Customer Experience Matrix

JANUARY 22, 2014

On the other hand, it adds a powerful survey tool, easy conversion of emails to Facebook, Twitter, and LinkedIn messages, and easily created “instant offers”. Workflows are currently limited: triggers are based only on email and Web activities, segments are defined only with profile attributes, and the only actions are emails.

Marketing Automation Services 120

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Customer Experience Matrix

JUNE 19, 2015

It apparently could have imported more social data if I had connected with my own Facebook, Twitter, or LinkedIn accounts. Movement can be triggered by user behavior, happen after a specified number of days, or be scheduled for a specific date and time. Scores can be adjusted by actions or triggers.

Marketing Automation Services 120

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Customer Experience Matrix

JANUARY 31, 2010

Marketing Studio offers a blog engine tailored to corporate needs: managers can review and approve posts; the system can automatically notify Twitter , LinkedIn and Facebook of new post; and each blog topic is assigned a different URL, which helps with search engine rank. Email campaigns can execute as batch projects or trigger dialogs.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

JUNE 9, 2009

The moments are set up as real time triggers within Marketo. Sales people can select the individuals and accounts to monitor and the types of activities that trigger alerts. - The system can also open a window to LinkedIn to let the sales rep find network contacts of her own. three Web site visits in two days).

Marketo 120

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Customer Experience Matrix

JULY 3, 2013

Entry can trigger an email, assignment to a drip campaign, or sales agent notification. Social media support includes keyword searches and alerts; real-time or scheduled posting to multiple Twitter, LinkedIn and Facebook accounts; and detailed tracking of results. At the simplest level, a group is just a list. So far pretty normal.

Small Business Marketing 120

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Customer Experience Matrix

DECEMBER 26, 2014

workflows support multiple steps, event-based triggers, wait stages, and a wide variety of actions including lead scoring, lead distribution, list management, alerts, and calls to external Web hooks. Users can define “buy signals” based on combinations of behaviors, which in turn can be trigger actions in workflows.

Marketing Automation Services 120

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Customer Experience Matrix

JANUARY 24, 2015

The features within these functions are unusually sophisticated for a micro-business system: email includes dynamic content and a/b tests; Web pages also support a/b testing; Web forms allow progressive profiling; email and Web responses can automatically trigger a follow-up action.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120