Marketing Insider Group

JULY 16, 2020

But there is a lack of relevance and a personal connection that is keeping companies from building strong digital relationships on platforms like LinkedIn. This is why I created our upcoming virtual LinkedIn training that will cover the shifts sales and marketing teams need to go beyond brand awareness on social.

Top of Funnel 164

Top of Funnel Ideal Customer Profiles Profiling Linkedin 164

The Forward Observer

MARCH 15, 2024

is the founder and CEO of MarketingProfs, the largest B2B marketing training, consulting, and event company dedicated to helping large organizations, teams, and individuals execute marketing campaigns that drive actual results. About the Author Allen Weiss, Ph.D., He is also a consultant, conference speaker, and Emeritus Professor at USC.

Brand Identity 189

Brand Identity Branding Work Management Marketing Management 189

Metadata

APRIL 21, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. Three ways to lower your CPL on LinkedIn. If you don’t understand how LinkedIn and the algorithm works, you’re bound to fail. Use LinkedIn Lead Gen Forms. Target prospects who are active on LinkedIn.

Cost per Lead 98

Cost per Lead CPL Linkedin Marketing Qualified Leads 98

Webbiquity

APRIL 18, 2024

Data management: Collecting and managing a large volume of data for effective automation can be daunting, especially while maintaining data privacy and compliance Training and adoption : Ensuring your team is fully trained and on board with new automation tools can be a hurdle. This may affect the overall adoption rate.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Marketing Craftmanship

JULY 10, 2023

Regardless of their title, job description or capacity to work the room at a social event, every B2B firm employee should be given training, tools and ongoing support that empowers them to: Manage Their Personal Brand – Clients hire individuals, rather than a firm, to help them. Ask for Referrals – This is a tough task for most employees.

B2B Sales 130

B2B Sales Cross-Selling Work Management B2B 130

Oktopost

FEBRUARY 19, 2024

The Insights We’ve Uncovered: Is LinkedIn still the best network for your employee advocacy program? Is LinkedIn Still the Best Network for Your Employee Advocacy Program? Your advocates are almost nine times more likely to post on LinkedIn than they are on X (formally Twitter), its closest ‘competitor’. Short answer–yes.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

The Forward Observer

NOVEMBER 10, 2023

Over the last ten years, Robert and his firm, The Content Advisory , have advised more than 500 companies, including McDonalds, Salesforce, Hilton, Facebook, UPS, Adidas, LinkedIn, KPMG, NASA, The Bill & Melinda Gates Foundation, and 15 of the Fortune 100.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

NuSpark Consulting

MAY 7, 2016

Because it’s the preferred content marketing platform for B2B, I recently researched some of the latest LinkedIn numbers to get a sense of two things: (1) how the platform is being used for marketing vs Sales, and (2) what can be improved. Most effective B2B social media platform: LinkedIn: 66%. Content Isn’t Everything.

B2B Sales 100

B2B Sales Linkedin B2B Marketing B2B 100

MindFire

NOVEMBER 13, 2020

I didn’t believe in LinkedIn either. Or perhaps you’ve tried LinkedIn, but it hasn’t “worked” for your business. Yet, with 722 million people using LinkedIn worldwide — and a pandemic that’s made face-to-face sales difficult — you can’t afford to wait any longer.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Cold Calling 52

Marketing Insider Group

SEPTEMBER 14, 2020

It’s a shame that manufacturers and others do not clearly see the above firm’s value because on the website they speak to how they deliver 91% on time and in budget vs. the industry average of 40%. Check out our virtual LinkedIn training to see how profiles can drive more selling conversations.).

Differentiation 181

Differentiation Enterprise Management Work Management Marketing Management 181

Salesforce Marketing Cloud

DECEMBER 9, 2021

With the Build Your Personal Portfolio on Salesforce project, you can learn how to build a standout resume website, using the exact platform you’re trying to prove you know to showcase your Salesforce experience. The project guides you through the steps of creating a resume website with the Salesforce platform. Show your skills.

Marketing Websites 98

Marketing Websites Ad Building Peer-to-peer Digital Transformation 98

B2B Marketing Traction

APRIL 29, 2013

Do you want a practical approach to using LinkedIn? LinkedIn has a lot of features, and it’s not easy to understand how to use them and what to do to get results. Here is a checklist for making sure your LinkedIn implementation is successful. LinkedIn will prompt you if your profile is incomplete.

