EveryoneSocial

NOVEMBER 16, 2022

I think we can all agree that LinkedIn is the professional social network that helps drive sales, retain customers, build brand affinity, and attract top talent to open job positions. Yet we still see LinkedIn content strategy executed or even neglected today. LinkedIn ). Let’s dive in! Activate Employees.

Paid Content 136

Paid Content Linkedin Ad Building Marketing & Strategy 136

The Forward Observer

MARCH 29, 2024

A business leader, public speaker, consultant, and strategist with over 30 years of experience, she specializes in training and advising organizations from global brands to educational organizations and social enterprises on how to embed social media in their strategic development and growth.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

Oktopost

MARCH 11, 2020

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. I love LinkedIn. How Oktopost Can Help B2B Brands Transition From LinkedIn Elevate. Don’t get me wrong.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. 8 Tips for LinkedIn Lead Generation.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Valasys

MARCH 4, 2020

According to a report from Forbes , LinkedIn is planning to use stories just like Snapchat – ‘LinkedIn Stories’ & is internally testing the functionality. The scope of LinkedIn in recent years has extended beyond just being a platform for social networking & for flaunting your online resume.

Linkedin 64

Linkedin Planning Thought Leadership Youtube 64

Marketing Insider Group

JULY 16, 2020

But there is a lack of relevance and a personal connection that is keeping companies from building strong digital relationships on platforms like LinkedIn. This is why I created our upcoming virtual LinkedIn training that will cover the shifts sales and marketing teams need to go beyond brand awareness on social.

Top of Funnel 167

Top of Funnel Ideal Customer Profiles Profiling Linkedin 167

Webbiquity

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. Here’s how you can upload audience lists to LinkedIn to target users of any software (or specific technology) that’s relevant to your business. How to get the list uploaded to LinkedIn.

Work Management 134

Work Management Marketing Management Linkedin Paid Search Agency 134

Biznology

JUNE 22, 2017

LinkedIn wants you to start using hashtags and I think it’s about time. Up until recently, hashtags were frowned upon when used on LinkedIn because they were a telltale sign of cross-posting content from Twitter (a big no-no). In other words, improving SEO on LinkedIn will, in turn, improve your search results on Google.

Linkedin 137

Linkedin Cross-Selling Social Networks Keywords 137

Top Rank Marketing

AUGUST 18, 2023

Ellis — This Week in Marketing: Making the Case — LinkedIn (client) TopRank Marketing — 56 Influencer Marketing Agencies to Work With in 2023 — Business of Apps Lee Odden — What’s your secret to staying informed on influencer marketing? percent during November to 13 percent, according to recently-released data.

B2B Marketing 89

B2B Marketing Linkedin B2B Social Marketing 89

Seismic

APRIL 27, 2021

When I advise organizations on the pillars for a successful social engagement program, I emphasize the importance of advisor training and support. . My experience developing training strategies was born from trial and error. When we initially launched our social selling program with financial advisors, training was required.

Training 52

Training Paid Search Agency Marketing Management Opt-out 52

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team.

Training 74

Training Top of Funnel Resources Work Management 74

Oktopost

FEBRUARY 28, 2021

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. I love LinkedIn. Choosing the alternative to LinkedIn Elevate. Why Oktopost Can Help B2B Brands Transition From LinkedIn Elevate.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

markempa

MAY 30, 2017

Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. The post New B2B Persona Research From Salesforce and LinkedIn Study appeared first on B2B Lead Blog. They [consumers] had no other recourse.

Linkedin 297

Linkedin Research Studies B2B 297

EveryoneSocial

MARCH 10, 2023

In recent years, a new phenomenon has emerged on the world’s largest professional social networking platform: LinkedIn Influencers. These thought leaders make waves on LinkedIn with their engaging content and valuable insights, building large followings and establishing themselves as credible sources of information in their industries.

Linkedin 52

Linkedin Tips Social Networks Work Management 52

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team.

