Paul Gillin

JUNE 29, 2011

The site is organized in “chapters&# by platform – Facebook, LinkedIn, Ratings and Reviews, QR codes and the like – and presents really useful tutorials in a step-by-step format, many including video. It’s a low-key approach to branding that uses the quality of the content to validate the service.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

JULY 15, 2011

Because a little negativity reinforces the validity of the positive comments you publish. Corporate case studies used to have a purpose in the days when customers couldn’t find each other, but today all it takes is a few searches or LinkedIn queries to identify experienced buyers.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

OCTOBER 7, 2010

For example, I have 725 friends on Facebook, nearly 1,000 connections on LinkedIn, and almost 7,500 Twitter followers. I do believe that some of the core concepts of social CRM are valid. What’s more, I question how much social interactions have to do with decision-making in many cases.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

MAY 27, 2010

Those early outposts looked little like the Facebooks and LinkedIns of today, though. The most prolific contributor to LinkedIn’s “Answers&# forum is Dave Maskin , a New York-based event marketing specialist who has answered an incredible 25,000 questions. Activities are a validation point.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

APRIL 13, 2011

Use a unique tracking code with each promotion and make sure to use a different code for Facebook, Twitter, LinkedIn and e-mail. Post a description and link in relevant groups on LinkedIn. Promote a newsletter sign-up page on Twitter, Facebook and LinkedIn. Publish the best comments as validation of the quality of your content.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

JUNE 9, 2010

Those early online outposts looked little like the Facebooks and LinkedIns of today, though. Activity is also a validation point. The most prolific contributor to LinkedIn’s “Answers&# forum is Dave Maskin, a New York-based event marketing specialist who has answered an incredible 25,000 questions.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

MARCH 4, 2014

In fact, statistically valid research conducted by the University of Massachusetts at Dartmouth over the past several years has documented that about only about one-third of the Fortune 500 and fewer than half of the Inc. That’s assuming the question is valid, which it isn’t. ” Holy cow! I e-mailed Ms.

Research 50

Research Lead Scoring Lead Ranking Validation 50