead magnets. Lead capture forms.

Marketing AI 120

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 120

Martech

OCTOBER 5, 2023

That’s according to a new study by Bynder , a digital asset management (DAM) software vendor The study first showed 1,000 marketers a set of images and asked them which were created solely by AI (they were allowed to make multiple selections).

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Mobile Advertising 117

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Use Google Image Search to search for your logo and find locations where it has been placed without a link to your website. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Martech

DECEMBER 19, 2023

The agency has coined this capability “Active Listening” and has been actively pitching this service to advertisers, showcasing the feature on its website, reports 404. A CMG rep was reportedly spotted on LinkedIn promoting this service, encouraging interested parties to get in touch so that they could provide more information on prices.

Paid Search Agency 117

Paid Search Agency Advertising Agencies Conversion Ads 117

The Marketing Blender

NOVEMBER 25, 2019

How to optimize your LinkedIn profile for B2B success. 10 tips and best practices to optimize your LinkedIn profile for B2B sales. LinkedIn is not just for people looking for a new job and recruiters looking to poach talent. So, making small adjustments to your LinkedIn profile can make a big difference. Our Services.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Optimization 52

Webbiquity

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. Further, “80% of leads sourced through social media for B2B marketers come from LinkedIn…(and) LinkedIn drives more traffic to B2B blogs and websites than Facebook and Twitter combined.” Image credit: CMI. Another 4.1%

Enterprise Management 225

Enterprise Management Twitter Marketing Management B2B Marketing 225

Martech

SEPTEMBER 20, 2023

By seeing if the content leads to a “view-through” to a website or a landing page, Channel99 will be able to attribute the activity back to the ad. This should benefit not only B2B marketers but also the vendors they rely on.

DemandBase 97

DemandBase Marketing Attribution Account Based Marketing B2B 97

BOP Design

OCTOBER 13, 2020

Remember that your existing audience may be a mix of customers, vendors, and prospects. Read more: A B2B website in the Age of COVID-19. LinkedIn is a great spot to craft a paid ad for a webinar – particularly since LinkedIn users often turn to the platform for professional development and vendor resources.

Webinar Metrics 122

Webinar Metrics Promotion Tips Paid Social Agency 122

Zoominfo

MAY 22, 2020

such as websites visits, social media posts, or online purchases?—fall In 2018, 1,000 consumers were asked about their data privacy by Akamai, a vendor that sells cloud security and content delivery platforms. Business-to-business vendors can cull this info from LinkedIn profiles, email signature lines, and traditional business cards.

Privacy 195

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 195

KoMarketing Associates

JANUARY 2, 2018

As marketing technology continues to evolve, the demand for resources supporting both problem awareness and vendor validation increases dramatically. The good news is that more martech vendors appear to be up to the challenge in providing resources for new users and more experienced marketers. Obtain Certifications.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Webbiquity

MARCH 30, 2021

When B2B sales prospects and customers share their contact and other information with a vendor, they expect that information to be used to personalize their brand experience. A form of artificial intelligence, live chat allows customers to interact with support representatives in real-time through a chat box on your website.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Martech

SEPTEMBER 20, 2022

Selecting a digital asset management (DAM) vendor and an implementation partner puts in place the foundation you’ll use to grow your DAM. In the first article of this two-part series, we’ll focus on selecting your DAM vendor. There’s a wealth of DAM vendors on the market today for every budget. Show me the money.

Digital Asset Management 97

Digital Asset Management Work Management Marketing Management Ad Building 97

Webbiquity

APRIL 10, 2018

The top three priorities for marketers this year are converting leads to customers (74%), growing website traffic (57%), and increasing revenue from existing customers (46%). LinkedIn Pulse ). But because of their reliance on channel partners, B2B vendors are having difficulty delivering a more personalized, B2C-like experience.

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

DealSignal

APRIL 10, 2024

Comparing vendors on a third-party review website. This is something not typically provided by vendors—you would get this from your internal tech stack. This can be vendor comparison guides, case studies, and more. Spikes in content consumption—either on your website or on third-party websites.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Martech

MARCH 31, 2023

They typically have websites, newsletters, podcasts and webinars. Vendor offerings Many tech vendors offer product training and certifications – especially big players like Salesforce and Adobe. Some form around specific products, which vendors sometimes explicitly support, while others form around specialties.

Work Management 99

Work Management Marketing Management Training Vendors 99

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. An example might be a vendor of video surveillance systems partnering with a manufacturer of access control solutions.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How can you optimize your profile to be “findable&# for the right phrases within LinkedIn?

Linkedin 100

Linkedin Tactics Tips Work Management 100

sagefrog

DECEMBER 13, 2023

After all, selecting the right vendors can be the difference between employees and customers having a positive or negative experience at the facility. Using LinkedIn to Reach Target Audiences Once you have a clear picture of your target audience, you will likely find that LinkedIn is an effective way to generate leads.

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. How to Do Social Selling on LinkedIn. The LinkedIn Social Selling Index is a unique metric that offers insight into the success of an individual’s or brand’s approach to social media sales.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Zoominfo

AUGUST 31, 2020

Let’s examine 3 data-centered predictions from the perspective of a prospective buyer , aspiring vendor, and B2B, at-large. They have 85 employees on LinkedIn and they’ve never had a data scientist, machine learning engineer, or data engineer, according to LinkedIn. 2) Vendor Viewpoint: Beta Testing AI Is Iterative GPT-3.

Marketing AI 179

Marketing AI Marketing Automation Services Work Management Marketing Management 179