Navigate the Channel

DECEMBER 7, 2023

Target Through LinkedIn LinkedIn has been proven to be the most effective of all the major social platforms, including Facebook, Twitter, Instagram, and more. Upwards of 80% of leads come from LinkedIn, meaning that all other social platformed combined provide 20% of leads. It makes sense to go where the leads are.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Anyword

NOVEMBER 8, 2021

As an advertising platform, Twitter has a lot of advantages, but there’s one particular drawback: Twitter ad copy specs are quite limited. Twitter is actually the original when it comes to limited character counts; they were famous for their “ 140 characters at a time ” approach. A Short Twitter Ads Guide?

Twitter 98

Twitter Ads Effectiveness Copywriting 98

Top Rank Marketing

SEPTEMBER 22, 2023

percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 percent using Twitter/X having — an 18.6 B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 Tell us about The White Paper Company.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

NuSpark Consulting

MARCH 29, 2015

There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. LinkedIn Lead Accelerator. Here are some examples: Retarget white paper A (top funnel content) for visitors of landing page B who did not convert.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

6sense

FEBRUARY 10, 2022

Of all the digital advertising networks for B2B revenue teams, LinkedIn is one of the most relevant and effective. Let’s look more closely at four ways LinkedIn advertising can level up your ABM B2B marketing strategy. People’s brains aren’t tuned to this frequency when they’re bebopping on Twitter or Facebook.

Account Based Marketing 62

Account Based Marketing ABM Linkedin Advertisements 62

Trade Press Services Newsletter

JANUARY 4, 2024

Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Make sure you have a contemporary, user-friendly website and an active social media presence on essential platforms like LinkedIn and Twitter/X.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Biznology

DECEMBER 7, 2016

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups? Are LinkedIn groups still worth your time? Post discussions consistently.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

NuSpark Consulting

MARCH 30, 2015

There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. LinkedIn Lead Accelerator. Retarget white paper C (mid funnel content) for visitors of landing page B who did convert.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. How many mentions of your brand appear on Twitter, LinkedIn, and other social media platforms? . It’s less about the medium and more about the content.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Launch Marketing

OCTOBER 31, 2018

We’ve shared why your B2B company should be on social media and how to use Twitter in previous blog posts. Why Use LinkedIn Groups? Engaging in LinkedIn Groups. Here are some steps you can follow to join a Group: When logged in to your LinkedIn account, navigate to LinkedIn Groups or use the search bar to search by interest.

Social Media 57

Social Media Linkedin Media Peer-to-peer 57

Content Marketing Institute

DECEMBER 10, 2018

The word is “LinkedIn.”. If you did, you’re in the same camp as many LinkedIn users who think of their LinkedIn profile as their online resume. LinkedIn = conversation. View @LinkedIn as a conversation platform, not just a digital resume. Their strategies center on the goal of driving conversations on LinkedIn.

Linkedin 104

Linkedin Peer-to-peer Brand Identity Branding 104

Onalytica B2B

JULY 15, 2015

We have just built a new tool that allows you to find influencers using your latest blog or white paper. We match the proportional usage of nouns in your content against an aggregate of what an influencer has posted on Twitter over the past 12 months to return the most relevant influencers. Twitter Handle. Ann Handley.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Launch Marketing

OCTOBER 20, 2021

Anyone can create a white paper, but if the information is not accurate or not well presented, audiences members consuming the content will not be impressed and most likely not deem you a credible source or thought leader. White papers: Similar to a research report, white papers are a complete guide to a complex topic or focus area.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

Onalytica B2B

APRIL 3, 2018

Slowly, I started using LinkedIn for content posting and networking and Facebook page for content development and marketing. Podcasts, Speaking Opportunities, White Paper, Product Ideation and Development, Branding and Growth Hacking, Social Media Business Strategies. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU?

Startups 231

Startups Work Management Social Media Marketing Management 231

Onalytica B2B

DECEMBER 8, 2016

Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. These influencers are then ranked by Reach, Resonance, Relevance and Reference.

Curation 192

Curation Ideal Customer Profiles Demographics Validation 192

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Madalyn is for Twitter, what Mari is for Facebook.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

JUNE 4, 2019

Below is a list of other social media platforms, their target audience, and main goals: LinkedIn – Business-focused users – Generating leads. Twitter – New and existing users – Increasing brand awareness. Quora – Top of the funnel users – Improving company thought leadership.

Facebook 121

Facebook Paid Search Agency Ads Campaigns 121

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. LinkedIn lead generation is a mystery for a lot of companies. Job hunting.

Lead Generation 96

Lead Generation Linkedin Paid Content Generation 96

Online Marketing Institute

DECEMBER 15, 2010

White Paper Pundit Helping you understand the world's most unique business communications medium « Brand Promotion in a White Paper: Where Should You Draw the Line? as outlined in my new book: “Crafting White Paper 2.0?. as outlined in my new book: “Crafting White Paper 2.0?.