Training 65

Training Top of Funnel Resources Work Management 65

ClearVoice

JANUARY 26, 2021

This is why it’s crucial to be aware of what social media is good for and what it is not ; when to get on and when to get off the social media train. Know when to step on the train and when it’s your stop. 3 tips for getting on and getting off the social media train. There is a time and place for everything.

Social Media 116

Social Media Paid Content Training Media 116

Metadata

APRIL 21, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. Three ways to lower your CPL on LinkedIn. If you don’t understand how LinkedIn and the algorithm works, you’re bound to fail. Use LinkedIn Lead Gen Forms. Target prospects who are active on LinkedIn.

Cost per Lead 98

Cost per Lead CPL Linkedin Marketing Qualified Leads 98

Seismic

JANUARY 14, 2022

If you’re currently in sales or have completed any sales skills training during your career, you’ve probably heard about building rapport with your prospects and customers. Keep up with that pace of change and scale your training and coaching efforts with Lessonly by Seismic. It doesn’t have to be like this. Be transparent.

Training 52

Training Ad Building Transparency Outreach 52

Seismic

JANUARY 14, 2022

If you’re currently in sales or have completed any sales skills training during your career, you’ve probably heard about building rapport with your prospects and customers. Keep up with that pace of change and scale your training and coaching efforts with Lessonly by Seismic. It doesn’t have to be like this. Be transparent.

Training 52

Training Ad Building Transparency Outreach 52

The Forward Observer

APRIL 12, 2024

Paul is also a four-time tech entrepreneur; his current company, Immersion Neuroscience , is a software platform that allows anyone to measure what the brain loves in real time to improve outcomes in entertainment, education and training, advertising, and live events.

Work Management 141

Work Management Marketing Management Wikipedia Click Rate 141

Oktopost

MARCH 31, 2024

She also shares her top tips for keeping advocates engaged, including quarterly training and gamification ideas to hold their interest in the long-term – she even created her own spin on Spotify Wrapped to create an “Oktopost Wrapped” campaign at the end of 2023 to showcase their results to her team and shoutout there top performing advocates.

Budget Programs 91

Budget Programs Paid Search Agency Impressions Training 91

The Forward Observer

MARCH 15, 2024

is the founder and CEO of MarketingProfs, the largest B2B marketing training, consulting, and event company dedicated to helping large organizations, teams, and individuals execute marketing campaigns that drive actual results. About the Author Allen Weiss, Ph.D., He is also a consultant, conference speaker, and Emeritus Professor at USC.

Brand Identity 189

Brand Identity Branding Work Management Marketing Management 189

MindFire

MARCH 12, 2021

What is LinkedIn Social Selling, and how does it help innovative companies reach and engage their prospects and clients? Maybe you’ve tried LinkedIn, but it hasn’t “worked” for your business. LINKEDIN SOCIAL SELLING: WATCH WORKSHOP NOW. Slides for the LinkedIn Social Marketing & Sales Workshop.

Linkedin 52

Linkedin Social Marketing Ideal Customer Profiles Training 52

Webbiquity

JANUARY 16, 2024

Gamified Training Videos Gamified training videos add an element of playfulness and interactivity to B2B educational content, making learning more engaging and enjoyable. Connect with him on LinkedIn to delve into his inspiring entrepreneurial journey.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Hubspot

MAY 4, 2020

When we consider all of the social media platforms available to support sales efforts, LinkedIn remains the top social platform to help salespeople connect with prospects. Here are the important statistics you need to know to help you crush your social selling efforts on LinkedIn. Social Selling LinkedIn Stats.

Linkedin 80

Linkedin Stats Lead Scoring Lead Ranking 80

B2B Marketing Traction

APRIL 24, 2014

Do you wonder how these endorsements get on your LinkedIn profile? Do you want to turn off LinkedIn endorsements altogether? It turns out that years after LinkedIn introduced the endorsement feature, it is still driving people crazy. When It Comes to LinkedIn Endorsements, Are We Lemmings? ). LinkedIn'

Linkedin 100

Linkedin Profiling Training Video Marketing 100

ClearVoice

OCTOBER 12, 2018

Either way, these courses offer some of the best instructors and training in content marketing and are sure to help you become a better writer and marketer, no matter your industry or the campaign you are creating. Courses and training to up your content strategy, marketing and media skills. The Ultimate List of Marketing Conferences.

