Oktopost

APRIL 30, 2020

LinkedIn, the world’s largest professional network, had no choice but to push out a feature previously in beta – LinkedIn Events. For many businesses, LinkedIn is the busiest hub of activity involving people they most want to reach. How can LinkedIn Events help you connect with them? What are LinkedIn Events?

Linkedin 128

Linkedin Mobile Marketing Work Management Lock-In 128

Hubspot

OCTOBER 16, 2023

Networking on LinkedIn brings you something a cocktail hour doesn’t: data. So you might be wondering, who viewed your LinkedIn profile? Why LinkedIn Views Matter How to See Who Viewed Your Profile Why Can’t I See Everyone Who Viewed My LinkedIn Profile? LinkedIn can even become a key business driver for your company.

Ideal Customer Profiles 71

Ideal Customer Profiles Profiling Linkedin Network Marketing 71

Scoop.it

DECEMBER 9, 2021

A LinkedIn profile page is similar to resumes. How Important is LinkedIn To Business and Employment. LinkedIn boasts 756 million users, 2 million posts every day, and a reputation as the most trusted social platform in the world, according to Business Insider. Why Should You Optimize Your LinkedIn Profile.

Ideal Customer Profiles 76

Ideal Customer Profiles Profiling Linkedin Optimization 76

Act-On

SEPTEMBER 26, 2023

Search for pages that have the word “links” or “resource” in the URL. When you write a guest post or appear as a podcast guest, you typically get a link to your website. You can use a tool like BuzzSumo (they have a free version) and enter the company’s URL. Write your pitch. What makes the content “link-worthy”?

SME 141

SME FAQ Domain Link Building 141

B2B Marketing Traction

NOVEMBER 11, 2014

It’s easy to add an update on LinkedIn and Facebook, right? Write something interesting or compelling about the link you are sharing. Is the article have a fun style of writing or topic? I tend to be more factual on LinkedIn updates and more conversational on Facebook. Not so fast! Here’s how to do it right.

Linkedin 100

Linkedin Facebook Web 2.0 Tips 100

markempa

MARCH 16, 2015

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Here are some ways to make the most of LinkedIn for lead generation: 1.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

The Marketing Blender

NOVEMBER 25, 2019

How to optimize your LinkedIn profile for B2B success. 10 tips and best practices to optimize your LinkedIn profile for B2B sales. LinkedIn is not just for people looking for a new job and recruiters looking to poach talent. So, making small adjustments to your LinkedIn profile can make a big difference. Our Services.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Optimization 52

KoMarketing Associates

FEBRUARY 10, 2021

The most basic elements of search results are titles, descriptions, and URLs. While recent research has found that Google rewrites meta descriptions 70% of the time , it’s still worth the effort to write them. Search Result URL Information. Best Practices for URLs. Keep the URL concise. Basic SERP Features.

SERP 295

SERP Features Google Top of Funnel 295

Webbiquity

NOVEMBER 9, 2021

Your unique value proposition (UVP) may be the most important collection of words you ever write as a marketing professional. How to Write a UVP. That, along with PR contact information and your website URL. Social Media Account Profiles (Especially LinkedIn). Image credit: Noah Näf on Unsplash.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Hubspot

DECEMBER 7, 2017

I don't know about you, but I have an odd fascination with LinkedIn's "Who's Viewed Your Profile" feature. A fan of my writing? Regardless of my own profile viewers, the fact remains that LinkedIn has always served as an interesting platform to digitally network, share information, recruit, and advertise. My manager?

Demographics 77

Demographics Linkedin Marketing Websites Domain 77

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. B2C can appeal to all at once. In B2B, we play the long game.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Content Marketing Institute

DECEMBER 10, 2018

The word is “LinkedIn.”. If you did, you’re in the same camp as many LinkedIn users who think of their LinkedIn profile as their online resume. LinkedIn = conversation. View @LinkedIn as a conversation platform, not just a digital resume. Their strategies center on the goal of driving conversations on LinkedIn.

Linkedin 104

Linkedin Peer-to-peer Brand Identity Branding 104

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Profile Photo (Headshot).

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

Biznology

APRIL 24, 2013

LinkedIn isn’t just the world’s largest professional networking website–it’s an empire with over 200 million members at last count. Today, I’ve decided to focus on sharing tried-and-true tactics for writing a personal LinkedIn profile that can’t be ignored by your prospects or future connections.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

Metadata

JANUARY 22, 2024

Log into LinkedIn or go to Google Trends and you’ll immediately see that everyone—marketers included—are pumped about AI. The time it takes to edit AI-generated content is often longer than it takes to write it from scratch, essentially eliminating the time-saving benefits touted by AI’s biggest fans. Prefer video? Be specific.

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

Webbiquity

JUNE 7, 2018

Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Use LinkedIn Ads. Images via LinkedIn Marketing Solutions.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Biznology

APRIL 15, 2014

LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. LinkedIn isn’t simply an SEO placeholder for your brand, your company, or your name. Completely Fill Out Your LinkedIn Profile. Maybe you set up your LinkedIn profile years ago.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

seo.co

FEBRUARY 1, 2023

You also want to set up profiles on other social media platforms like Facebook and LinkedIn. For instance, if you own “Cheap Orlando Tires Inc” then it’s acceptable, but if your business is “Tires Plus Orlando,” then you wouldn’t write “Cheap Tires Plus Orlando FL.” The shorter you can make it, the better.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Marketing Insider Group

JANUARY 4, 2021

There are technical aspects, including URL formatting, meta descriptions, and alt tags. Using a content writing service can help. LinkedIn is probably at the top of the list since it’s B2B-focused. See video below for an SEO checklist). Organic SEO isn’t just what you see on the page. Off-site SEO is critical as well.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

ClearVoice

SEPTEMBER 28, 2022

Search engines like Google identify content via their web page URL. If the same content is published on two or more URLs, it’s flagged as duplicate content. Referring domains may point to the wrong URL. With duplicate content, other websites may link to the wrong URL, causing you to miss out on the benefits of backlinks.

