Writing on the Web

NOVEMBER 25, 2015

If your blog post doesn’t resonate emotionally, you can’t do a good job of building relationships, inspiring trust, and moving people into taking action. You can reach me here or on LinkedIn. Are you writing stories with feeling on your business blog? Try it and let me know if this makes a good blog post for you.

Content 100

Content Blogger Positioning Business Blogging 100

Writing on the Web

SEPTEMBER 22, 2010

Trust : social proof, statistics, case studies, personal stories. As the writer, you begin to earn credibility and trust by showing you understand their problems. This is also where trust is formed because you admit to the existence of possible objections and address them. Share this on LinkedIn. Blog this on Blogger.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

JULY 13, 2010

How do I get them to know me , like me, and trust me to do business with? It’s still a matter of findability, creating trust and getting people to take action. Quality content builds trust and connections with readers. Your look and feel, your branding, your page design and formatting create trust. Add this to Ning.

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

MARCH 17, 2011

A personal conversation solidifies trust in you. It’s a great way to reward clients for trusting you to become a client. Share this on LinkedIn. Sometimes products can be confusing to people. You see your products from your perspective, not from the perspective of the customer. They learn how to use my services better.

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

AUGUST 3, 2010

I want to invite you to join an incredibly valuable teleseminar from some people I trust. Share this on LinkedIn. The title of the seminar is: How To Raise Your Coaching Fees With Ease & Feel Great About It! Click on the above seminar title to register. I have hosted a similar teleseminar with Kim Ades and Marc Manieri.

Digg 100

Digg Buzz Blogger Tagging 100

Writing on the Web

JULY 15, 2010

if that’s working to get you found, get people to know, like and trust you, and you’re converting readers to clients. You must learn to write quality content that builds trust with your readers and persuades them to take action. Share this on LinkedIn. Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

JANUARY 5, 2011

A monthly newsletter from a service provider isn’t designed to sell something directly, but to build trust and confidence in the professional. But they do want valuable, relevant information and opportunities to interact with professionals they like and trust. Share this on LinkedIn. Blog this on Blogger.

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

DECEMBER 16, 2010

Can people easily get to know you, like you and trust you? Use more webinars to improve client contact and KLT factors (know, like, trust). Share this on LinkedIn. Can people identify your business and know what problem it solves? Are you credible and perceived as trustworthy ? Is it easy to download free offers? What about you?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

MAY 26, 2010

Build trust with readers so they ask for products and services. They can subscribe to your blog, leave a comment, vote on a poll or take a survey, answer a question… connect with you on Twitter, Facebook and LinkedIn. There are a lot of ways to build trust and community. Share resources that can help readers.

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

Writing on the Web

NOVEMBER 7, 2012

LinkedIn has a section where you can ask questions. About our guest author: Megan Totka is the Chief Editor for Chamber of Commerce.com , the most trusted online business directory. Post this offer on your blog and other spots like Twitter and Facebook. One idea from a reader could spawn several in your mind.

Tips 100

Tips Blogger Aggregators Business Blogging 100

Writing on the Web

JUNE 15, 2010

But because I trusted Patsi, I went back to the site a few days later and signed up, getting the username @ZimblerMiller. Share this on LinkedIn. Related posts: Why Use Twitter, Facebook & LinkedIn for Content Marketing? Thus I didn’t join. Another few days later I got my business partner Yael K. Email this via Hotmail.

Twitter 100

Twitter Ning Digg Ideal Customer Profiles 100

Writing on the Web

MARCH 31, 2011

Here’s what else Joe says in his post: So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche. Share this on LinkedIn. And, you do need to add your point of view. That’s what makes you unique and a thought leader.

Curation 100

Curation Digg Content Buzz 100

Writing on the Web

AUGUST 12, 2010

How do you connect deeply with blog readers and gain their trust? There are six types of stories you need to know about yourself, and two of them you need to be telling your blog readers, clients and prospects if you want to gain their trust. Share this on LinkedIn. Through stories. Share this on Facebook. Email this via Gmail.

