ViewPoint

SEPTEMBER 17, 2013

Click to start video at this point —Nowadays there’s a huge push for social selling, with sales reps turning to Facebook, Twitter, and LinkedIn for leads. Twitter: @chris_snell. LinkedIn: www.linkedin.com/in/snellchris. “Used to be lucky if you had an email to go on”. T he next PowerViews will be with Ardath Albee.

Linkedin 120

Linkedin Twitter Video Marketing Education 120

ViewPoint

SEPTEMBER 17, 2013

Click to start video at this point —Nowadays there’s a huge push for social selling, with sales reps turning to Facebook, Twitter, and LinkedIn for leads. Twitter: @chris_snell. LinkedIn: www.linkedin.com/in/snellchris. “Used to be lucky if you had an email to go on”. T he next PowerViews will be with Ardath Albee.

Linkedin 120

Linkedin Twitter Video Marketing Education 120

ViewPoint

DECEMBER 10, 2013

Sales Tools to Leverage LinkedIn. He recommended people look into tools like Ecquire, eGrabber, and SalesLoft, all of which are taking LinkedIn information and importing it into sales tools in structured and meaningful ways. Twitter: @velocity_sales. Chad''s Blog: highvelocitysales.wordpress.com. Stay tuned for more PowerViews.

Buzz 120

Buzz Lead Ranking Linkedin Video Marketing 120

ViewPoint

MARCH 27, 2014

LinkedIn announced it is expanding its mobile advertising opportunities for B2B marketers. Connect with Paul on Twitter: @pgillin. Connect with Allan on Twitter: @allanschoenberg By Dan McDade.' More information and links in the blog.

Social Media 120

Social Media Work Management Marketing Management Media 120

ViewPoint

MARCH 6, 2014

LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. B-to-b marketers have had issues with Facebook for a while, but what accounts for the poor evaluation of LinkedIn, a perennial b-to-b darling? And YouTube in 10th place? With all the hoorah over the appeal of video?

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

ViewPoint

OCTOBER 14, 2011

In a BtoB test, Facebook beat LinkedIn and Twitter when measuring response to targeted ads (IT hardware product). Here are just a few notes I jotted down during the event: By the end of 2012, at least 25% of the content on websites will be video. Mobile will eclipse standard browsers by 2013.

BtoB 120

BtoB PointClear Class Linkedin 120

ViewPoint

AUGUST 18, 2015

You can follow her on Twitter @pamhege or find her on LinkedIn. Today she serves as Managing Partner of Homeport Marketing , a B2B lead-to-revenue firm in Atlanta that builds and rebuilds lead-to-revenue strategies and processes that align marketing and sales to generate consistent revenue growth.

Lead Scoring 120

Lead Scoring Lead Ranking Top of Funnel Leads 120

ViewPoint

DECEMBER 3, 2013

But if you’re a rep who sells heavy machinery, spending a lot of time on Twitter and LinkedIn probably isn’t an effective and efficient use of your time, Dave said. Click to start video at this point — Are you a sales rep in the high-tech industry? If so, you should probably be doing a lot of social selling.

Sales Qualified Leads 120

Sales Qualified Leads High Quality Lead Consulting Video Marketing 120

ViewPoint

MARCH 2, 2011

Blogging, engaging, listening to customers on Facebook or Twitter. Or why is the end goal for Twitter something called engagement? aka attention) Because someone who wrote a book on Twitter decided so? And who said you cannot use LinkedIn to generate sales leads? They're all a necessary component of being online.

Sales Management 120

Sales Management Social Media Work Management Process 120

ViewPoint

JULY 26, 2018

Of course, every program is supported during the interview with quotes from the guest and host on Twitter. LinkedIn articles from the host about the interview are appropriate almost every time. As an example, see Dan McDade of PointClear and his ViewPoint Blog, and his use of an interview on SLMA Radio about Who Owns the Pipeline.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

ViewPoint

AUGUST 20, 2015

You can follow her on Twitter @pamhege or find her on LinkedIn. Today she serves as Managing Partner of Homeport Marketing , a B2B lead-to-revenue firm in Atlanta that builds and rebuilds lead-to-revenue strategies and processes that align marketing and sales to generate consistent revenue growth.

Marketing Qualified Leads 120

Marketing Qualified Leads Lead Ranking Sales Qualified Leads MQL 120

ViewPoint

MARCH 13, 2014

But if you’re a rep who sells heavy machinery, spending a lot of time on Twitter and LinkedIn probably isn’t an effective and efficient use of your time, Dave said. Click to start video at this point —Are you a sales rep in the high-tech industry? If so, you should probably be doing a lot of social selling.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

ViewPoint

JANUARY 9, 2014

When B2B marketers use social channels like LinkedIn and Twitter to showcase thought leadership they create an opportunity to gain credibility with key decision makers and potentially take relationships with prospects and existing customers to another level.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 120

ViewPoint

MAY 14, 2013

LinkedIn leads the way as a social marketing platform for business, offering many ways to connect. Twitter: @BrennerMichael. Michael generally talks about this first with the inside sales team to have them explore ways they may be able to reach consumers that they haven’t with traditional methods. Stay Tuned.'

