Customer Experience Matrix

JULY 27, 2009

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. It generates short URLs that directly connect social media responses with Genius.com’s standard marketing and sales support features. That’s a very small step.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

JUNE 19, 2015

It apparently could have imported more social data if I had connected with my own Facebook, Twitter, or LinkedIn accounts. Users are presented with a free-form canvas to build emails or Web pages, with the usual controls for fonts, colors, inserted images, URL links, etc. Content building was more impressive.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

JANUARY 31, 2010

Marketing Studio offers a blog engine tailored to corporate needs: managers can review and approve posts; the system can automatically notify Twitter , LinkedIn and Facebook of new post; and each blog topic is assigned a different URL, which helps with search engine rank.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

DECEMBER 26, 2014

Content is served through short URLs to track consumption and sharing. The system can use IP address to identify the company of anonymous visitors and will look up possible contact names at those firms from external sources including Data.com and LinkedIn. Marketers who want to build their own content are also covered.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

NOVEMBER 29, 2010

The system has expanded its referral reporting to track results by the exact referring URL. Marketing messages can include a button that lets recipients create social media messages with an embedded URL. The messages will be sent under the recipient’s own identity in systems including Facebook, MySpace , Twitter , LinkedIn and Digg.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Customer Experience Matrix

MAY 11, 2011

The system can publish directly to Twitter, Facebook, and LinkedIn accounts. Users can now embed campaign codes within a URL link, making them easier to capture. Silverpop's form builder handles this quite elegantly, without requiring the user to embed rules or a scripting language. social sharing. Salesforce.com integration.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Lead Ranking Automation 120