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LinkedIn Advertising Best Practices and Advanced Tips

Webbiquity

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. You can find a complete guide to creating conversions for LinkedIn Ads here.

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Twitter for Business: Is It Time?

Webbiquity

Twitter is in trouble. The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” But it’s not. But it’s not.

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How To Master Your Hashtags on LinkedIn, Twitter, Facebook, and Instagram

Content Marketing Institute

Follow this advice for Twitter, LinkedIn, Facebook, and Instagram. Love or hate them, hashtags have a place in your social content. But to attract an audience who loves them, stop using them willy-nilly. Continue reading →

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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. For the past decade, Twitter has (most often) been ranked as #2. And if it is, can Twitter hold onto that spot? ” So, Twitter is solidly locked as the second-best social network for B2B marketing, right? .”

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Twitter Advertising for B2B Marketers: Twitter Ads Campaign Types

KoMarketing Associates

Are your Twitter efforts paying off — or do you feel like you’re shouting into a crowded room? . While LinkedIn is the most popular social platform for B2B marketing, it’s not the only paid social media platform that can be effective. . Twitter Ads lets you target users based on location, language, device, age, and gender.

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20 Ideas for High-Engagement B2B LinkedIn Posts

KoMarketing Associates

LinkedIn is one of the best places to attract and engage with a B2B audience. It’s not Twitter. If you want to do well on LinkedIn , you’ll need to customize the content you post so it appeals to a LinkedIn audience. There are plenty of content types to create posts with, and plenty of approaches for LinkedIn posts.

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8 Strategies to Grow Your Business with LinkedIn Stories

Marketing Insider Group

It’s time for LinkedIn to get in on the action. And time to update your LinkedIn Marketing Strategy ! Users in a handful of countries already have access to LinkedIn Stories. Don’t worry, they’ll hit the rest of LinkedIn’s 706+ million users in 200 countries soon enough. What are LinkedIn Stories and How Do They Work?

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