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B2B Marketing Traction

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3 Tips for Creating Great Posts on LinkedIn and Facebook

B2B Marketing Traction

It’s easy to add an update on LinkedIn and Facebook, right? I tend to be more factual on LinkedIn updates and more conversational on Facebook. On LinkedIn Company pages you have 600 characters to describe your update, but keep it as brief and compelling as possible. b2b content Facebook LinkedIn marketing social media'

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How to Optimize LinkedIn Profile Website Links

B2B Marketing Traction

Here’s a video that show you how to optimize your LinkedIn Profile website links with keywords. Please comment below if this information is helpful or if you have other questions about optimizing your LinkedIn profile! Instructions on Optimizing Your LinkedIn Profile Website Links. Congratulations!

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Should You Blog on Your Website or a Separate Site?

B2B Marketing Traction

As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. Some say that a separate URL gives you more opportunity to “own” the first page of Google search engine results. That way the blog move with you no matter where you work.

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9 Must-Have Basic Business Blog Features

B2B Marketing Traction

A way to share the blog via Twitter, Facebook, LinkedIn, Google+ and more. Optional - A unique URL that matches the blog name ( you can host the blog right on your website which drives more traffic). A tag cloud which displays themes that the blog posts cover. Commenting. Most blog platforms such as WordPress and Blogger include this.

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Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

Unlike LinkedIn, which requires that you have an email address with the business URL ( and have it registered on LinkedIn for some time and have established connections in your profile – see more here ), anyone can set up a Facebook page for a brand or organization.