Industrial Marketing Today

AUGUST 10, 2012

The online survey addressed the marketing trends, challenges, and expenditures within the engineering, technical, manufacturing, and industrial communities. 73% of the respondents use LinkedIn, 55% use Facebook and 40% use Twitter However, only 17% of these companies are satisfied with their social media efforts.

Planning 60

Planning Marketing Budget Creation PR Paid Search Agency 60

Industrial Marketing Today

MAY 6, 2011

BTW, I found out about the study from a discussion posted on a LinkedIn group called Automation & Control Engineering. One of the drawbacks of any kind of a year-to-year industry study is the lack of trends because spikes and dips could very well be due to bad data from one year to the next. Digital marketing trends in 2011.

Design 60

Design Work Management Marketing Management Paid Search Agency 60

Industrial Marketing Today

MAY 7, 2010

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

JUNE 24, 2010

I was curious to find out if these trends held true for the industrial sector. I paid a visit to GlobalSpec and downloaded their Trends in Industrial Marketing 2010 report. The second study done by GetResponse (aff. Including at least three social sharing options boosted the rate to 11.2%

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

APRIL 23, 2012

This trend is consistent and was reported in 2010, 2011 and in 2012. If you are on LinkedIn, head over to either the ASME (American Society of Mechanical Engineers) or the SME (Society of Manufacturing Engineers) groups and do a search for skills shortage.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Industrial Marketing Today

JUNE 15, 2010

I am referring to updating, maintaining and sometimes marketing their industrial websites. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JANUARY 26, 2010

This trend towards lower-cost content marketing is likely to continue well into 2010. Make judicious use of Facebook, LinkedIn and Tweeter to communicate directly with your core audience and gather free market intelligence. Is it so outdated that you avoid sending prospects and customers to your site?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60