Lead Scoring 72

Lead Scoring Lead Ranking Content Tagging 72

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform. Who owns LinkedIn?

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Launch Marketing

JUNE 8, 2022

Writing copy is hard enough, but when you start questioning whether you either do not have enough or too many words, it becomes a challenge that can keep you from finishing your content piece. The most commonly used B2B social media platforms are Twitter, Facebook, LinkedIn and Instagram.

Content Marketing 127

Content Marketing Paper Content SEO 127

nDash

SEPTEMBER 8, 2022

And on that note, we’re happy to announce another feature aimed at helping great writers and marketers who are looking for them: vanity URLs. Where to Find Your Vanity URL. Sharing on Social : Post your profile to LinkedIn, Twitter, Facebook, or other social media sites. Why It Matters. How to Share Your nDash Profile.

Features 52

Features Ideal Customer Profiles Profiling Display 52

Martech

JULY 19, 2023

Getting suggestions on how to edit content to rewrite, expand, condense, or change the writing tone for blogs, websites, landing pages, knowledge base articles, and marketing email. Improve your reporting on return on ad spend by using the new release to track LinkedIn Carousel Ads within HubSpot (beta).

Data Hygiene 94

Data Hygiene Privacy Landing Pages CAN-SPAM 94

SmartBug Media

NOVEMBER 24, 2021

Start driving pre-launch traffic to your URL. You can start to drive traffic to your site URL before the official website launch to increase visibility in search engines. Not only should you promote your URL, but also try to get as many links as possible from other sites pointing back to it. Focus on SEO.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Optinmonster

FEBRUARY 21, 2024

Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Just write quality posts, or hire a good ghostwriter to write quality posts for you. Ready to hear how we did it?

Paid Content 78

Paid Content Traffic Webinar Metrics Marketing & Strategy 78

Hinge Marketing

MAY 20, 2015

Highlight Your Visible Experts℠ on LinkedIn As your employees’ expertise gains greater visibility in professional circles, becoming what we call Visible Experts℠ , your professional services firm benefits tremendously. Another critical platform for visibility is LinkedIn. Your challenge is to get found on LinkedIn.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Linkedin Optimization 48

Writing on the Web

JUNE 10, 2010

How Business Owners Can Benefit From LinkedIn’s Features , this week’s featured guest post, by Carol Tice, Make a Living Writing blog. LinkedIn is a highly useful social-media site for business owners looking to connect with prospective customers, suppliers, partners, or other businesses in their town. The blog tool.

Linkedin 100

Linkedin Ideal Customer Profiles Screencast Copywriting 100

KoMarketing Associates

MARCH 13, 2018

Use Google Search Console to find the URLs that link to 404 pages on your site. Publish / repurpose blog posts through places like LinkedIn or Medium. Network through LinkedIn. Participate in a targeted LinkedIn or Facebook group. Write a newsworthy press release and distribute it to key publishers and media outlets.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Anyword

AUGUST 8, 2023

Are you looking for ways to increase the performance of your AI writing? With this integration, you can take advantage of Anyword’s powerful marketing capabilities (like smart Target Audiences, Brand Voice features, and your best performing messaging) everywhere you write! Look no further!

Brand Identity 52

Brand Identity Branding Landing Pages Rules 52

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. ” “Generate a LinkedIn post discussing a recent trend in [Industry].

Examples 78

Examples ROI Planning Work Management 78

Biznology

FEBRUARY 17, 2017

Are all the descriptions, bios and URLs uniform? LinkedIn Personal Profile – because I get a lot of requests to connect from potential business partners. Write down two or three things that you think work for your competitors across their social channels. Write down three things you do better than your competitors on social.

Social Media 144

Social Media Business Media Profiling 144

Conductor

FEBRUARY 22, 2022

Looking at the Career sections of these companies or at employee LinkedIn profiles will help you understand the job titles for each department. Three key SEO skill areas that hiring managers are always looking for are Content Writing, Technical, and Data Analytics. Content Writing. Consultant/Freelancer. It’s a form of Q&A.

SEO 114

SEO Examples Paid Search Agency Ideal Customer Profiles 114

Paul Gillin

OCTOBER 11, 2012

I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. The best way to provoke discussion on LinkedIn is to ask questions. LinkedIn is the only major social network that doesn’t permit brands to interact as members. Write like you talk.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Optinmonster

DECEMBER 21, 2023

The more you write, the higher your chances of getting opportunities that will generate the right kind of traffic. Just enter the URL pages of blogs that interest you and pitch to the ones that cater to the same audience as yours. The topic you’re writing about must be relevant to their target audience, as well as your own.

Campaigns 91

Campaigns Ad Building Planning Paid Search Agency 91

Exo B2B

MARCH 6, 2024

In content marketing, do we write for search engines or for readers? And are we increasingly turning to artificial intelligence (the ChatGPTs of this world) to write our blog posts, as a way of wasting less time, making our lives easier, taking shortcuts? But writing is not enough. Whether B2C or B2B.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Oktopost

APRIL 14, 2023

Post Wizard: AI-powered text editing for social media posts Writing, editing, and tailoring social media posts to multiple networks is time-consuming, and writers often get stuck in the creative process. They can lengthen, shorten, simplify, and rephrase whatever they have been writing, as well as adjust the tone.

Social Media 62

Social Media Work Management Tools Media 62