Linkedin 100

Linkedin Practices Ideal Customer Profiles Ad Frequency 100

Scoop.it

DECEMBER 9, 2021

A LinkedIn profile page is similar to resumes. How Important is LinkedIn To Business and Employment. LinkedIn boasts 756 million users, 2 million posts every day, and a reputation as the most trusted social platform in the world, according to Business Insider. Why Should You Optimize Your LinkedIn Profile.

Ideal Customer Profiles 76

Ideal Customer Profiles Profiling Linkedin Optimization 76

Salesforce Marketing Cloud

FEBRUARY 2, 2024

Somewhere in your sales email template, ideally in the footer or signature, you should include your name, company website, any social links, and your contact information. If your prospect is interested, the first thing they’ll likely do is check out your LinkedIn profile or company page to get more information. Call to action (CTA).

Template 105

Template Outreach Ideal Customer Profiles Linkedin 105

Martech

APRIL 20, 2023

Twitter: @jaybaer (270K followers) LinkedIn: Jay Baer (42K followers) Website: JayBaer Jeanne Bliss Jeanne is a leadership and customer experience advisor, who has delivered over 2,000 speeches and workshops for nearly every business vertical. He is also one of the LinkedIn Top Voices, which is the site’s official influencer program.

Marketing Management 108

Marketing Management B2B Thought Leadership Marketing Analytics Tools Thought Leadership 108

NuSpark Consulting

JULY 16, 2015

LinkedIn is much like paid search in many ways, as both marketing tactics involve search, clicking, connecting, and converting. We explain to clients that it is of this mindset to keep in mind as we train on our approach to social selling for lead generation. With LinkedIn, retargeting is “Remember me? Let’s explain.

Paid Content 100

Paid Content Paid Search Agency Linkedin Conversion 100

Marketing Insider Group

DECEMBER 21, 2020

Some of the most objective research comes to us in the form of two studies from Deloitte-Duke University and LinkedIn-Edelman. The LinkedIn-Edelman study reports that executives are prioritizing four key areas: Content marketing (59%). Optimize the website experience. Revamped Website Interfaces and Digital Experience.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Martech

APRIL 3, 2023

That’s also the name of his LinkedIn networking group for content professionals, which has more than 15,000 members. Website: T he Content Wrangler LinkedIn: ScottAbel (19K followers) Twitter: @scottabel (19K followers) Michael Brenner Michael is CEO and founder of Marketing Insider Group. followers) A.

Content Marketing 106

Content Marketing Marketing Agencies 2 Paid Search Agency Advertising Agencies 106

Online Marketing Institute

JULY 20, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? based digital training academy—for $412.5

Work Management 52

Work Management Training Marketing Management Class 52

B2B Marketing Traction

NOVEMBER 14, 2012

LinkedIn recently made recommending your connections a lot more easy – maybe too easy, in my opinion! Why Did LinkedIn Add Endorsements? You can’t input your own recommendations on LinkedIn. So, LinkedIn decided to help us out by providing the new Endorsements feature. How Do Endorsements Work on LinkedIn?

Linkedin 100

Linkedin B2B Marketing Ideal Customer Profiles Opinions 100

Contently

JANUARY 26, 2023

She used LinkedIn to share her thoughts on making healthcare more affordable. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience. Depending on who you pick, be prepared to train your thought leaders. Create a content plan.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

EveryoneSocial

AUGUST 21, 2018

Social Selling + LinkedIn. This post covers social selling on LinkedIn, some important stats, why more employees need to master social selling, and LinkedIn social selling tips. This post will cover the following: Why Social Selling on LinkedIn Specifically. Why All Employees Should Master Social Selling on LinkedIn.

Linkedin 74

Linkedin Peer-to-peer Stats Ideal Customer Profiles 74

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Profile Photo (Headshot).

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

Marketing Insider Group

MAY 16, 2023

Prioritize Published Text We know that language models are primarily trained on text. Sharing relevant content on LinkedIn is great until AI machines can’t read it because they aren’t “logged-in”. So, it makes sense for us to create content mass by, you guessed it, publishing more text! Be Everywhere Always Haha! We’re not joking.