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Writing on the Web

SEPTEMBER 7, 2010

The big 3: Facebook , Twitter and LinkedIn. You HAVE to join LinkedIn and participate in groups. While it may be a little challenging to have a full-fledged conversation, you can still interact and find out what their challenges are, participate in the conversation when they are looking for solutions and be a trusted advisor.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Writing on the Web

NOVEMBER 2, 2010

Besides, blogs are naturally search engine friendly…Then I thought, oh heck, I trust Brian Clark, let’s give it a whirl and I can always unsubscribe after a month. Share this on LinkedIn. I can’t live without it now. I just love it when it tells me I’ve got a 100% score on a blog post. Share this on Facebook.

Blogger 100

Blogger Tips Digg Traffic 100

Writing on the Web

MAY 25, 2011

Take a moment to trust that the right people will find you, the right people will read your blog, and your words will change or do something that they were intended to do. Share this on LinkedIn. Picture something really good, and get the emotion of that experience. Come out of this “daydream” and start your blog now!

Digg 100

Digg Blast Campaigns Buzz Blogger 100

Writing on the Web

MAY 16, 2011

Trust me on this, you don’t need to buy expensive tools and hire a producer. Share this on LinkedIn. You probably already know you should be using video to attract readers to your website, but you might not know how easy and quick it is. Publishing video on your site is like a client magnet. Share this on Facebook.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

OCTOBER 19, 2010

And if your message resonates with them on an emotional level, they’ll have trust. Share this on LinkedIn. … you can’t get someone to the point of wanting to buy something without first getting their attention. It’s well known that experiences that carry a strong feeling have better chances of being remembered.

Buy 100

Buy Digg Buzz Blogger 100

Writing on the Web

SEPTEMBER 17, 2010

On a human level, it gives people a chance to see you and hear you, which of course goes towards building trust. Share this on LinkedIn. The end result is that I show up in web searches much more often than before I used video clips on the Web. It’s another way to get found. Share this on Facebook. Share this on FriendFeed.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 6, 2010

Trust me, I’m no geek. Share this on LinkedIn. In seconds, after writing a draft, a report is generated, telling me what’s wrong with my headline, use of keywords, description, etc. All I have to do is make a few corrections and usually I can get a 100% score on the 2nd try. This is so easy a 3rd grader can use it.

Blogger 100

Blogger SEO Copywriting Digg 100

Writing on the Web

FEBRUARY 10, 2011

People get to know you, like you, trust you. Share this on LinkedIn. Blogging for your business works like this: You blog about the problems you solve for your clients. You get found on the Web by the people who need your services. They email or call and hire you. Share this on Facebook. Share this on FriendFeed. Email this via Gmail.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

JUNE 16, 2010

And, trust me, I’m not someone with a lot of tech skills. Share this on LinkedIn. Together with my merchant cart, KickStartCart , it gives me everything I need to run an online business, build my marketing database, provide digital products and attract clients with content that’s optimized for search engines.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

DECEMBER 7, 2010

But trust me, it illustrates that even small stories can generate emotions. Share this on LinkedIn. .&# Most people easily allow themselves to be transported to a sunny relaxing state when certain words are mentioned. Maybe my story was weak in that it didn’t really have any drama. Share this on Facebook. Email this via Gmail.

Digg 100

Digg Trigger Marketing Buzz Blogger 100

Writing on the Web

SEPTEMBER 28, 2010

Then people can rationalize their feelings of trust and loyalty with the feature/function stuff. Share this on LinkedIn. In other words, when we throw features and functions at people, we can’t change their behaviour. But when we start with beliefs, we light up the part of the brain that drives decisions and behaviour.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

JULY 8, 2010

And when it comes to things like thought leadership, reputation, credibility and trust, it’s hard to measure in terms of numbers. Share this on LinkedIn. They may be measuring the wrong things. Sales isn’t the only measurement, nor is traffic. Share this on Facebook. Share this on FriendFeed. Email this via Gmail.