Course 86

Course Training Content Marketing Budget Programs 86

Webbiquity

APRIL 18, 2024

Data management: Collecting and managing a large volume of data for effective automation can be daunting, especially while maintaining data privacy and compliance Training and adoption : Ensuring your team is fully trained and on board with new automation tools can be a hurdle. This may affect the overall adoption rate.

Marketing Automation Services 149

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 149

Convince & Convert

JANUARY 26, 2016

Training a couple upstarts in the marketing department to add video to their cache of social tools is hard enough. Whether it’s on LinkedIn or joining a committee or subscribing to a podcast, reaching out and connecting with other pros in the industry is key. Virtual Reality. Seems impossible, right?

Training 113

Training Video Marketing Skype Effectiveness 113

Marketing Craftmanship

JULY 10, 2023

Regardless of their title, job description or capacity to work the room at a social event, every B2B firm employee should be given training, tools and ongoing support that empowers them to: Manage Their Personal Brand – Clients hire individuals, rather than a firm, to help them. Ask for Referrals – This is a tough task for most employees.

B2B Sales 130

B2B Sales Cross-Selling Work Management B2B 130

NuSpark Consulting

MAY 7, 2016

Because it’s the preferred content marketing platform for B2B, I recently researched some of the latest LinkedIn numbers to get a sense of two things: (1) how the platform is being used for marketing vs Sales, and (2) what can be improved. Most effective B2B social media platform: LinkedIn: 66%. Content Isn’t Everything.

B2B Sales 100

B2B Sales Linkedin B2B Marketing B2B 100

The Forward Observer

MARCH 1, 2024

A business leader, public speaker, consultant, and strategist with over 30 years of experience, she specializes in training and advising organizations from global brands to educational organizations and social enterprises on how to embed social media in their strategic development and growth.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Oktopost

FEBRUARY 19, 2024

The Insights We’ve Uncovered: Is LinkedIn still the best network for your employee advocacy program? Is LinkedIn Still the Best Network for Your Employee Advocacy Program? Your advocates are almost nine times more likely to post on LinkedIn than they are on X (formally Twitter), its closest ‘competitor’. Short answer–yes.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

MindFire

NOVEMBER 13, 2020

I didn’t believe in LinkedIn either. Or perhaps you’ve tried LinkedIn, but it hasn’t “worked” for your business. Yet, with 722 million people using LinkedIn worldwide — and a pandemic that’s made face-to-face sales difficult — you can’t afford to wait any longer.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Cold Calling 52

Scoop.it

DECEMBER 9, 2021

A LinkedIn profile page is similar to resumes. How Important is LinkedIn To Business and Employment. LinkedIn boasts 756 million users, 2 million posts every day, and a reputation as the most trusted social platform in the world, according to Business Insider. Why Should You Optimize Your LinkedIn Profile.

Ideal Customer Profiles 76

Ideal Customer Profiles Profiling Linkedin Optimization 76

Marketing Insider Group

JUNE 2, 2021

Content Marketing Foundations by LinkedIn Learning. LinkedIn Learning offers a subscription plan in which you can gain access to all of its courses for a monthly fee. Like Google’s content marketing course, LinkedIn’s is part of a larger course in digital marketing and offers a certificate for completing the entire course.

Course 339

Course Content Marketing Planning Best Practices 339

B2B Marketing Traction

APRIL 29, 2013

Do you want a practical approach to using LinkedIn? LinkedIn has a lot of features, and it’s not easy to understand how to use them and what to do to get results. Here is a checklist for making sure your LinkedIn implementation is successful. LinkedIn will prompt you if your profile is incomplete.

Linkedin 100

Linkedin Practices Ideal Customer Profiles Ad Frequency 100