SEO 243

SEO Lead Ranking Content Thought Leadership 243

Webbiquity

AUGUST 18, 2020

A brandable virtual event platform for hosting client forums, team meetings, town halls, conferences, webinars, symposia, and online training. A video streaming platform for marketing webcasts, internal communications, training, and other virtual events. Total reviews: 100. Average user rating: 9.20. Total reviews: 28. Virtway Events.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

NOVEMBER 28, 2023

Often, your website acts as the first point of interaction, shaping potential clients’ perceptions. By using efficient website builders , B2B businesses can create specific landing pages tailored for distinct segments of their target audience. Ruthlessly Filter Your Prospects Obviously, not every lead is the same.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Convince & Convert

MAY 14, 2013

It’s an idea shared first by Steve Rubel , though I’m not sure he meant to take it as far and as literal as I’m going to here, but the basic gist is that your website is your homeland and your social networking accounts are your embassies. On your own website, you lure new visitors with content. That’s good for the US.

Social Media 148

Social Media Marketing Websites Media Marketing & Strategy 148

B2B Marketing Traction

MARCH 30, 2012

Yet I can’t tell you how many LinkedIn profiles I see that have been unintentionally set up for failure. If you want help figuring out how to better use LinkedIn, we offer LinkedIn workshops, one-on-one training and LinkedIn profile writing and optimization. Contact Jennifer Beever today for more information!

Linkedin 100

Linkedin Keywords Profiling Internet Marketing 100

Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Martech

JANUARY 26, 2023

They are the maestros, modelers and makers who make sure the trains run, the data is digestible and that you have the programs you need. LinkedIn : DarrelAlfonso (40K followers) Blog : DarrelAlfonso.com Twitter : @DemandDarrel (13K followers) Eddie Reynolds Eddie has been in business a long time, starting his first company when he was 14.

Enterprise Management 107

Enterprise Management Work Management Marketing Management Conference 107

Martech

AUGUST 29, 2023

LinkedIn: Simo Ahava (24.8K LinkedIn: Brie E Anderson (2.6K LinkedIn: Brie E Anderson (2.6K LinkedIn: CharlesFarina (14K followers) X/Twitter: @CharlesFarina ( 9.6K LinkedIn: Benjamin Mangold (7.7K ” LinkedIn: JanetDriscollMiller (2.5K followers) X/Twitter: @simoahava ( 24.7K

Marketing Analytics Tools 93

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 93

Heinz Marketing

JULY 29, 2022

But once the dream candidate is onboard, we need to ensure our brand of B2B, the Predictable Pipeline methodology, is well trained and adopted. We have our own proprietary training program that includes 1-on-1 training sessions, videos, a workbook and quizzes to assess knowledge gain and comprehension.

Resources 100

Resources B2B Marketing Analytics Tools Lead Gen 100

Marketing Insider Group

APRIL 6, 2021

Another idea is to have a live chat functionality on your website or an online portal where your team can answer questions and address concerns promptly. Another option is building a web browser extension or plug-in to make websites, products, or services more easily accessible. Create a group on LinkedIn or Facebook.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Marketing Insider Group

MAY 30, 2023

But before you buy a ticket for the AI train, it’s important to understand both the benefits and limitations of using AI for small business marketing. Remember, many AI machines, like ChatGPT, are only trained on knowledge from 2021 and prior. You’re not alone. Privacy and ownership. Now, AI tools can do it for you!

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

Webbiquity

JANUARY 21, 2022

This can be anything from creating your brand to setting up a website, and building a client list. Set Up a Website. If you will be providing marketing services to brands across the world, having a website that is fast, clean, and attractively designed is crucial. Take Training Courses. Hire Talented People.

Work Management 251

Work Management Planning Marketing Management Paid Search Agency 251

Anyword

OCTOBER 24, 2023

Track copy performance across channels (LinkedIn, Hubspot, Google, Meta…) in real-time. Train AI on your brand voice & audiences. Train AI on your brand voice & audiences. Anyword can be trained on your own real performance data, so it can learn from and improve your actual marketing performance.

Lead Scoring 76

Lead Scoring Lead Ranking Business Advertising Benchmark 76

Martech

SEPTEMBER 28, 2023

Generative AI uses large language models (LLM) trained on terabytes of data that allow us to enter simple, conversational requests or prompts to produce almost anything within seconds. Many of these help with specific text-based tasks like SEO, website, blog and social media copy creation.

Marketing AI 125

Marketing AI Work Management Generation Marketing Automation Services 125