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Marketing Interactions

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Never Assume B2B Buyers Know How to Buy

Marketing Interactions

OCTOBER 8, 2020

Unsure about the validity of their business case. They tend to be unsure about the validity of their business case, revising it at least once during their buying process. He posted about his view on LinkedIn and stirred up quite a conversation.). Exploring whether they have the resources inhouse to solve the problem.

Buy 77
Buy B2B Peer-to-peer Work Management 77
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Point of View in B2B Content Changes the Game

Marketing Interactions

SEPTEMBER 21, 2021

Edelman and LinkedIn recently released the 2021 B2B Thought Leadership Impact Study. And the report found that only 19% of buyers appreciate content that validates their current thinking. Since the start of the pandemic, content has flooded digital channels trying to gain the attention of self-reliant buyers. The noise is deafening.

B2B Thought Leadership 69
B2B Thought Leadership Thought Leadership B2B Content 69
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