Paper 40

Paper Best Practices RSS Landing Pages 40

Scoop.it

OCTOBER 6, 2022

Look around you- if people aren’t glued to their Facebook, Instagram, and Twitter handles, they are engaged in fervent discussions regarding what’s trending over there. Open your Twitter account and locate the “Find people you know” link on the left sidebar. On your LinkedIn home page, look for the “Connections” tab.

Social Media 84

Social Media Media Marketing & Strategy Business 84

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. I frequently answer questions on LinkedIn and leave a link to relevant blog posts I’ve written. This is a very successful company. Yes, I’m tragically connected .

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. Write case studies, eBooks, white papers, etc.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Webbiquity

MARCH 31, 2022

Make sure that your brand has a presence on social media platforms like Facebook, Twitter, Instagram, and YouTube as well as video sharing sites so businesses can find you when they conduct voice searches through those channels, too. You can connect with him via LinkedIn and Twitter. Account-based marketing is here to stay.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

KoMarketing Associates

APRIL 27, 2017

Twitter Tailored Audiences. As a component of our B2B online marketing programs, we often use Twitter to research and interact with decision makers and key influencers, as well as share content with interested users. Priority access to new content, white papers, or industry reports. LinkedIn Account Targeting.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

Marketing Craftmanship

JUNE 11, 2015

White Paper…check. LinkedIn and Twitter Accounts…check / check. Both Do-It-Yourself marketers and professional marketers alike rationalize their activity on a tactical basis (number of white paper downloads, website traffic, “Likes” and “Re-Tweets,” etc.), Client Newsletter…check. Trade Show…check.

Planning 100

Planning Trade Show Paper Marketing & Strategy 100

Computer Market Research

OCTOBER 27, 2014

For most, LinkedIn is a social platform for networking, recruiting, and findings jobs, but few realize its true potential towards the channel. Information such as contact name, job title, company, contact information, and associated profiles, makes LinkedIn give sites such as data.com a run for its money. million LinkedIn Groups.

Advertising Channels 60

Advertising Channels Linkedin Marketing & Strategy Ideal Customer Profiles 60

Contently

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. This is a great example from managing editor Benjamin Freed on Twitter. Or you could re-share thought leadership on LinkedIn while adding your brand’s perspective. Recycle your high-performing content.

Ethics 121

Ethics Social Media Trends Copyright 121

Brandpoint

MARCH 25, 2023

If you have eBooks or white papers that you are using as lead generation tools, those pieces are perfect to email to current prospects. Because relationships and referrals are so critical to completing the manufacturing sales process, you’ll want to your sales team actively sharing your content on LinkedIn.

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

Scoop.it

FEBRUARY 22, 2024

Platforms like LinkedIn, Twitter, Instagram, and TikTok allow you to connect with audiences in the spaces where they’re already active. For example, LinkedIn is a prime platform for HR networking and thought leadership. Twitter is ideal for real-time news sharing and commentary.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Navigate the Channel

OCTOBER 5, 2022

Check out a few of our favorite tips to get the most out of your event through crisp and thorough social media event marketing: Customize Twitter and Instagram Hashtags, Livestream to Engage Trade Show Attendees, and Follow Up with LinkedIn Connections. LinkedIn for Long-Lasting Event Connections. What about Tik-Tok?

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Marketing Insider Group

SEPTEMBER 1, 2015

Nothing is more infuriating than reading a white paper from a company you think will be informative about a topic and it ends up being a “How To” on using their product. Create the content – whether it be blog posts, white papers, etc. Twitter – set up 4 compelling quotes from the blog with a link to the blog.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Webbiquity

AUGUST 22, 2017

For example, you can create a business blog that regularly publishes latest industry news and trends in different ways by: Creating White papers you promote through email marketing campaigns. Once you have great content, you can amplify it across social networks like Facebook Twitter, Pinterest, and LinkedIn.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Anyword

DECEMBER 1, 2021

Content writing is the practice of creating the texts for blogs, white papers, e-books, and other kinds of information-oriented marketing efforts. In comparison, content writing seeks to convince you that the brand behind the blog or white paper is trustworthy, so you should buy from it the next time you need their product.

Copywriting 98

Copywriting Marketing AI Paid Search Agency AIDA 98

Pam Didner

AUGUST 16, 2020

If you create a white paper and share it with your customers or use it as part of an e-mail campaign, you are doing content marketing. For example: if a white paper is used for e-mail campaign and event collateral, you need to know the number of downloads as well as the number of business cards collected at the event.

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Onalytica B2B

JULY 18, 2018

Cited as Brand Ambassador for Informa’s Ovum TMT business unit, he reaches tens of thousands of followers as part of the Big on Data blogging team at ZDNet, along with his Twitter and LinkedIn blogging feeds. He is regularly ranked among the top influencers in big data, analytics, and AI.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Multi-Channel 100