Cost per Acquisition 120

Cost per Acquisition Peer-to-peer Top of Funnel Barriers 120

ViewPoint

JANUARY 31, 2013

When prospects post about their passions and their activities on LinkedIn, Twitter, and Facebook, savvy sales people can learn how to shape compelling conversations that don’t resemble traditional sales calls.

Peer-to-peer 120

Peer-to-peer Cold Calling Consulting Work Management 120

ViewPoint

MAY 7, 2013

You can connect with Tony Zambito and learn more about his work via the following resources: Twitter: @TonyZambito. LinkedIn: Tony Zambito. Coming Soon: www.tonyzambito.com. The next PowerViews will be with Michael Brenner of SAP. Stay Tuned.'

Buyer Personas 120

Buyer Personas Peer-to-peer Buying Cycle Sales Qualified Leads 120

ViewPoint

JULY 9, 2013

Twitter: @scoremoresales. The next PowerViews will be with Koka Sexton of LinkedIn. The challenge this presents is the ability to justify investing in an expensive comprehensive CRM tool that has been customized, when in fact it’s not reflecting the true data. Stay Tuned.'

Lead Scoring 120

Lead Scoring Lead Ranking Thought Leadership Sales Qualified Leads 120

ViewPoint

APRIL 30, 2013

Click to start video at this point — Social media and mobile markets are more than just ways of boosting one''s reach within LinkedIn, Twitter, and Facebook, there are real robust tools for utilizing and analyzing these marketing channels, Jamie expressed. Jamie shares insight into how you can get ahead of the competition.

Mobile Marketing 120

Mobile Marketing Lead Scoring Lead Ranking Marketing Leads 120

ViewPoint

FEBRUARY 26, 2013

They even connect on LinkedIn and follow each other’s Twitter feeds. Make them see you. In a virtual world it’s easy to lose the sense of connection. Salespeople and customers exchange emails. They talk on the phone. But unless they can see the face of the other person, it’s hard to make a human connection.

Enterprise Management 120

Enterprise Management Thought Leadership Cross-Selling Work Management 120

ViewPoint

JANUARY 11, 2011

Blogs, twitter, Facebook and Linkedin have created an environment where individual sales reps can know showcase their knowledge and value as a partner to their buyers. Social media has leveled the playing field. No longer are the only thought leaders to be found at the top of the organization, they can be found throughout.

Top of Funnel 120

Top of Funnel Ideal Customer Profiles Lead Scoring Lead Ranking 120

ViewPoint

APRIL 28, 2015

When (notice I said when, not if) you go to LinkedIn for background information, look for recommendations made by your contact’s peers. Familiarize yourself with their Twitter presence—specifically the hashtags they use—to get a sense of their interests and beliefs.

Lead Scoring 120

Lead Scoring Lead Ranking Sales Qualified Leads Sales Leads 120

ViewPoint

OCTOBER 11, 2012

He talks about how buyers have more access to more information than ever before, adding, “The buyer has access to your customer base, to my customer base, to my client’s customer base online, through LinkedIn, through Quora, and through social groups. Carlos on Twitter: @cahidalgo. I can collect as much information as possible.”.

Demand 120

Demand Process Work Management Marketing Management 120

ViewPoint

APRIL 18, 2012

Alignment now is particularly important given the new buyer’s journey and what Aberdeen calls “the hidden sales cycle,” or the hidden influences of social media, blogs, forums, and direct peer connections that happen at a hyper scale on LinkedIn, Facebook and Twitter. Trip Kucera at Aberdeen Group: Profile.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

ViewPoint

JULY 10, 2013

Fourteen responders listed twenty total social media tools: I was surprised that only nine listed LinkedIn (though Jonathan Farrington listed it on the top, middle and bottom of his list of three—I only counted it once). I was more surprised that only six of the alum mentioned Twitter. My list: LinkedIn, Blogs, Google.

Social Media 120

Social Media Opinions Tools InsideView 120

ViewPoint

JUNE 15, 2016

Social Media Department – blog, Twitter, Facebook, LinkedIn, iTunes, YouTube and Pinterest, to name just a few. Two major departments compete on rules establishment and daily management (sales and marketing). Marketing Operations Department. Website Management. Public Relations. Investor Relations.

Lead Management 120

Lead Management Work Management Marketing Management Sales Qualified Leads 120

ViewPoint

MAY 2, 2012

Paul believes the “big four” social media sites—Facebook, Twitter, LinkedIn and YouTube—will continue to cement their positions at the top of the social media world as they continue to grow at the expense of smaller operations. It's got to be a solid budget item". Paul’s Blog: gillin.com/blog.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

ViewPoint

MAY 8, 2012

For years now, there's been a steady drum beat coming from content marketing experts who say producing engaging content on LinkedIn, Facebook, YouTube and other social media is the key to success. Why do so many of us pursue getting “Liked” on Facebook or followed on Twitter? Produce engaging content.

Lead Scoring 120

Lead Scoring Lead Ranking Generation Leads 120

ViewPoint

SEPTEMBER 12, 2011

To accomplish this, social profile has been integrated with LinkedIn, Twitter, Facebook and takes advantage of open API. ” Salesforce believes that enterprises will bridge the social divide through… Creation of a social customer profile. Creation of an employee social network. This launches in Winter 12.

Jigsaw 120

Jigsaw Marketing Automation Services Salesforce.com Bandwidth 120