Ning 100

Ning Content Marketing Digg Buzz 100

Writing on the Web

OCTOBER 4, 2010

People start to trust us, and if their beliefs are similar, they will want to become loyal fans and customers. Share this on LinkedIn. If you haven’t downloaded this free and easy-to-read ebook yet, don’t miss it. This principle is expressed as “Expose Your Beliefs.&#. What do you and your company believe?

Content 100

Content Digg Buzz Blogger 100

Writing on the Web

JULY 12, 2010

A landing page should build trust because it is obviously a landing page, and not something else. Share this on LinkedIn. The main traps are that a landing page shouldn’t be as wide as a blog for ease of reading, it shouldn’t look like your blog, it shouldn’t have any side-bar widgets or nav bar distractions.

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Writing on the Web

SEPTEMBER 1, 2010

Content marketing that doesn’t resonate emotionally can’t do a good job of building relationships, inspiring trust, and moving people into taking action. Share this on LinkedIn. Next time you review your writing, try to identify possible feelings in the reader. It doesn’t mean you get all new-agey, touchy-feely.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

JUNE 29, 2010

building trust with customers. Share this on LinkedIn. What kinds of results are you seeing from your online content marketing: money and profits? brand recognition, market positioning. thought leadership status. lead generation. joint venture opportunities. I’m curious and now I need to devise my poll or survey.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

DECEMBER 8, 2010

Okay, so I play 2-3 hours of tennis a day, but that’s good for body and brain, and trust me, I’m in a foul mood if I don’t exercise! Share this on LinkedIn. Factor in running a household and being supportive to my wonderful husband, and there’s not much time or energy. Share this on Facebook.

Work Management 100

Work Management Marketing Management Digg Thought Leadership 100

Writing on the Web

JUNE 11, 2010

When you are generous about sharing resources, people respect and trust you. Why Use Twitter, Facebook & LinkedIn for Content Marketing? They are more likely to respond to you in positive ways. What d’cha think? Stimulate any ideas for you? Related posts: 4 Time-Saving Tips for Social Media Marketing.

B2B Marketing 100

B2B Marketing Aggregators B2B Paid Search Agency 100

Writing on the Web

APRIL 13, 2011

You need to become a trusted resource and go-to curator of tips and information that is helpful to people who are interested. Share this on LinkedIn. If you’re a service professional , say a doctor, therapist, lawyer, financial adviser, or health expert, you need to create content that will help your clients. Post on Google Buzz.

Rules 100

Rules Content Digg Press 100

Writing on the Web

APRIL 4, 2011

Another reason for buyer distance is a lack of trust in the content from vendors. Share this on LinkedIn. That information, in addition to reviews and customer commentary, can be found all over the Web. This growing reliance on peer groups for information keeps the buyer away from the vendor sometimes until point of purchase.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

OCTOBER 28, 2010

Let me know that you can be trusted to answer my questions with easy follow up access. Share this on LinkedIn. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Post on Google Buzz.

Digg 100

Digg Buzz Blogger Google 100

Writing on the Web

OCTOBER 21, 2010

Content marketing and the people who write marketing messages must understand how consumers’ brains work if they want to engage and create trust and loyalty. Share this on LinkedIn. The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

SEPTEMBER 20, 2010

I know this seems so common sense it’s not worth spending time on, but trust me, the time you take to write down a few notes on each of these things will be well worth it. Share this on LinkedIn. Here’s a recap of some really key nuggets from this book: Before you write one word of copy, you must first: Know your objective.

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

JULY 7, 2010

Nothing can back fire and destroy trust and credibility more quickly than phony testimonials, as well as vague or anonymous comments. Build trust by being trustworthy. Share this on LinkedIn. There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services. Share this on Bebo.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100